Did you know that paid ads can help companies increase their brand awareness by 80%? Yes, you read that right!
But when it comes to PPC trends, what is PPC, anyway?
PPC marketing is an effective way to build brand awareness and grow your business. Not sure how to use PPC?
Get started with eight effective PPC strategies that really work!
1. Promotion Extensions
In case you didn't know, promotion extensions can add extra visibility and attention to your marketing campaign. That's because it's a great way to give potential customers a glimpse into the services that you offer. Not only that, but this attention-grabbing strategy is good for attracting “deal seekers” as well.
In addition to this, promotion extensions are typically showed beneath your advertisement in an easy-to-read format too!
2. Voice Searches
As you might have guessed, voice searches are an extremely popular way to make your business stand out. On the other hand, this effective strategy is often overlooked by most business owners thanks to:
- Insufficient voice search volume
- Difficulty understanding search inquires
Once you get the hang of it, all that you have to do is optimize your company’s voice search capabilities right away. Due to the popularity of smart devices, it should be simple to bring more business to your company’s website in no time!
3. Mobile PPC Ads
First off, PPC ads that are geared toward a mobile-friendly audience seem to be the best way to get your message across to a younger crowd. As a matter of fact, a large majority of marketers spend their budget on mobile ads since they tend to be the most successful.
Before you pull out your pocketbook, though, make sure that your website shows up clearly on mobile devices as well. If your website isn't loading properly, then this might be a good time to talk with a web design expert first.
4. Outranking Shares
If you've never tried bidding on Google ads before, then you are in for a surprise. Shockingly enough, this PPC strategy can help your business shoot straight to the top of the search engine page.
However, this clever strategy may only work for a specific audience, so make sure that you already know your target market before you try this trick.
Here's how it works:
- Pick your PPC campaign
- Take a look at your “competitor’s strength”
- See how your ads compare to your competitor's
- Find domains where you ranked lower than your competitor
- Select your bidding strategy and hit the “bid automation” button
That way, outranking your competitors should be a piece of cake!
5. Location Bid Adjustments
Don't know how to drive the right viewers to your company website?
Think about online stores that receive several thousand clicks each week. However, only a handful of them turn into real customers. If that's the case, then the company in question has to rework their targeting procedure.
On the bright side, the answer is simple: Adjusting your location-based strategy is the best way to solve this problem. That way, you can invest your hard-earned cash into a trouble area that will benefit the most from a small investment.
To do so:
- Open up your Google ads account
- Find your campaign and hit the settings tab
- Click on the locations
- Click on the bid adjustment tab and set your bid
Now, all you have to do is specify your percentage and target market.
6. Conversion Optimizations
If you don't want to spend too much money on your PPC campaign, you might want to think about conversion optimization. This is the smartest way to set a particular budget for all of your conversions. You can either do this on multiple campaigns or a single campaign.
That being said, the only way to make sure that your PPC campaign is performing correctly is to track the results on a regular basis!
7. Utilize Negative Keywords
Whether you're a beginner or an expert in Google ads, you've probably heard of how negative keywords can impact your campaign. On the other hand, they can potentially boost the return on investment of your advertising as well. However, most marketers don't use this technique, which could lead them to become a victim of bad Google ads strategies.
For those of you who don't know, negative keywords can block potential visitors from viewing your website. In doing so, you can control the organic traffic that flows to your site, which might help to cut down on any unwanted guests to your page.
8. Call Extensions
Last but not least, including call extensions on your PPC campaign is a wonderful way to put your customer directly in touch with your business. In addition to this, call extensions may even boost your company's click-through rates thanks to the extra information provided to your client.
Here's the breakdown:
- Click on the “ad extension tab” on your Google Ads account
- Find the “extensions tab” and click on it
- Fill out your business phone number and country information
- Select the call metrics to make tracking simple
It's as simple as that!
Perfect Your PPC Strategies
Ready to perfect your PPC strategies?
Thankfully for you, we've got the most productive PPC strategy to get your business on the map. From promotion or call extensions, our handy guide has everything you need to get your PPC campaign on its feet!
Want to learn more about the importance of PPC?
It's easy: Get in touch with us today!
