6 SEO Trends to Keep in Mind for 2022
The world of SEO is constantly evolving, so it is important to keep up with the latest changes. Here are 6 SEO trends to keep an eye on in 2022.
The internet really is a worldwide phenomenon; over 192 million new people started using the internet just last year!
Keeping up with SEO trends is a constant learning curve, and the pandemic added even more complexities to the world of digital marketing. If you’re a small business hoping to expand in 2022, you need to understand what’s changing this year and get ahead of your competitors.
Luckily, you’ve come to the right place; we’re here with a simple guide that’ll clue you into exactly what to expect from 2022. The few minutes you spend reading this can lead to exponential web traffic and business growth this year – isn’t that everything you ever wanted for your business?
1. Long-Form Content
The first fundamental change that’s coming to search engine optimisation is the higher rankings for long-form content. Unfortunately for content creators, this means putting in a lot more work! Long, low-quality content cut it – now, Google wants long, high-quality, informative, and scannable content.
There is a logic behind this change; the internet is being flooded with sub-par quality articles written by bots. So, to get your content ranking higher on Google, it needs to be exemplary.
You should aim for blog posts of 3,000 words or more if you want to generate organic traffic to your site. However, remember that many readers will be accessing your site via mobile, so it’s vital that you use H2, H3, and H4 headers to keep your content scannable.
2. Mobile Optimisation
Mobile optimisation isn’t new, but it’s increasingly important in 2022. Once you’ve got a website that’s beautifully optimised for desktop, it’s easy to let mobile optimisation slide.
However, this is a bad move. Over half your organic traffic is likely to come from mobile users, so it’s imperative that your site looks great on a small screen, not just a computer screen.
Converting a site for mobile optimisation is difficult for most SEO amateurs – don’t be afraid to utilise advice from business growth professionals for the best results!
3. Voice Search
Optimising for voice search is a new aspect of business SEO that your competitors may be neglecting – if your competitors are neglecting it, this is your chance to get ahead!
Gen Z has brought many trends to the online world, the main one being voice search. Although considering search intent has always been important, now it’s critical!
Instead of a typed search that says ‘fix lawnmower,’ you can expect voice searches to be longtail phrases such as ‘how do I fix my lawnmower at home?’
Therefore, your keywords and geo-tagging are more critical than ever! If in doubt, simply remember that voice search is likely to be far more informal and conversational than typed searches.
4. Video Content
As a population, our attention spans are in an ever-decreasing tail-spin (so if you’ve made it this far, well done!). But, there are ways to combat this: video content being a valuable tool.
In 2022, you should incorporate brief video clips and infographics to break up walls of text and keep your audience engaged.
However, SEO doesn’t become less important just because you’re using video content; make sure to include keywords, alt text, and locations in your file name and title.
A video with no optimisation won’t generate any organic traffic, so ensure you don’t overlook SEO on multimedia content.
5. Omnichannel Campaigns
It’s very easy to compartmentalise your marketing campaigns; in 2022, this is a bad idea. Your viewers aren’t just watching either your Instagram reels or your YouTube channel anymore – they’re viewing both.
So, it’s time to optimise your omnichannel campaigns to complement each other. Don’t recycle the same content on each channel – customise it. Remember, every social media platform has different benefits for getting your message across, so make the most of this versatility.
Finally, don’t forget about the power of paid ads; in the 2010s, there was a consumer shift towards not trusting ads. Now, as consumers care more about transparency, they value an ad that is clearly marked and disclosed.
Try experimenting with Facebook Ads and Instagram promotional tools and see where it gets you.
6. Refreshed Existing Content
The last trend to make the most of in 2022 is refreshing your existing content. As every SEO company pushes out valuable messages about delivering high-quality SEO content, previously ignorant companies are making the most of this free advice.
Go back through your content and check for current keywords, increase the length of your copy, and update any statistics that may be outdated.
Ensure that all your content is optimised for searches that include ‘2022’, and you’ll find organic traffic begins flooding to your website. This is a sure-fire way to get extra views, for not much work.
If you aren’t sure the best ways to optimise your content for 2022, don’t be afraid to hire professional SEO services to help your business grow – although SEO can seem easy enough, the experts really do know best!
SEO Trends That’ll Dominate 2022
That’s everything you need to know about SEO trends to get ahead of your competition in 2022. There’s no better form of advertising than ranking first on Google, so it’s time to prioritise optimising your content for the latest trends.
If you’re looking for more business tips, we can assist you. At JumpWorks, our sole ambition is to arm you with a wealth of small business growth strategies – stay with us, and your ‘small’ business won’t be small anymore!
For more information about how we can accelerate your business growth, schedule a call with a friendly team member of your choice today.