10 Digital Content Marketing Strategies to Boost Your Online Reach
Want sustainable online growth for your brand? Learn and begin employing the digital content marketing strategies shared in this roundup!
Did you know that 62% of marketers create at least one piece of content daily? There are now so many different types of content, and each requires a high level of quality to be successful. But, do you know how to find ones that will work?
Content is changing, and you must change with it. Read on as we discuss the best digital content marketing strategies.
1. Build Targeted Landing Pages
When people come to your website, are they all arriving at the same place? If so, then you are missing out on a great opportunity to personalize the customer experience. This can be done using unique landing pages.
People arrive from different points in the customer journey. Some may be new to the website, while others may be returning customers. You may find a number of visitors may be looking for one service, while others may be looking for something entirely different.
Customising landing pages can push visitors further up the sales funnel. Would you rather land on a page that tells you all about a product and make one click to purchase? Or land on a generic page and have to search through multiple product pages to find what you came for?
Blogging remains one of the top content marketing strategies you can implement. However, it is not as easy as many people may think. Your blog content needs to be relevant and optimized.
Keyword research is where it begins. Once you are attracting visitors to your content with applicable keywords, you have the chance to convert them to leads. In turn, they may even share your content on social media, bringing in more traffic.
3. Video Content
Online content is leaning more and more towards video. This method of putting across information makes it more memorable and easier to break down than walls of text. The downside is that the video takes a lot of time to prepare, record, and edit to make it look good.
Explainer videos are extremely popular. They help to solve a problem or answer a question your customers or followers may have. You can use them to show how your product or service can solve the problems they face.
4. Repurpose Old Content
You don't have to reinvent the wheel every time you create content. In fact, a solid content marketing plan should involve time to update and repurpose old content.
Search engines have changed and so have reading habits. By going back and reinvigorating your older content, you bring it to a new audience. It is also not as time-consuming as creating a new piece of content from scratch.
5. Partner and Collaborate
The key to partnership and collaboration is to find a brand to work with that has a similar audience but sells a different product or service. For example, a young, on-trend perfume brand may have the same audience as a sneaker company.
Once you have found each other, you can begin collaborative content marketing and advertising that exposes both brands to the other existing customer base.
6. Segment Your Audience
Each person that visits your website will come for a different reason. They will be a different demographic and be there for a specific reason. Once you classify these people into broad groups, you can tailor their experience.
For example, imagine two people arrive at your website looking for financial advice. A university student is going to have very different needs than an older person planning for retirement.
7. Choose Social Media Wisely
Social media can be both a blessing and a curse. On one hand, it can push the reach of your business, increasing interaction and bringing in new leads. On the other, it can be extremely time-consuming with little return.
The trick is to focus on a few and use them wisely, instead of spreading yourself over many different ones. Choose platforms that contain your target demographic. For example, selling retirement plans on a platform such as TikTok would not work, as it attracts a younger audience.
8. Use A/B Testing
A/B testing is a way to check your content marketing strategies are working and to see which ones are the most efficient. You can also use it when digital advertising, to ensure you get the best return on your investment.
This method involves creating two types of content that serve the same purpose, but have differences within them. For example, you may use different headings, calls to action, or images. By checking which is the most effective, you can inform future strategies as you know what works best.
Podcasting is very easy to set up, requiring little initial investment. All you need is a person who is confident and knowledgeable enough to discuss a subject in depth. This positions that person as an expert or leader in the field they work within.
By inviting other leaders and experts onto the podcast, you also open yourself up to their audience. Podcasts can literally be about anything and are a great way to get your name and brand out there.
Testimonials should not be the focus of your content creation. No one wants to read a piece of content that is solely about how good you are. Instead, they should be spread throughout your content and web pages.
Try to include testimonials once in a piece of content. You may have one or two at the bottom of each webpage. By using them sparingly, people are more likely to take notice.
Digital Content Marketing Strategies
Don't try to implement all of these digital content marketing strategies at once. Instead, create a content calendar. Introduce them gradually, making sure they fit with what is already working.
For all your marketing education needs, Jumpworks should be your first stop. We are the UK's leading Infusionsoft strategy implementation and training partner. Click here to schedule a call and see what we can do for you.