12 Growth Marketing Strategies and Tactics Worth Trying in 2022
Learn the basics of growth marketing and a dozen strategies and tactics how your business can use it to make an impact and more sales.
Do you practice growth marketing in your business? Of course, you do. Or do you? You might be one of the many marketers or business owners mistaking all marketing strategies as growth marketing strategies but there are distinct differences.
This article will explain growth marketing so you can incorporate more of these growth tactics into your business. We'll even go as far as giving you a dozen strategies you can try in your business in the coming year.
Let's dive in.
What is Growth Marketing?
Growth marketing is a holistic and data-driven approach to digital marketing that's geared towards achieving sustainable growth for a business. The goal of growth marketing is not simply acquiring new users or customers but also driving engagement and retention rates so that users continue using the product or service.
It is a long-term strategy meant to grow the business year over year. It uses an AARRR model to track progress and growth. This model was first coined by Dave McClure, co-founder of 500 Startups. The AARRR model consists of the following stages:
The acquisition stage is all about acquiring new users or customers. The activation stage is about ensuring that these new users or customers are using the product or service as intended. The retention stage is about keeping these users or customers engaged so that they continue using the product or service. The referral stage is about encouraging users or customers to refer the product or service to others. The revenue stage is about generating revenue from these users or customers.
The AARRR model is a great framework for thinking about growth because it forces you to think about all aspects of the user experience, from acquisition to revenue.
Traditional marketing campaigns on the other hand are for shorter periods and with tighter goals for each campaign.
Growth marketing teams are always experimenting with new growth hacking strategies and tactics and they use data to inform their decisions.
Growth Hacking vs Growth Marketing
Growth hacking is a term that's often used interchangeably with growth marketing but there is a slight difference.
Growth hacking is more associated with startups and new businesses. The focus is on achieving rapid growth in a short period of time through creative and often low-cost marketing initiatives.
Growth marketing, on the other hand, can be practised by businesses of all sizes and at any stage of their development.
While growth hacking is about finding creative ways to grow the business fast, growth marketing is about using data to inform all marketing decisions so that you can sustainably grow the business over time.
One example of the difference is offering free trials. This is a growth hacking tactic that can grow a business fast but it is only through long-term growth marketing strategies that you will convert and retain these new customers who sign up to try your product for free.
Why You Should Care About Growth Marketing
One of the main reasons you should care about growth marketing is because it's an effective way to acquire and retain customers. Growth marketing is all about driving sustainable growth for your business. This means acquiring new customers but also retaining the ones you have.
The focus is not on short-term gains or quick fixes but rather on building a strong foundation that will enable you to grow your business over the long term.
Another reason to care about growth marketing is that it's data-driven. All decisions are made based on data so you can be sure that you're making decisions that are backed by numbers. This data-driven approach also allows you to track and measure your progress so you can see what's working and what's not.
Finally, growth marketing is a holistic approach to marketing. It takes into account all aspects of the marketing mix and how they work together to drive growth. This means that you're not just focused on acquiring new customers but also on engagement and retention.
Let's take a look at some of the most effective growth marketing strategies you can use in your business.
1. Create a Solid Foundation with SEO
One of the best ways to sustainably grow your business is to make sure that you have a solid foundation in place. This foundation starts with search engine optimization (SEO).
SEO is all about optimizing your website and content so that you rank higher in search engine results pages (SERPs). The higher you rank, the more likely people are to find you when they're searching for keywords related to your business.
And since SEO is a long-term strategy, it's a great foundation for sustainable growth.
2. Use Social Media to Drive Traffic and Engagement
Social media is another powerful marketing channel that you can use to drive traffic and engagement. Social media can help you expand your audience and develop relationships with new and existing consumers, among other things.
3. Create Compelling Content That Converts
One of the most effective ways to attract new visitors to your website is to create compelling content that solves their problems or answers their questions. This content should be well-written, informative, and persuasive. And it should be optimized for SEO so that you can rank higher in search results.
4. Use Email Marketing to cultivate Relationships
Email marketing is a great way to cultivate relationships with potential and existing customers. With email marketing, you can stay in touch with your audience, build trust and credibility, and drive sales.
5. Drive Sales with Paid Advertising
Paid advertising is an effective way to reach a wider audience and drive traffic to your website. When done well, paid advertising can be a powerful tool for driving brand awareness and sales.
6. Increase Engagement with Retargeting
Retargeting is a form of online advertising that allows you to target ads to people who have already visited your website. This is a great way to increase brand awareness and drive sales from people who are already familiar with your product or service.
7. Get More Reviews and Testimonials
Reviews and testimonials can be powerful for boosting conversions. People are more likely to buy from businesses that have positive reviews and testimonials. So if you can get more of these, it can help to grow your business.
8. Use Referral Programs to Drive Growth
Referral programs are a great way to encourage existing customers to promote your business to their friends and family. With a referral program, you can offer incentives for customers who refer new business your way. This is an effective way to organically grow your business.
9. Implement an Upsell Strategy
An upsell is when you offer a more expensive or premium version of your product or service to existing customers. This is a great way to increase revenue and grow your business.
10. Use Landing Pages to Boost conversions
Landing pages are standalone web pages that are designed to convert visitors into leads or customers. A well-designed landing page can be quite effective for boosting conversions.
11. Run A/B Tests to Optimize Your Marketing Efforts
A/B testing is a process of testing two different versions of a marketing asset against each other to see which one performs better. This is an important process for optimizing your marketing efforts and ensuring that you're getting the most out of your campaigns.
12. Leverage User-Generated Content
User-generated content (UGC) is any content that is created by users of your product or service. This can include things like reviews, testimonials, and social media posts.
UGC is a great way to build social proof and boost conversions.
Get Help Implementing Growth Marketing Strategies
By implementing these growth marketing strategies, you can drive more traffic, engagement, and sales.
However, it's important to note that these strategies require time, effort, and expertise to implement correctly. If you're not sure where to start, we can help.
At Jumpworks, we have a team of experienced growth marketers who can help you grow your business. We'll work with you to create a custom growth marketing plan that fits your unique needs and goals. And we'll help you implement it so that you can see results. Book a free call with a coach today to get started.