The ultimate goal of any business is to grow and expand its reach so that it becomes a force to reckon with in the industry. In order to do this, you cannot afford to overlook the power that lies in the digital realm.
This article takes an in-depth look at 10 clever online marketing solutions to help take your business to the next level. Read on.
1. Get a Professional to Design Your Website
First impressions matter. Most people don’t give web design the attention it deserves.
How your website looks plays an important role in the amount of time a user will spend there. If visitors land on your site only to find it difficult to navigate, cluttered and uninteresting, they’ll bounce faster than a bat out of hell.
Don’t use those generic website templates either. If you can’t do it yourself, hire a professional web developer to create a clean, modern, and captivating website that’s also optimized for mobile viewing. It makes all the difference.
2. Optimise for Search Engines
If your website doesn’t feature on page one of Google search engine results, chances are nobody’s ever going to see it. Surveys reveal that 94% of internet users won’t bother clicking on page two of results if they don’t find what they’re looking for on page one.
With the right SEO strategy, you can optimize your website so that it appears organically in search results. Part of the SEO process involves incorporating specific keywords in your website that mirror the phrases your audience use to search for your products/ services.
3. Set up an Affiliate Program for Your Business
Affiliate programs have become a major part of internet marketing strategies. While it may not necessarily work for every business model if done in the right way you can leverage the networks and relationships of the people who believe in your company’s vision.
They would be remunerated on a commission basis for any business they bring into your company. Implementing this in your strategy has the potential to increase your market share and give your brand exposure to a much wider audience.
4. Bring in the Online Marketing Solutions Experts
As a small business owner, there are lots of other areas of your company that require your attention. If you’re not an expert in the online marketing realm, it would be wise to bring on board a digital marketing consultant to steer you in the right direction.
All you have to do is explain to them your vision for your business and the type of audience you want to reach. Consultants can prove to be an asset to your small business.
5. Use Email Marketing
You may have a large following on social networks but how do you know that all 100,000 of your followers, for instance, will see and read your posts? Email marketing offers a better and more direct solution to this conundrum.
With a solid mailing list, you can send your core audience and potential customers content that connects with each one of them in a more personal manner. If they click on your promotional link you have the opportunity to send them further down the marketing funnel. You can then study and learn their purchasing habits and use this information to build a strategic online marketing strategy.
6. Use a Lead Magnet
If you want to grow your business, you need to ensure that lead generation forms part of your website marketing strategy. A lead magnet is basically an incentive offered to your website visitors in order to get them to volunteer their email addresses and other contact information.
This could be in the form of an eBook or PDF download that contains information that your audience simply can’t resist. You can then use this information to yet again drive them further down the marketing funnel.
7. Content Is King
Publishing high-quality content to nurture your digital audience is one of the most effective online marketing methods you can use to grow your business. You can start by posting articles related to your products/services to a weekly blog.
This will have your audience coming back for more. Pretty soon, they’ll view you as an authority in the industry giving your brand the much-needed exposure to grow your business.
8. Everyone Loves Freebies
There’s something about winning a prize in a contest that makes the experience all the more special. Even if you can afford to buy the item at your local store, winning it in a promotion leaves a lasting impression of the brand.
Hold regular online contests and giveaways of your products/services when customers purchase your products. You’ll notice a surge in your sales when you do this.
9. Get into the News
One of the best ways to showcase what your business is all about is to get into online news stories and articles. Work with a PR professional to establish yourself as an authority in your industry by getting into news stories that feature topics related to what your brand represents.
10. Guest Posting
Guest posting means publishing content on a high-domain authority site and linking the content back to your website. It a great strategy for driving referral traffic back to your site giving your brand, exposure to the authority site’s audience base. It’s also a great way to build relationships in your industry.
The Bottom Line
In this digital age, if you’re not using online marketing solutions to grow your brand, the reality is you’re leaving money on the table. While online marketing can seem daunting to even the most focussed business owner, the internet marketing techniques outlined in this guide serve to demystify the whole process.
That way you can implement a marketing strategy that will see your business soar to new heights. Got a negative review about your product? Here’s how to respond.