Are you looking for creative ways to market your business?
Marketing is essential to growing any successful business. However, not all marketing techniques are effective. Studies show that traditional ads are no longer as effective as they used to be.
58% of respondents say they've become desensitized to social ads. To get the most of your advertising efforts, you may need to become more creative. Looking for creative ways to market your brand?
Don't worry—we got you covered. In this article, we cover ten creative marketing ideas to try for your business. Read on to discover the most creative small business marketing ideas!
1. Branded Packaging
Branded packaging is a great way to advertise your brand without seeming too forward. Branded packaging gives the appearance of a more professional and serious brand. Placing your logo on your packaging helps customers remember your brand.
It also serves as a way to make your brand known to potential customers. Branded packaging sets your business apart from other businesses. The shape of your logo and colours you use play a crucial role in increasing brand recognition.
2. Make Infographics
Studies show that humans process visual data faster than text. If you're looking for a creative way to market your business, use infographics! Many infographics have creative and eye-catching designs.
It's an easy way to catch a potential customer's attention while they're browsing your social media or website. Infographics tend to get more attention and shares. Use this opportunity to share vital information about your products or services.
Consider using a design that is relevant to your brand's image. Colour plays a huge role in customers' decisions. Use a colour scheme that talks to your target audience.
3. Donate to Charity
People like to buy from brands that share their values and goals. To connect more with your target audience, consider running a charity cause. This helps you to bring together a community while making your brand known.
Find a charity that aligns with your brand's cause and values. This can help you find a target audience that can connect with your brand.
Corporate giving humanizes your brand in the eyes of an audience. If you're looking to raise brand awareness, look for a cause, and participate in the event. This is also a great way to gain support from your customers.
4. Create a Memorable Tagline
Creating a tagline is a great way to personalize your businesses. Make a catchy slogan that reflects your business and your services. Consider creating a slogan that goes with your brand's logo.
Define your unique selling point and incorporate it in your tagline. Ensure to keep it short and simple, to help your customers remember it easier. Create a tagline that allows it to stand alone so that potential customers immediately get an idea of what they're getting.
Depending on your brand and services, you may need to consider your target audience. If you're planning to go global, choose a tagline that can translate well into other cultures.
5. Host Online Contests
If you're looking for a quick way to boost brand visibility, consider hosting a contest. Promote a special prize, like a limited edition or collection. This gives users an incentive to check out your products and join the contest.
People often jump at the chance to get something for free. Hosting giveaways and contests is a great way to go viral. This can give you the needed momentum to keep growing your business.
Ensure to inform your current customers about the giveaways. They may end up sharing your posts and bringing in new audiences. Keep involved parties updated to maintain the hype.
6. Email Marketing
Email marketing is one of the best ways to get in contact with your followers. It offers a direct mode of communication with subscribers. It also allows small businesses to personalize their emails.
Personalizing your emails makes your subscribers feel appreciated by you. You can use email marketing to maintain and cultivate existing relationships. This also gives you the opportunity to keep track of how well your business is performing.
7. Have a New Theme Every Month
Every month of the year brings with it new events and observances. Some months cater to serious topics like Breast Cancer. Other months may cover special festivals and celebrations.
Taking these events into consideration can help you make unique themes every month. Some events may be important to your target audience. Engaging in these notable dates allows you to connect with your target audience.
It also gives you the chance to showcase your brand's creativity. You can create limited-edition products for Halloween and Christmas. Something as simple as updating your store's interior design is sure to attract new people.
8. Take Advantage of Social Media
Social media is one of the most powerful tools you can use in today's modern age. From hashtags to analytics, there are many social media tools at your disposal. Hashtags are a great way to keep track of trending topics so that you can optimize your marketing strategy.
You may even consider working with influencers. Influencers have an established follow base, so you can reach a bigger audience. You may also use platforms like Twitter to share your brand's personality.
Wendy's restaurant went viral due to its rivalry with Burger King. They're also known for their witty responses to followers.
9. Snapchat Geofilters
Snapchat is the first platform to introduce filters. Come up with a filter that reflects your brand and attracts Snapchat users. People will see the brand associated with your filter and feel inclined to check it out.
10. Go Local
For new small businesses, the best approach is to go local. Focus your marketing strategies on local influences. You can participate in local events to create a sense of community.
Try Out These 10 Creative Marketing Ideas
Looking for ways to give your new small business a boost? Check out these ten creative marketing ideas and incorporate them into your strategy.
However, you don't have to stop here! Looking for ways to jumpstart your brand? Contact us today and get access to our valuable marketing services!
