Are you becoming frustrated with the lack of immediate return you're seeing on your SEO initiatives? Have you heard experts refer to SEO as “A marathon, not a sprint” and wondered how long that “marathon” actually takes?
If so, then you need to learn more about what to expect from your SEO campaign as a whole. If you want the right results, you need to understand what SEO is, to begin with. This will help you as you begin your journey.
See below for an in-depth guide on what SEO is, when you can expect results from it, and so much more.
What is SEO?
First, let's start with the basics. You hear the term “SEO” all the time, but all you may know about it is that it has something to do with Google. You're not wrong!
SEO stands for Search Engine Optimization, and it is one of the most valuable marketing tactics out there right now. When done correctly, it can provide the highest ROI, since it costs nothing—that's right, zero dollars—to start.
Search engine optimization is essentially when you decide to cater the design of your website and content to appeal to the standards of Google's algorithm. By doing so, you make your website more attractive to Google, which will prompt them to push your site for certain keywords (as long as you're getting results from the traffic they send you).
People tend to become overwhelmed by Google because they think of it as this all-knowing system. However, it's important to remember that it's run by humans, just like you. Those humans cater their service to what their users want and aren't quick to push new, unproven content out to them.
Based on that, we can deduce that you have to “prove yourself” to Google before your SEO campaign will start to render results.
When Should You Expect Results?
We'll give you an answer, but there is a caveat to it: to see the results in the timeframe we give you, two things need to happen:
- You need to cater your entire website, not just your content, to SEO tactics
- You need to stay consistent
For the first one, we're referring to things such as making your website mobile-friendly, creating a simplistic layout, and implementing keywords into your content. By “staying consistent”, we mean frequently pushing out new content such as weekly blog articles, videos, etc.
Now, to answer your question, most SEO experts agree that you can start seeing results on your SEO campaign as quickly as 6 months from your start date. Some sites can start seeing results as quickly as 4 months, depending on the niche, site layout, audience, etc.
Whatever your SEO campaign strategy is, commit to it wholeheartedly. Use the 1-year rule, which implies that you'll stick to it for 1 whole year (making minor tweaks as needed). If after 1 year you don't like where things are headed, then it's time to switch things up.
The key is capitalizing on the site visitors you do get. If your site visitors are logging on and buying from you, Google will take notice and start feeding you more visitors as a result.
Best Techniques to Get Faster Results
Who would we be if we didn't offer a few pointers before this article concludes? See below for some techniques you can try to start seeing SEO results faster.
Focus on Mobile Friendliness
Many websites are dooming their SEO tactics from the start by optimizing their website for a desktop's screen, not a phone screen.
Mobile-friendly websites are more important than ever. Projections indicate that 72-per cent of all internet users will be visiting the world wide web via their smartphones by 2025.
Forget about the results you'll see in 6 months, if you want your site to have longevity, it better be able to fit its layout, and all your content, onto a mobile screen.
Answer Pain Points
What caused you to click on this article? You had a pain point (wanting to see SEO results faster) and saw that this article would give you an answer.
That's how simple it is to have a successful blog on your site! Simply think of the biggest pain points your target buyers are struggling with, then create a blog article to solve it for them.
By doing this, you'll quickly become an industry leader in their eyes. They'll start to develop customer loyalty with your brand, which will entice them to buy all your products and services as a result.
Run with Your Data
When in doubt, let your data figure it out. Make a habit out of checking your site analytics to see where you can improve and what factors of your site are working.
For example, where are most of your site visitors coming from? Are they coming from Google searches? Are they coming from links on social media? Whatever it is, pour your time and resources into producing more of that!
If you see that a bulk of your site visitors are coming from social media, then try investing in more Facebook ads, which will bring more of your target market to your site.
Hang Tight to Your SEO Campaign
Now that you have seen an in-depth guide on how long your SEO campaign might take to see results, be sure to use this information to your advantage.
Take the time to read this article for more information on the 10 digital marketing content strategies that will boost your online reach. For more information, please be sure to contact us at firstname.lastname@example.org and we'll be happy to assist you further.