7 Website Design Tips to Upgrade Your Customer Experience
Your website design has a large impact on your user's experience. These website design tips will help you elevate your website and user experience.
Did you know that over 50% of web traffic originates from mobile devices?
You may be thinking, what does that have to do with the design of my website? Truth be told, it has a lot to do with the design of your website and your customer's experience.
Is your website designed to work optimally on mobile devices? And this is just one of many website design tips we're about to share with you!
Keep reading below to fully understand how your website design impacts your customer's experience and what you can do about it.
Winning Website Design Tips
Let's kick this off with a scary statistic:
It takes around 0.05 seconds to make an impression on your website visitor.
In 2021 and beyond, the design of your website is not just about how it looks but it's also about designing with the experience of the user in mind.
How does the website flow? Is it easy to navigate?
Let's have a look at the top 7 website design tips that will take your customer experience to the next level.
1. Design With SEO In Mind
Your SEO (search engine optimization) strategy should be forming the foundation for most of the content that you publish on your website.
From the keywords that you choose to use on your homepage, to how many internal links there are, and what topics you put on your blog.
Work on your page speed as part of your SEO tactics, slow loading websites will chase people away and negatively affect the customer experience.
2. Keep It Clean And Clutter-free
Your homepage is the face of your website. It's the first thing that people will see when they land on your site, kind of like judging an interviewee when they walk in the door.
Your homepage should focus on your main message and your brand. Keep it clear of clutter and unnecessary information. The website user should be able to see within a split second where they want to move to next.
3. Dark Mode Is Cool
With so much traffic coming in from mobile devices and not desktop devices, people tend to be reading more from places of comfort.
This means that a website that swaps to dark mode automatically for your viewing pleasure is pretty impressive, and this is something that you can incorporate easily into your website's responsiveness.
It also shows you care about eye strain and migraines and enhances your website visitor experience.
4. Setup For Social
Convenience, convenience, convenience!
Life is fast-paced and this includes our physical and online social lives.
if a customer is on your website and they see something that they would really like to share, you should be making it super easy for them. Set your site up so that there are social media links and share buttons as often as possible (without being too overbearing).
This gives you an opportunity to allow your website visitors to validate your brand outside of your website and to other audiences which in turn, increases your brand awareness and brand reputation positively.
If you don't make it convenient to share, then it's most likely they won't go the extra mile to do it.
5. Call-To-Actions Are The Bomb
Imagine you could tell your customer or potential customer what you want them to do with the information that they're looking at.
Well, you can.
It's a call to action (CTA), and it's how you can direct your website visitors to do something.
Do you want them to sign up for your email list? Do you want them to share the content? Do you want them to like your Instagram page?
Help them out by adding CTAs to your content and your pages, subconsciously, they'll be grateful for being guided to the next step in the website journey.
6. Your Imagery Matters
Branding doesn't stop at your office sign or with your business cards, it extends to every single place that your brand exists, especially online.
The images on your website should reflect your brand whether they're stock images or not.
They've got to suit your brand's design and your brand values. It's a good idea to take a sneak peek at what some competitors in your industry are doing and what images they're using to complete the look and feel of their website.
If your imagery is disjointed and doesn't make sense, you run the risk of losing your visitor.
7. Live Chat For The Win
This one also falls into the convenience category.
Chat boxes on any website are the real deal.
Time is precious and sometimes if a person has a question now and the means to have it answered almost immediately, then they'll more than likely use that route.
Imagine a customer is about to checkout with a few items but they have that last question about the warranty or after-service of your product. If you have incorporated a live chat popup into the design of your website, you can convert that person from an almost abandoned basket to a fully-fledged customer straightaway.
Design With The User In Mind
Our website design tips list is a winning one but there's always more to it to be learned.
How does the design of your website go hand-in-hand with your digital marketing strategy? Do the two affect each other? What tools can you use to help you ensure that both of these efforts are successful and showcase good ROI?
The digital world is vast and sometimes quite overwhelming to navigate which is exactly why you should schedule a call with us. We offer comprehensive one-on-one training to get you started, trained, informed, and enthused.