Facebook is one of the most visited websites in the world with well over a billion users, and it is still growing. Your customers will be among the army of users on Facebook so it is important that your business is represented on there.
But it is not size alone that makes Facebook such a good place to do business. It’s functions and features lend themselves to finding and engaging your target customers very easily.
In fact, by setting up a Facebook Fan Page for business, you open up a myriad of marketing opportunities.
Here are some of the best ways to get the most potential from you Facebook Fan Page.
Use Engaging Copy, Images and Videos
Photos and videos get much more engagement and attention than just plain text posts and help your message stand out in your News Feed.
Don’t be tempted to use boring corporate style images, like business people shaking hands or posing in a suit while pretending to be making a phone call.
Lifestyle images just like the ones you see from your friends on Facebook are much more likely to get noticed and are always engaging.
Try sharing images of your products or photos of your customers enjoying your services. They will get a much more positive response.
The length of your page posts is also very important. Try to keep your posts between 100 and 250 characters to get more engagement. Shorter, succinct posts are much more likely to be read. People don’t go on Facebook to read long reports.
Create a Two-Way Conversation
Your aim is to interact with your followers and engage with them. There are many ways to do this. For example you could ask your audience to share their thoughts and feedback on your product and services. Respond to their replies, even if what they say isn’t really what you want to hear. This is another way to show that you care about your customer and are listening to them. It will help you to improve your business and give your customers the products and services that they want.
Posting content that shows you took their feedback into consideration is the best way to build customer loyalty and show you value their ideas. You could even credit some of your followers with some of the changes made.
A number of businesses use this technique with great success by asking their customers for feedback and then building their products and services round the feedback.
Use Post With Links to Drive People to Your Website
Your goal is to get visitors off your Facebook Page and send them to offers and specific pages on your website. To help you to use Facebook as a promotional tool, Facebook has made it easier. For a start, you may have noticed that link posts now have a larger, clickable area that helps drive people to your website.
To use this function to its best potential, in your Page's sharing tool, simply enter your website URL, then hit Enter.
You will see that the title, description and image are all taken from your URL, but you can still customize the text and image of the post.
Facebook have also increased the size of the images for these types of posts. To get maximum impact make sure that you select eye-catching images that will look perfect in your newsfeed and grab your visitors attention.
Share Exclusive Discounts and Promotions With People On Your Fan Page
A perfect way to keep your followers interested and drive online sales is to offer special deals or perks to your customers on your Facebook page. Be sure to include call to actions with links to the relevant page on your website where they will find the offer.
Creating posts with promotional codes is an excellent way to attract more customers and makes sales. You will find that valuable offers like buy one, get one free or discounts over 20% off are more likely to be shared by your followers which means that the word will spread quickly about your offer, resulting in more sales.
To improve engagement and get more people excited about your promotions, include clear calls to action, details about how to redeem the discount, and when the promotion ends. This all adds a sense of urgency to your offer and encourages more sales.
Be Timely and Relevant
Your audience will be more likely to engage with posts when they’re related to subjects they are timely and relevant. These would be things like topical current events and holidays.
Timeliness is also important when replying to comments on your posts. The faster you reply, the more likely your fans will engage with you in the future. If you don’t reply quickly they momentum will be lost and people won’t bother posting because they will feel that you aren’t really bothered about what they have to say.
A good tip that gets a great response for example, is to post a daily sneak peek of upcoming product sales 2 weeks prior to events like Black Friday or Cyber Monday. It is a very competitive time but doing this would create a buzz about your product or service and you will make more sales.
Provide Access to Exclusive Information Not Found Anywhere Else.
You will create a genuine buzz about your Facebook page if you reward people who are connected to your Page with exclusive information. Because the information is exclusive, it will drive loyalty and online sales. Make followers on you Facebook Page feel like VIP’s by sharing news about your product or service as well as contests and events.
Plan your Facebook Conversation calendar
The easiest way to stay in regular contact with fans is by creating a calendar with ideas about what you are going to talk about each week or month. Make a note of all holidays and events happening during that period of time.
A content conversation calendar will not only help you post regularly, but will ensure your content is well planned, interesting, and that you don't miss major business events and news. To make this work you need to find a frequency that works for you and your audience.
Schedule your posts
Posting on social media can be time consuming, so to better manage your time, you can schedule your posts in advance and plan for upcoming holiday and special events.
Scheduling your posts is easy. Simply click the clock icon on the lower left-hand corner of your Page's sharing tool. For maximum engagement, schedule your posts when most of your fans are likely to be online. You may be wondering how you are supposed to know when they are online. Again, this is easy to do. You can find out when your fans are online by visiting your Page Insights and going to the posts tab. You will find all of the relevant information you need.
You can manage and edit all of your scheduled posts by going to the top of your Page and choosing Edit Page and then selecting Use Activity Log. This allows you to edit and add entries to make your posts more relevant.
Regularly Review the Performance of Your Posts
To keep your posts relevant and engaging you should regularly check your Page Insights provided by Facebook. Page Insights will help you understand your audience and what types of content interests them so that you can tailor your posts for maximum effect.
Target Your Posts to A Specific Audience
If your posts are meant for a specific group of people, you can specifically target your post to reach them in your Page’s sharing tool by clicking on the target icon at the bottom left corner and selecting Add Targeting.
It is an incredible resource to use and very specific. For example, you can target your post based on gender, relationship status, educational status, interests, age, location, and language. This ensures that you can target the very audience that you want to reach.
Can We Help?
As you can see, there are so many marketing opportunities on Facebook. If you don’t already have a business page or you haven’t set it up properly and not using it to it’s full potential, you are missing out on a lot of leads and new custom.
We have helped many local and small businesses get to grip with Facebook and use it to it’s full potential, with amazing results. We can do the same for your business. Why not give us contact us today and see how we can help your business succeed on Facebook.