How to turn your business’s news into publicity to attract more customers. Jane Russell, the actress, once said “Publicity can be terrible. But only if you don’t have any”. It’s true. Your business needs publicity and here is no better
If you are contemplating taking your business online the challenges and tasks can seem daunting. Online marketing is constantly evolving with new social media tools cropping up all of the time. It can be hard to keep up. You might
If you want to grow your business, how do you get the word about your product or service? By going where your market is – and these days, that’s online. This article will give you a straightforward, easy to understand
Businesses around the globe are using text message marketing now more than ever before. With over 6 billion mobiles in use, you can’t afford to miss this mobile revolution. [optin-monster-shortcode id=”vtgs3rsomamaru13″] People these days are numb to most conventional advertising,
Just because you have a website it doesn’t automatically mean that people will come and visit it especially if they can’t find you. The main way that people find you online is still via the search engines. Without a website
The bottom line is, you want to maximize your profits. The more money your business makes, the healthier it will be and the more successful you will find yourself. Building an online presence, whether you are a novice or an
It isn’t enough to get people to visit your website once, you have to get them to come back time and time again. Why is this important? For two really important reasons: First Impressions: If visitors, and therefore potential customers,
If you own a business, there is a good chance you have spent many years, investing time, sweat and tears into building it, and have missed many family functions such as soccer games and dance recitals. Building a business is
Most business owners have heard companies that blog get up to 55% more visitors to their websites than businesses who do not. Regardless of whether your business is business-to-business (B2B) or business-to-consumer (B2C), blogging can greatly increase the amount of
How many times have you looked at a website and thought to yourself “I wish mine looked that good”? From layout to graphic design, there are so many elements that turn a good website into a great website and that
First we advised you to get a website then we told you about social media and now we are saying that your business should be using online video marketing. Why? Is video marketing really that important? With over 1 billion
We are seeing more and more small businesses joining the online revolution and giving their business an online presence. On the one hand technology has made it so much easier to do so. Almost anybody with virtually no technical skills
As a business owner you will always be looking for better ways to increase your sales and market you and your business in a more effective way. The most cost-effective and profitable marketing strategy is email marketing. Email marketing helps
Online marketing is one area that small businesses can compete against larger companies within the same niche. The internet has created a level playing field for businesses online because all companies perform on the same stage. Small businesses have a
Almost everybody owns a smartphone these days. In fact statistics have revealed that there are more people around the world who own a mobile than own a toothbrush. Bringing it closer to home, a large proportion of your potential client
Not so long ago Facebook was considered to be only for teenagers and those looking for romance and a change of relationship status but that has changed dramatically in recent years. Facebook has quickly evolved as one of the most
It is hard to read any marketing story these days without being bombarded with news about social media and how profitable it is for businesses. The hype is understandable considering how much people have embraced social media sites like Twitter
The Internet has had a profound effect on the way that people communicate and interact with each other. The changes have also had a dramatic influence on the business world by altering the way that consumers shop for products. Until
Social media isn’t just about chatting with your friends and seeing what people ate for lunch. It is an indispensable tool that allows you to connect with your current, past and future clients. It provides the ideal opportunity for your
Before the Internet life was so much easier with good old-fashioned phone books. Back in those days businesses were listed in alphabetical order so AadvarkA1 Services was always going to be listed above every other business in their category. Yes,
What comes to mind when you think of Instagram? You might remember that it was famously sold to Mark Zuckerberg the founder of Facebook for $1billion, despite the fact that is has no source of revenue. Or you might think
Imagine how cool it would be to be invisible…You could sneak into the cinema and watch films for free (providing no-one sits on you) while pinching popcorn from the person next to you, think of all the major events you
Every so often we come across a client who refuses to acknowledge the positive effects the Internet would have on their business and think it is completely irrelevant to them. This is particularly the case with regards to social media.
“It’s only a mobile phone! What’s the point in making a website for that? You can’t see much on them anyway? If they’re interested they’ll look at it on their computer.” What are we talking about? We are talking about
Social Media! It’s all around us. Everywhere you look it’s: ‘Like Us On Facebook’ here and ‘Tweet Us’ there. We are surrounded by social media networks, and new ones are springing up all the time. Even though some businesses have
What is Pay Per Click Advertising? Pay Per Click (PPC) is a type of sponsored online advertising that is used on a wide range of websites, including the search engines, where the advertiser only pays when a web user clicks
Your company’s reputation is its most valuable asset. If it’s tarnished, you could lose customers and sales. This article shows how negative reviews are not always what they seem and what you can do about it. In business, as in
It is rare to speak to a business owner who uses Twitter but who doesn’t want more followers. A few might say the numbers aren’t important and they are only concerned with “quality followers”. However, it’s generally the ones who
As a business owner, you will have witnessed first-hand how the Internet has had a huge impact on customers buying habits. In fact by now, unless your business is based in a cave in the outer reaches of Siberia you
There are so many new ways to get information about businesses and branding out onto the internet, and new social media sites being introduced all the time. It seems every time you look at a blog post, video or online
Mobile marketing is an important tool of any well planned marketing campaign. We show you how you can do it effectively for maximum results. Every morning my alarm goes off at 6:00am. I would love to say that I jump
Have you ever wondered why some local businesses seem to thrive and be incredibly successful at marketing themselves on the Internet while others can’t even manage to get one customer to their website? If so, you are not alone. We
No matter what business you are in, you need to have an online presence. Your customers and prospects use the internet daily to find the products and services they need. If your business can’t be found online, they will have
Managing your online reputation is an important component of online public relations. In this day and age your potential customers will probably decide to ‘Google’ your name or company when deciding whether to buy from you or use your services
Congratulations! You’ve made the decision to take your business online. You’ve built your website and you’re ready to start taking orders, but where are all the customers you thought would be knocking on your virtual door? Perhaps they have gotten
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