6 Digital Marketing Trends to Look Out for in 2022
It is important to keep up with the latest changes in the world of digital marketing. Here are 7 digital marketing trends to keep an eye on this year.
The rise of e-commerce has been swift, with the number of digital shoppers reaching 2.14 billion in 2021. That makes the internet an incredibly lucrative marketplace for today’s businesses.
The easiest approach to taking advantage of the huge online market is to develop a strong digital marketing plan. This technique incorporates long-term digital marketing tactics. More importantly, it stays on top of new marketing trends in the digital world, addressing the needs of consumers in an ever-changing world.
As new technological applications emerge and we see regulatory changes in various areas, the techniques you applied in the past might not work in 2022. Trends are changing, and you need to adapt your marketing plan to these changes.
In today’s blog, we take a closer look at some of the digital marketing trends you can expect this year. Implementing these trends will help make your marketing strategy more formidable.
Let’s get started.
1. Growth in the Popularity of AI
AI is big business now, with the industry expected to reach $641.30 billion globally by 2028, up from 51.08 billion in 2020. The technology is widely used in different industries, from banking to retail to health care.
In marketing, AI is currently used mostly in marketing automation, where basic tasks like reporting on web traffic and recommending keywords are automated. But marketers are also looking at how AI can help predict what clients are likely to purchase in the future. Based on a client’s browsing history and past purchases, AI applications can make these predictions.
This year, look into different ways you can combine AI with your SEO and other online marketing strategies. You’ll be pleasantly surprised at how much AI can boost your overall marketing efforts.
2. Virtual Assistants
The popularity of the virtual assistant is on the rise, just like AI. It’s likely that you already use a virtual assistant to automate your customer service. That includes handling client inquiries on your social platforms, email marketing, and so on.
Using virtual assistants can benefit your business in a variety of ways. For instance, your chatbots can respond to customer questions without staff intervention. Besides, the AI that powers your chatbot gives the bot a distinct personality, helping liven up the customer experience.
3. Content Marketing
The central place of content marketing within the overall digital marketing strategy remains undisputed. Top-notch content can go a long way towards improving your website’s conversion rates. It can help establish authority, boost credibility, and enhance your visibility.
An effective content marketing strategy starts with establishing a strong base of authority on a variety of topics. Next, you incorporate the public relations element to help gain credibility. Your goal should be to ensure that other users are mentioning or quoting your top-grade content.
You also want to make sure that other internet users link to your generated content. These are just some of the ways to attract top-quality content to your website.
4. Hybrid Events
One of the things we experienced in the wake of the coronavirus was that virtual events were the mainstay for businesses continuing to engage with their clients and leads. But as things normalise, people are becoming more comfortable with meeting physically.
As a marketer, you have a choice. Will you revert to physical meetings exclusively? Or, does it make more sense to stick with virtual meetings so your clients can engage with you from their homes and offices?
Adopting a hybrid approach is becoming a hot trend. That means incorporating both physical and virtual events into your company.
When it comes to the digital component, take advantage of both AR and VR technologies. Doing so helps give users an immersive experience when they attend meetings virtually.
5. Mobile-First Marketing
The number of people who surf the internet using their mobile devices is on the rise. By 2025, roughly 73% of all internet users will only use their smartphones to access the internet. What this means is that businesses must shift their focus to mobile-first marketing if they wish to engage online shoppers.
In 2022, go out of your way to publish mobile-friendly content. Adjust your website’s design to make sure it adjusts automatically for smaller screens.
Note that search engines today prefer mobile-responsive sites and rank them higher. The main advantage of this is that it boosts your visibility, and you’re likely to get more traffic that converts.
6. Third-Party Cookie Alternatives
Consumers are increasingly concerned about their privacy and demand more control over their data. Google has also announced that it plans to stop supporting third-party cookies. Marketers need to take note of these developments and adjust accordingly.
So, what should you do? The first step should be to ramp up your efforts to collect and fully exploit first-party data.
Take advantage of such digital tools like Google’s Privacy Sandbox and FLoC. These tools can help with consumer targeting and personalisation without necessarily encroaching upon consumer privacy.
Other alternatives to third-party cookies are podcast advertising, ATV, and digital billboards. Given that these channels operate independently of third-party cookies, you don’t need to worry about cookie-related challenges.
Stay on Top of Current Marketing Trends for Marketing Success
Digital marketing trends are not only powerful but also predictable. With some research and planning, you can reap the fruits you’re after and stay ahead of the curve throughout the year.
Would you like professional help with your digital marketing strategy? Get in touch with us and learn how we can help.