How to Create and Execute an Email Marketing Plan For Your Business

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How to Create and Execute an Email Marketing Plan For Your Business You can’t create sustainable growth and sales by going in blind. Create an email marketing plan that works for your business with our insights and resources. With an estimated ROI of 4200%, email marketing is not something businesses have the privilege of neglecting […]

The Importance of Email Marketing: 10 Reasons to Have an Email Strategy

About 68% of all activity online begins with a search engine. Meanwhile, 46% of all Google searches are local searches. With a Google My Business profile, you can appear for these searches. Then, more people will find you online, improving your local search visibility. Why is Google My Business important? How can it benefit your search engine optimisation (SEO) efforts? Read on to discover the benefits of optimising your profile today! Boost Brand Visibility About 59% of consumers prefer to shop from brands they already recognise. The more they appreciate, recognise, and believe in your brand, the more they'll buy. If consumers can't find your business online, however, you'll miss the chance to generate sales. As part of your digital marketing strategy, it's important to appear in front of consumers at multiple touchpoints. An omnichannel marketing strategy can help you generate more brand awareness. Optimising your Google My Business profile for local search results can help you appear in front of consumers online. Each time they see your business, brand awareness will grow. With repeat exposure, awareness can turn into recognition. Generating brand recognition ensures your business remains top-of-mind. People could start associating your offerings or industry with your brand. The next time they need your offerings, they'll choose your business above the rest. Optimising your Google My Business listing will also ensure your business takes up prominent space on Google search engine result pages (SERP). Organic listings appear as lines of text. Your brand won't always stand out when you appear for searches. Your Google My Business listing, however, will stand out. Your listing will show your: Business name Operating hours Website Phone number Address/directions Customer reviews Updates Photos and videos Adding visual content to your listing can help you draw the consumer's gaze. Your profile will stand out among other organic results. You could have an easier time generating brand awareness and engagement as a result. Strengthen Your Reputation About 95% of consumers read reviews from other shoppers before making purchases. Meanwhile, 93% read reviews of local businesses to determine their quality. When your Google My Business listing appears for a local search, it will also display reviews from your recent customers. Generating positive reviews can help strengthen your reputation. A strong brand reputation will help trust and loyalty to grow. Generating brand trust and loyalty can encourage your target audience to make more purchases. In fact, products that generate five reviews have a 270% higher chance of getting purchased in the future. When higher-priced items have reviews, your conversion rate will increase by 380%. Businesses with over 25 reviews can earn 108% more revenue on average. Meanwhile, reviews make consumers 71% more comfortable purchasing specific products. Improving your brand's reputation can have a major impact on your success as a business. Without reviews, consumers might not trust your brand. They might decide to take their business elsewhere. Before that can happen, make sure to claim and optimise your Google My Business listing. Increase Engagement Consumers want easy access to the answers they're looking for while online. If they can't find your address, phone number, or website, they'll turn to your competitors. Optimising your profile with a local search service can help you boost consumer engagement with your brand. For example, consumers can click on your listing to get directions to your store. They can call you directly or visit your website, too. About 86% of shoppers rely on the internet to find local businesses. You can also use your profile to reach mobile consumers, too. After all, 30% of all Google mobile searches are related to location. About 72% of consumers who search for businesses visit a store within five miles of their location. Nearly 80% of these searches result in purchases, too. As people learn more about your business and engage with your brand, they might have an easier time remembering who you are. Remember, remaining top of mind could help you generate sales in the future. Generate Traffic Consider working with an agency to learn how to improve local search results this year. Ranking higher for local searches can help you generate more website traffic. Remember, your Google My Business profile can direct consumers to your website, too. Generating more website traffic can help you improve your search engine rankings. Higher rankings will help you generate more traffic in the future. It will also ensure your website ranks ahead of competitors, allowing you to generate brand awareness, leads, and sales. As people visit your website, they can learn more about your business. They might recognise you're a helpful thought leader. Becoming a thought leader will help your brand's credibility and authority grow. Remain Transparent When choosing a local search service, make sure the agency will help you respond to the reviews you generate online. Don't make the mistake of deleting negative reviews. Instead, respond to these reviews and try to resolve the problem. Responding to negative reviews can help you remain honest and transparent. Transparency is essential if you want brand trust to grow. Optimising and managing your profile for local search rankings will help you remain transparent. Build Trust and Loyalty Learning more about your business will encourage brand trust. In time, trust can turn into brand loyalty. Gaining a loyal audience of customers can help you generate repeat sales. Your loyal customers could help your business grow in the future, too. For example, they might tell others about their positive experiences with your business. Word-of-mouth marketing will help brand trust grow with new customers. Generating more brand loyalty will help your ROI rise. Gather Insights You can also learn about your target audience once you optimise your Google Business profile for local searches. For example, you can learn about the problems your customers are facing. Then, you can make improvements to your business for better user experiences. Making these changes can encourage shoppers to love your brand all the more. Start Using Google My Business to Improve Your Local Search Presence Don't make the mistake of neglecting your Google My Business listing. Instead, use a local search service this year. Learning how to improve local search results can help you generate more leads and sales. As a result, you can set your business up for lasting growth. Eager to get started? We can't wait to help. Learn more about our services today to get started.

The Importance of Email Marketing: 10 Reasons for Email Strategy Do you think email marketing is still relevant? To learn more about the importance of email marketing, read these 10 reasons to have an email campaign. Each year, there are about half a million new companies in the UK. If you’re new to the game and you […]

The Incredible Benefits of Email Marketing

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The Incredible Benefits of Email Marketing Email marketing is one of the most effective ways to promote your company. Click here to learn more about the rewarding benefits of this type of marketing. The internet is full of information on how to write the best email, but why are email marketing trends on the rise? You’ve probably […]

An Introduction to Email Marketing for Your Small Business

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Email Marketing Tips for Your Small Business Are you looking to dip your toes into the world of email marketing? Here are a few email marketing tips and tricks to help you get started. About 332.2 billion emails will be sent in 2022. It represents a 4.3% increase from 319.6 billion in 2021. That’s a whole lot […]

This Is How to Build an Email List From Scratch

how to build an email list

This Is How to Build an Email List From Scratch The basis of any email marketing campaign is a strong email list. Learn how to build an email list from scratch in this guide. Are you looking to boost your marketing reach? Building an email list is a great way to connect with customers. From […]

List Building: 8 Powerful Strategies to Grow Your Email List

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Do you have a drawer in your house where you shove all of your junk mail? Do you have a dedicated email account or folder that you barely check because it’s flooded with junk emails? We get so many emails in a day that we hardly have time to read all of them. So, if […]

5 Reasons Why You Should Be Using a Quiz Funnel

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A quiz funnel can take your email marketing to the next level. We explain what a quiz funnel is, how it works, and why you should use one in this guide. Are you looking for ways to grow your email list? Do you have an interest in implementing marketing tools that will lead to more […]

7 Tips on Creating Email Marketing Strategies for Small Businesses

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Are you making the most of your online marketing? With eCommerce set to make up 22% of global retail sales by 2023, you need a strong online presence. An online marketing strategy is key to boosting brand recognition and online sales. But if you’re not a marketing whizz, it can be daunting and you might not […]

7 Factors to Consider for Your Email Marketing Strategy

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“The money’s in the list.” “You need a list to make money.” “If you don’t have a list, you’re leaving money on the table.” It seems like everyone who’s anyone in marketing is talking about the wonders of email. But while your audience can make all the difference to your digital marketing strategy, some people find […]

The Pros and Cons of G Suite for Business

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Google’s G Suite service of intelligent business apps now has over 6 million customers, an increase of 1 million from the prior year. Competing with Microsoft 365, G Suite offers a range of applications from email to calendars and office software. Google Meet conferencing usage has surged since the pandemic and includes features that Zoom doesn’t. […]

Email Marketing Tips You Need to Know in 2021

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Did you know: email marketing campaigns provide an average ROI of $42 for every $1 spent? When you’re looking to assemble a digital marketing campaign, the medium of email plays a predominant role in generating leads. It also can encourage customer loyalty. So what are the top email marketing tips you need to know about? And how […]

10 Email Marketing Best Practices to Up Your Digital Game

email marketing best practices

Email marketing is a tricky beast. Get it right, and you have the perfect cheap yet effective marketing campaign. Get it wrong, and you’ll irritate thousands of customers via their inbox. So, where’s the line? The answer lies in establishing a set of best practices. Here are 10 email marketing best practices to up your […]