7 Essential Website Management Tips To Help Stay Organised

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7 Essential Website Management Tips To Help Stay Organised

Website management is an important part of running a small business. Learn how to stay organised by managing your website properly.

fWe all have in common that poorly run websites frustrate us. In fact, 75% of consumers admit to judging a business's credibility based on its website.

So how can you make sure you're getting it right? What should you be doing to ensure a consistent user experience? If you're not yet up to date with your website management, this could lead to outdated plugins, poor security, and old and dated websites.

If you want to avoid your website turning off your customers, keep reading, and we'll help you with seven essential tips for website management to keep your site up-to-date and professional.

1. Properly Manage Your Files

Take time to learn and familiarise yourself with how your files are organised on your website. Of course, this is more important if you manage your own site and handle updates and content, but it's good to know even if you outsource.

Organise your files into folders, and categorise them for quick future reference. Keeping your images and pdf documents neatly filed and organised, you can avoid having duplicates on your server, which will take up unnecessary space.

2. Use All Available Tools

The good news is you don't have to do it all yourself; there are online tools that can help. Install applications or plugins that keep track of tasks, organise information, increase communications, share files, set deadlines, schedule appointments, etc.

If you're still in the planning stages of your web development, consider mind-mapping software. It's a great way to organise your thoughts and is ideal for those who work better with visuals. Some mind-mapping software also allows for collaboration across teams, which is excellent if you have multiple people working on one project.

3. Make Notes for Multiple Users

Many people forget that part of website organisation is also accounting for company growth. For example, adding more members to your team means that standard processes, like updates and maintenance, need to be explained or taught each time. Document these repeated processes into a training guide so that new hires can reference them when needed.

That way, less time is spent training new employees as they can learn at home. This means that new hires will start turning profits sooner, which financially benefits the company.

4. Control Website Access

You can have all the tools in the world, but if you have several people working on the website without coordinating with each other, things can get out of hand quickly.

Consider giving a limited number of employee web developers training on managing the website. This way, only a certain number of employees can be making changes at any time. In addition, if you have a hierarchy structure, each team member can know what they are required to do, and you can organise the workflow so nothing overlaps or conflicts.

5. Regular Maintenance

If you're not doing regular maintenance, your website could soon run into issues. These can be anything from something seemingly minor like longer page loading times but can also open the doors to something more nefarious like malicious attacks which can down your whole website.

To avoid this, add these tasks to your maintenance routine:

Schedule Regular Backups

Nothing becomes more disorganised quicker than trying to restore your website after a massive data loss. And restoring from scratch means hours of being inaccessible to clients.

Use a plugin if your website is built on an open-source content management system or run backup software to backup your server. How often you schedule your backups to run will depend on how often you update your website. You don't want to restore a backup from six months ago if you've made many changes since then.

Update Active Plugins & Remove Old Ones

Old plugins can become backdoor access for hackers who can then gain control of your site. Regularly updating plugins or extensions and removing old, unused ones can keep your website backend more organised. This often translates to better page loading times for your customers.

Check For Vulnerabilities

Forms are another way hackers can gain access to your website database. They do this by employing a technique called “SQL Injection“.

So, by being organised, making sure you regularly check for vulnerabilities means you don't have to worry about malicious attacks. In addition, there are various tools available online to download that can check for vulnerability.

6. Create User-Friendly Navigation

One of the quickest ways to frustrate a customer or drive off potential customers is to have a website that is difficult to navigate. People don't want to click through ten clicks before finding what they are looking for.

Making your website's menus organised in a user-friendly way ensures your customers can navigate your website easily. This increases the likelihood that they'll spend more time on your website rather than switching to a competitor's site.

When visitors have a consistent and hassle-free experience, they're more likely to return and recommend you to others. This is a crucial way to drive more traffic to your website.

7. Organise Your Content

Ideally, when creating content for your website, make an effort to organise everything from the get-go. Make sure each page is given a clear and relevant name and URL. Make your titles catchy so users will click them, which will increase traffic to your site.

When planning your website site structure and topic categories, gear your content organisation to what will be best for the customer using it.

You want to make key pages like contact information, your shop's homepage, and testimonial pages most accessible to find. Consider having two menus, one at the top of the page and one at the bottom.

As your final piece of content organisation, you want to consider archiving old material on your site that is no longer current or available. Then, repurpose that content by updating the information in a new post.

Consider Outsourcing Your Website Management

Organising everything on your website is essential to increasing visitor engagement, conversions, and sales. In addition, your site will look professional if your content is well managed, and potential customers will be more likely to do business with you.

However, keeping well-organised when it comes to website management can be quite a task, depending on the size of your company. It can be even more challenging if you're not very tech-savvy, and you may not have the time to learn it all in time.

Let us help you get more organised. We have all the tools to help your business grow with our website management services. We have experts ready to help you with email marketing, CRMs, strategy planning, etc. Visit our website to schedule a call today.

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