Building an Email Marketing List From Scratch: A How-to Guide


Building an Email Marketing List From Scratch: A How-to Guide

Email marketing is one of the most important strategies in marketing. Click here to read our how-to guide on building an email marketing list from scratch.

Email marketing has a $42 ROI. You'll struggle to generate results from your email marketing strategy without an email marketing list, first. Gathering email subscribers can take time without an online marketing strategy, though.

Here are a few tips you can use to build your email list from scratch. With these tips, you can gather subscribers and begin nurturing leads. Then, you can use email marketing to generate more sales, improving your ROI.

Set your email marketing strategy up for success with these tips today.

Understand Your Audience

Before you begin gathering subscribers for your email marketing list, it's important to understand your target audience. Otherwise, these tactics won't help you appeal to your consumers.

If you're not focused on the consumer's distinct needs, they won't see a reason to subscribe to your email list.

Instead, take a moment to consider who you're trying to reach online. Gather demographic and psychographic research as you learn about your customers. You might consider their:

  • Age
  • Gender
  • Online behaviours
  • Buying behaviours
  • Interests
  • Hobbies
  • Pain points
  • Salary
  • Education
  • Career

Focus time and attention on the problems your customers are facing. Then, consider how your product or service can help solve their problems.

Once you've gathered your audience research, create distinct buyer personas. Think of each group as a real person. Consider how they communicate to ensure you create targeted messages.

Understanding your audience will allow you to segment your email list. Then, you can start creating personalized emails for each group of consumers. Personalized emails generate six times higher transaction rates than others!

Update Your Website

To generate an email marketing list, you'll first need to consider your website.

If your site is old, slow, and outdated, people will leave without subscribing to your email list. Before that can happen, invest in web design and development services this year. Make sure your site is fast, secure, and mobile-optimised.

If your site isn't mobile-optimised, you could scare away potential subscribers.

Consider hiring an experienced web design and development agency this year. They can improve the user experience (UX) on your website. A positive UX can encourage visitors to explore.

The longer people linger on your website, the more likely you can turn them into subscribers.

Then, create multiple opportunities for consumers to subscribe to your email list on your site. Here are a few options you can discuss with your design and development team.

Update Your Form

Look at the forms you've created on your website. Make sure your forms are easy to complete. Remove any unnecessary fields, too.

Embedded forms are non-intrusive. You won't have to interrupt the buyer's online experience to gather subscribers.


Pop-ups can appear before visitors leave your website, allowing you to give them a final chance to convert on the page.

Make sure the pop-up doesn't appear the moment they land on your site. Instead, give them a moment to scroll and explore.

Consider creating different pop-ups for different moments, too. For example, you can create a pop-up that appears as people are about to leave. Maybe you want the form to appear within 15-seconds of the visitor arriving instead.

Promotional pop-ups can appear at any point in the consumer's online journey. You can offer them exclusive discounts and offers in exchange for their emails. Make sure the offer is relevant to the user's needs.

As you create these pop-ups, make sure you're considering your offer. Provide a coupon code or other incentive to encourage subscriptions. Give people a reason to subscribe to your email list.

Create an Offer

Why should people subscribe to your email marketing list? If you're not giving them a reason to provide their email, they won't bother subscribing. Make sure to create an offer that will attract people to your list.

For example, you might consider offering a:

  • Email course
  • Workbook
  • Discount code
  • Checklist
  • Free item
  • PDF guide
  • Cheatsheet

Use your audience research to determine what offer will best appeal to your customers.

You might want to try using gamification to generate subscribers, too. For example, you can use a quiz, test, or spin-to-win option. Then, offer consumers a discount or freebie in exchange for their email address.

Test more than one offer on your website to determine what best appeals to your audience.

Use Social Media

You'll struggle to attract subscribers if you're not attracting people to your website in the first place.

Consider using social media marketing to attract people to your site. Market a special offer, discount code, or free item. Remind visitors that they need to provide their email in exchange for your offer.

Try leveraging the fear of missing out as you create your offers, too. Use urgency and a strong call to action to encourage immediate subscriptions.

Test different call to action language on your site to determine which CTA is the most effective.

Prioritize Personalization

As you begin using these email tips, make sure you're thinking about your customers. Use personalization to attract them to subscribe to your email list.

For example, you can create personalized blog posts that appeal to the consumer's distinct needs. Personalization can help you connect with your customers. They'll recognize that you understand the problems they're facing.

Then, encourage them to subscribe to your emails for more helpful advice and tips in the future.

Leverage Events

You can also develop your email list in person.

For example, you can create a sign-up cheat for seminars, conferences, and educational panels. Use every opportunity you have to attract subscribers. Consider creating a QR code to provide people with easy access to your site and subscription form.

Test, Analyze, Adjust

Once you start using these tips, analyze the results from your efforts. Gathering data will help you make informed decisions in the future.

Then, you can adjust your strategy as needed to generate even more subscribers!

You've Got Subscribers: Build Your Email Marketing List Today

Want to build your email marketing list without stress? Get started with these simple email marketing strategy tips. Otherwise, consider working with an experienced digital marketing agency.

With help from an agency, you can streamline this process and set your business up for success.

Eager to get started? We're here to help.

Explore our services to learn more.

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