7 Facebook Advertising Tips Your Company Needs to Know
Social media marketing is one of the most effective ways to promote your company. Here are 7 Facebook advertising tips that your business needs to know.
There are over 2 billion people using Facebook every single day. That means, for every person scrolling through their social media feed, you have a potential new consumer just waiting to be found.
But, how do you connect with these users? Social media marketing is one of the most popular trends in the digital world, but it can be a struggle to get it right.
For those of you needing a little extra help, this article will give you some Facebook advertising tips so you can succeed with your business. Keep reading to find out the secrets to marketing and how to use Facebook Ads!
7 Facebook Advertising Tips
Setting up a Facebook page might seem quite easy. As soon as you've uploaded your content, wrote a killer bio, and thought of a cohesive colour scheme, you have everything you need for your Facebook business account.
However, social media advertising is about more than just making your page look nice. You need to be prepared to dedicate your time and energy to making it grow and reaching bigger audiences.
That being said, you don't need to do it from scratch. Here are some time-tested Facebook advertising tips:
1. Make the Most of Video
Since the rise of TikTok, the world has become obsessed with video. Not only do marketing videos allow you to include more information, but they provide an immersive experience for your user.
If you create content that engages your viewer, they're more likely to buy or use your service.
2. GIF Ads
As well as video content, people also respond well to GIFs. Even though this medium is slightly shorter, if done correctly, it can be powerful in persuading users to visit your page.
After all, why spend 10 minutes explaining your business when you can make a short and snappy GIF? Research shows that people are developing shorter attention spans, so it's important to make bite-size content.
3. Advertise on Facebook With Carousel Ads
A carousel ad is exactly as it sounds. Just like those joyful rides you remember as a kid, a Facebook carousel ad is made up of different images and videos.
The aim of carousel Ads is to display various products or services and get maximum exposure for your business. However, if your business is not focused on sales, it might not be for you.
But, if you do need sales and have a physical product, then this could be a lifesaver solution to Facebook for business!
4. Page Post Engagement Ads
Even if you have hundreds of likes on your Facebook page that doesn't mean that your content is reaching all of your followers. That's where post page engagement Ads come to the rescue!
By using engagement Ads, you can encourage people who have already liked, commented, or shared your post to visit your website and find out more about your company.
5. Having More Is Not Always Better
A common misconception about Facebook Ads is that you need to spend lots of money on ad creation. However, just because you have a small budget that doesn't mean that you can't make the most of optimisation.
Ultimately, if you're willing to spend time setting up UTM parameters and track data, then you'll start to see results in no time.
6. Use Custom Audiences
Although there are over 2 billion users on Facebook that doesn't mean that they all like the same things and follow the same people. In fact, every user has their own unique profile.
Getting to know custom audiences can narrow down your marketing strategy so you can focus on attracting the right customers to your business. Now, you might be thinking, how do you find out custom audiences?
Here's how to understand custom audiences:
- Individual File: use email addresses to match to Facebook accounts
- Website Traffic: target people who have already visited your site
- App Usage: track users who have interacted on your app
- Offline Usage: research people who have been in-store or phone
- Engagement Rates: create a spreadsheet of engagement rates
Once a month, you should put together new custom audiences to keep on top of recent followers and updated data. That way, you can keep adjusting your techniques to get the most out of Ads on social media.
7. Be Relevant
Sometimes the most effective way to use Facebook Ads is not by analysing metrics or recording data, but it's by staying relevant with your content. The good news is Facebook records your relevance score.
The best way to raise your relevance score is by hyper-specific targeting, prototypes, and thoughtful Ads. If you concentrate on these areas, then you're guaranteed to score an amazing 10 on the relevance score!
Why You Need to Advertise on Social Media
Without a doubt, advertising online can seem overwhelming and stressful, but it's a worthwhile investment if you want your business to be as successful as possible.
Advertising on social media allows you to do more detailed targeting than traditional advertising on billboards, newspapers, and radio. Why? Look at the following reasons, and you'll see why it's essential:
- Specific Customer Targeting
- Reach More People
- Track ROI
As you can see, there are many reasons to advertise on platforms like Facebook. If you want some assistance and want to work with a digital marketing company, then Jumpworks is here for you.
You don't need to struggle with Facebook advertising alone when you're running your business, Jumpworks has you covered.
Give Your Business a Headstart With Facebook Ads
These 7 Facebook advertising tips can be applied to any business that is looking to boost engagement rates, build organic growth, and create better content. All you need is the right person to help you with the job…
Jumpworks has over 25 years of experience in the marketing world that will give your business the headstart it's been looking for!
Facebook is a secret tool to modern success online, and it should be used to its full advantage. But, not everyone has the skills or knowledge to get the most out of the platform.
If you want one less thing to worry about, then Jumpworks can take care of Facebook Ads for you. Get in contact today to find out more!
