8 Eye-Catching Facebook Ad Ideas for Small Businesses
Striking design is critical for a successful Facebook ad campaign. Get inspired with these 8 eye-catching Facebook ad ideas for small businesses.
Get face to face with Facebook! The Facebook app has been downloaded more than five billion times. Millions of people across the United Kingdom use Facebook on a daily basis.
If you can run effective Facebook ads, you can grow your business exponentially. However, a Facebook ad strategy is more difficult than it seems. You need to consider creative and interesting Facebook ad ideas before you launch a campaign.
What should your ads say about your company and products? How can you develop your brand? What types of ads should you run?
Answer these questions and you can design a Facebook ad to perfection in no time. Here are eight great Facebook ad ideas.
1. Show Your Products in Action
Many companies run ads on Facebook to advertise their products. Whenever you have a sale or a new product, you should run ads for it and show visuals of your products in them.
However, if you are a startup, you may want to build a social media strategy that educates users. Run ads that inform viewers about the products you have.
Include photographs of the products and situations where the viewers can use your products. If you sell a vacuum cleaner, you can show someone using the vacuum cleaner to clean up a spill in the kitchen. This lets the viewer understand how they can make use of your product to resolve a common problem.
2. Run Videos
Facebook allows you to make videos for your ads. Keep your videos under one minute long. If you need more time, you can make a series of videos based on a theme.
You can run many different kinds of ads. You can show your products in action, roleplaying situations where your customers could use them.
You can also run funny ads. You can make jokes and display humorous situations, which can help establish your brand as informal and casual. Only run humorous ads if your brand is already informal, and never make jokes at the expense of other people.
3. Put Your Employees Front and Centre
Placing your own employees in your ads can be an effective step in brand development. It establishes that you care about your employees and want to promote their efforts. It also puts a human face on your company and lets customers know about people they can talk to directly.
Use your employees in photos and videos instead of actors. In videos, your employees can use their knowledge of your products to talk about how customers can use them.
Let your workers talk about their lives and personalities a little. You can run videos, one for each employee, in which they can talk about why they joined your company and what they like about it. You can give them notes and brand guidelines, but let them write their own remarks.
4. Make Infographics
Infographics compile images, data visualizations, and texts to summarise an important topic. You can provide statistics, pie charts, and other information in your infographic.
Running infographics as ads can build your credibility. They show that you are knowledgeable about your industry and capable of providing clear information. You can convey how your products are better than other products and resolve complicated situations.
An infographic should be focused on one topic in particular. You can show how long it takes to clean up a mess with your vacuum cleaner versus other vacuum cleaners.
Be clear with your visuals. Use colours to represent different companies or products.
5. Establish Yourself as a Thought Leader
Infographics are one way you can establish yourself as a thought leader. You can also make ads that discuss a critical issue in your industry or community. After explaining the issue using statistics, you can describe your thoughts on how you would resolve the problem.
If you have a lot of thoughts, you can write blog posts and use advertising on Facebook to promote your posts. You can run ads that describe the problem, then you link to the post and say that's where you describe the solution.
6. Appeal to Mobile Users
Millions of people access Facebook through their smartphones. While your ads can appeal to desktop and mobile users alike, you can run ads that are specifically for mobile users.
Create a few vertical videos that people can see easily on their phones. Many Facebook users on their phones scroll quickly through their feeds, so these videos should be to the point. Use big text and strong visuals to catch their eye and encourage them to click on your page.
7. Try Out Stories
Facebook Stories is one of the newest ways to advertise on Facebook. Content posted to Stories stays on the platform for only 24 hours. But you can create numerous overlays and visuals to catch your viewer's attention.
You can play videos for up to 20 seconds. Write scripts for these videos and revise them so you can cut out any unnecessary details. Read a guide on how to use Facebook Stories so you get this right.
You can use Stories however you want, but many companies create Stories to discuss current events. You can run content to acknowledge an employee you have hired or to disclose the opening of a new branch of your business.
8. Create a Call to Action
You can have the perfect Facebook ad design. It will not work if there is not a call to action that encourages your viewer to do something based on the ad.
Your call to action does not have to be elaborate. “Get a free consultation” or “browse our store” are simple, common, and effective calls. Make sure you link to your website so people know where to go.
Figure Out Creative Facebook Ad Ideas
Facebook ad ideas can be a few different things. You should educate users as much as possible, showing off your products and employees. Run ads for desktop and mobile users alike.
You can develop your brand by putting your employees forward. If you want your brand to seem smarter and more able, you can become a thought leader with infographics and links to blog posts. Always encourage users to do something through interactive Stories and calls to action.
If you need help, turn to Facebook marketers. Jumpworks serves West Midlands businesses. Contact us today.
