5 Small Business Growth Strategies That Are Simple and Effective

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5 Small Business Growth Strategies That Are Simple and Effective

Are you interested in learning about small business growth strategies? Here are some simple techniques to help with long term growth.

About 65% of businesses struggle to generate website traffic and leads. Without both, your small business might not experience growth. A strong digital marketing strategy can help you attract new customers to your store.

Here are five small business growth strategies you can use to experience success in 2022.

With these business growth strategies, you can generate more traffic, brand awareness, and leads. As you generate more sales, your ROI will rise.

Get ready to experience lasting growth with these business strategy tips today.

1. Website Optimisation

About two of every three people prefer reading beautifully designed content. In fact, your website's appearance could have a 75% influence on your credibility.

Without brand credibility, consumers might struggle to trust your business. They might decide to turn to your competitors instead. Before that can happen, take the time to optimise your website for a positive user experience (UX).

Investing in UX design trends will ensure the rest of these small business growth strategies are effective.

A positive UX indicates your site is easy to navigate and use. A negative UX, however, could scare away visitors. As they leave, your website's bounce rate will start to increase.

Google considers your website's bounce rate and UX when determining your organic search engine rankings. Strong rankings can help your site rank higher on Google. As your rankings improve, more people will find your business online.

Design Tips

First, run your website through Google's Mobile-Friendly Test and PageSpeed Insights.

Google uses mobile-first indexing to determine rankings. If your site isn't mobile-friendly, visitors will leave. Instead, remain mobile-ready to engage visitors on different devices.

Mobile devices now account for nearly 70% of all website traffic. About 90% of people use multiple screens sequentially. Optimising your site can improve the user experience.

Make sure your site is fast, too. If pages lag, visitors will start to leave.

You can also improve your website by:

  • Improving the navigation
  • Creating eye-catching CTA buttons
  • Using contrasting colors
  • Ensuring text is easy to read
  • Using negative space
  • Organising content with headers and subheaders
  • Using an SSL certificate for security

Make sure to maintain brand consistency across your website and all marketing materials. Brand consistency can help brand awareness and recognition grow.

If your branding looks different between pages, however, visitors might think they've landed on a different site.

Consider working with an experienced digital marketing agency that offers web design and development services. Look for a team that can optimise your site using Google's Core Web Vitals, too. Focusing on these user-centric ranking factors can further improve the UX on your site.

2. Compelling Content

Once you've updated your website, you need a plan to start generating more traffic. Start by creating high-quality content for your blog.

First, gather audience and keyword research. Understanding your customers can help you experience more small business growth. You can start creating content based on their interests and questions.

Answering their questions within your content can help you become a reliable resource.

It can also help boost your credibility as a small business. Establishing brand credibility could encourage brand trust to grow. Generating brand trust could help you encourage more leads and sales.

In time, trust can turn into brand loyalty, which can help you generate repeat sales. Your ROI will improve as a result.

Try creating different forms of content, including:

  • Articles
  • eBooks
  • Infographics
  • Webinars
  • Videos
  • Polls
  • Quizzes

Then, review your data to determine which posts help you generate traffic and small business growth.

SEO

Search engine optimisation (SEO) can help your blog content and web pages rank higher on Google. Higher rankings can ensure more consumers find your business online. Then, you can start generating:

  • Brand awareness and recognition
  • Website traffic
  • Brand credibility and authority
  • Leads and sales
  • Brand trust and loyalty
  • A higher ROI

You could even become a thought leader within your industry as you boost your organic rankings.

You can start optimising your content by gathering keyword research. Look for longer keywords composed of four or more words. Then, place your target keyword in the:

  • Page title
  • URL
  • SEO title
  • SEO meta description
  • Opening and closing paragraphs
  • Image file name
  • Image alt text
  • An H1 header

Consider working with a digital marketing agency that offers SEO services. They can boost your rankings in no time.

As you reach more customers, you'll start experiencing small business growth.

3. Stay Social

Consider adding social media marketing to your business strategy this year.

Social media marketing can help you engage customers in real-time. You can answer their questions and resolve questions immediately, too. Social media can also help more people find and learn about your small business.

Start by reformatting your blog posts for the social media platforms your customers already use.

Otherwise, consider working with an influencer this year. Influencers can promote your brand, products, or services. You can leverage the brand trust they've gained to generate your own.

4. Punchy PPC Ads

You can also generate more small business growth with pay-per-click (PPC) advertising.

Your digital ads can appear based on consumer demographics or the keywords they use during a search. Then, consumers can click on the ad to visit your website. You can use a dedicated landing page to generate more leads and conversions.

Digital advertising can get costly if you lack experience. You don't have to apply these business growth strategies alone. Instead, consider partnering with an agency that can help.

5. Engaging Emails

Email marketing will allow you to nurture your existing leads. Sending regular emails will also help you remain top of mind. You can learn more about the importance of email marketing here.

Start by adding a lead magnet to your website. Encourage people to subscribe to your email newsletters. Then, segment your subscription list to start sending personalised emails.

Once you start using these small business growth strategies, review your results. Analyse your campaigns to further improve your ROI.

Apply These 5 Small Business Growth Strategies for Success Today

Using these five small business growth strategies can help you reach more customers online. Then, you can attract them to your business to generate more leads and sales. Start experiencing small business growth with these tips today.

Remember, you don't have to apply these business growth strategies alone. Instead, consider working with an experienced agency.

Eager to start marketing? We're here to help.

Explore our services today to get started.

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