Why CRMS Is So Important In 2020

Along with a new decade comes a call to innovate and modernise your business. Cue, CRMS (Customer Relationship Management Software). This provides companies with the power to refine their customer care strategies and retain more consumers than ever before. In 2019, SuperOffice surveyed the usage of CRM software and found that worldwide, businesses had spent […]

How to Create an Effective Business Twitter Account: A Complete Guide

When was the last time you used Twitter? For some people, it’s a great tool to tweet about their personal views and create a following. But where Twitter comes into its own is its use for businesses. There is a great place to build an audience of potential customers and inform them of what you […]

Why is it Important for Any Business to Use Different SEO Tricks?

How would you like to be among the first websites 93% of users see when they start their online interaction? With such high stakes, your website (and business) has to find ways to compete for these eyeballs effectively. Search engine optimization (SEO) is a set of tools that can help you get your site to […]

How to Make Your Website Popular: The Best Tips for Increasing Traffic

Ask any business owner what they need and the answer is usually “more customers”. The secret to bringing in more customers is raising awareness about your brand. In order to raise awareness about your brand, you need to know how to make your website popular. The popularity of your website depends on a few main factors […]

On The Grid: Using a Product Expansion Strategy to Lift Sales

If you’re a small business owner, sometimes it can seem like a dead-end when it comes to expanding your business. We are here to tell you that product expansion strategies can help your business move forward. Product expansion strategies help you to find new consumer bases and create new products your consumers will love. For […]

Switch It Up: Using a Diversification Strategy to Grow Old Businesses

Do you know what prevents businesses from growing? Sticking with the same old same old. Society constantly changes and grows meaning your business marketing strategies should too. So, how do you keep your business in the game? Adding a diversification strategy, of course. There are many ways you can grow your business, but diversifying is a […]

Market Expansion 101: Venturing Into New Markets

Business is booming. You’ve acquired a firm grasp on the marketplace that your company resides in and are looking to take advantage of it. What’s the best thing to do during success? Expand. Grow. Finding a new market to dive into will create more depth to your company and brand. You’re looking to remove the […]

Leave Them In The Dust: What’s Your Market Penetration Strategy?

One of the fastest ways to grow a business is by increasing its market share. The more people you have purchasing your products, the higher your revenue will be, it’s as simple as that. And if you want to expand your market share with speed and efficiency, you will have to use a market penetration […]

Why you must have a mobile friendly website (especially at this time of year)

woman holding a mobile phone using it to take a photo of a christmas present

Recent research has revealed that consumers spend 3.3 hours per day on their Smartphone’s. Therefore, it should come as no surprise, then, that 85% of Smartphone owners who were asked said that mobile is a central part of daily life. Yes, Smartphone’s are right up there with wallets and keys as items consumers cannot leave […]

7 Important Lessons to Learn From the Chik-fil-A Business Model

In 2016 alone, fast-food giant Chik-fil-A earned over 4 million dollars per store… and they were only open 6 days a week! With this kind of revenue stream, you can bet there’s something more to Chick-fil-A’s astounding success besides its scrumptious peach shakes and pickle-covered chicken sandwiches. So what is the “secret sauce” that makes this restaurant able to […]

How to Handle and Learn From Negative Feedback and Reviews

Negative feedback causes pretty much any business owner to tense up every time they receive notification of a new review on their social media or public profiles. When money is on the line, it’s easy to see the damage those biting bits of prose can do. And in the following article, we’re going to show […]

A Useful Guide on How to Create a New YouTube Channel for a Business

Did you know that 60% of people prefer watching online videos as opposed to traditional television? From a marketing perspective, it makes much more sense to invest time in a YouTube channel then a TV commercial. YouTube videos also create dedicated viewers as subscribers, are self-promoting with sharing options, and can be ranked even easier than […]

Business Management Tips: How to Increase Profit Margins

Money’s at the heart of all business. Indeed, 29% of new businesses fail because of insufficient funds in the bank. Clearly, no money means no business. It’s as simple as that. Maximising capital gains will forever be key to company growth and success. For that reason, the number one goal for every business owner is […]

9 Ways to Boost Your Company Reputation Today

In the world of business, company reputation is the end-all, be-all to gaining long-term success. If consumers and potential customers perceive a negative reputation of a company’s brand, products or services, it’s almost impossible to change their minds without radical action. Luckily, there are several tried and true strategies that you can use to increase […]

A Complete Guide to Understanding Business KPIs

The internet and its users create more than 2.5 quintillion bytes of data a day. Data is so common that most people don’t bat an eye at the trail they leave behind. Every time someone visits your site, they leave pieces in their wake. A lot of of those pieces are useless. But, a lot […]

7 Small Business Challenges and How to Overcome Them

At the start of 2018, the number of small businesses in the U.K. was 5.6 million, accounting for 99.3% of all private sector businesses in the country. That figure would undoubtedly have been higher had many other small businesses survived to that point. Unfortunately, about half of all small businesses shut down by the fifth […]

Get Yelp Help Now: 7 Common Mistakes Business Owners Should Avoid

Nowadays, having an online presence for your business should be a top priority. 82% of adults in the U.S. use online reviews before making a purchase. And for Yelp, this translates into 73 million mobile web users and 26 million mobile app users. You may be a new business owner who doesn’t know how to […]

How to Respond to a Tweet from a Customer, Good or Bad

Twitter is not only a platform for individuals who want to voice out their thoughts. It’s now also in use by businesses to provide customer service. A majority of small businesses are on Twitter to do so. Through the platform, they can build their reputation and connect with their customers. But how do you fit quality […]

8 Essential Lessons to Learn from the Disney Customer Service Model

Giving your customers great customer service and making them happy is something that all business owners should strive for. But there are a lot of businesses that fall short. If you’re trying to up your customer service game, then you should be able to learn a thing or two from the Disney customer service model. […]

Your Ultimate Guide to Using Instagram to Get Clients

Jumping into the world of social media marketing can seem overwhelming at first. If done correctly, using social media to market your brand can be one of the most effective ways to get clients. One of the biggest questions is where to even start. There are countless platforms out there such as Facebook, Twitter, Snapchat, […]

How to Boost Your TripAdvisor Ranking

Online reviews are a powerful marketing tool for any business. 97% of consumers check reviews for local businesses before making a purchase decision. Your online reputation is a vital branch of your marketing strategy. How can you make sure you’re making the most of user-generated reviews to boost sales? TripAdvisor is a titan of the online review […]

Brand Reputation Equals Brand Loyalty

When you think about creating a business website, the notion of brand reputation and brand loyalty is often on the back burner. Many start-ups make the mistake of thinking that reputation grows with sales and nothing more. If you try to think of websites/businesses that are successful, you have to ask yourself why people keep […]

Ecommerce Marketing Mistakes to Avoid

Ecommerce marketing is both an art and a science. And even with 1.92 billion ecommerce shoppers up for grabs in 2019, you still need to get it right. The top reason people shop online is the option to buy at all hours of the day. That means they’re shopping while your customer service team is […]

Guide: Why Online Reviews are Essential to Promoting Your Business

In the old days, businesses relied on word of mouth for a big part of marketing and brand awareness. Nowadays, word of mouth is just as important, but it uses different channels. For instance, many people utilise online review sites. You may be afraid that online reviews may damage your reputation, but in reality, it’s vital […]

8 Brand Development Strategies to Help You Grow Your Small Business

What comes to mind when you think of a company’s brand? Is it a logo? Or maybe a slogan? It’s easy to think that branding is synonymous with these advertising components, but it’s only a fraction of what actually encompasses a brand. The companies who are most successful do have highly recognizable logos, but they […]

10 Clever Online Marketing Solutions to Help Your Small Company Prosper

The ultimate goal of any business is to grow and expand its reach so that it becomes a force to reckon with in the industry. In order to do this, you cannot afford to overlook the power that lies in the digital realm. Internet users spend well over 200 minutes a day online. With 3.9 billion internet users worldwide […]

Bring in New Business! How to Find Strong Leads Online Worth Pursuing

Unless you’re so busy you’re turning work away, a business needs leads. Those leads help you make more revenue, which leads to more profit. More profit means more investment and, eventually, a thriving business. One of the best ways to get leads worth pursuing is to get them to come to you. This inbound marketing has two […]

Email Marketing for Dummies: How to Use Email to Grow Your Customer Base

Email marketing is an immeasurable tool for small and large businesses. It’s an affordable way to send targeted messages to your target market. It’s friendly across all platforms and it’s so easy to track your ROI (Return on Investment).  Are you aware that 76% of UK-based businesses describe email marketing as ‘important’ or ‘very important,’ and 66% […]

6 Reasons Community Event Sponsorship Will Supercharge Your Business Reputation

In 2019, business spending on sports sponsorships alone is expected to reach £35bn globally. And there’s a reason why businesses in sectors ranging from the automotive, financial, and soft drink industries invest in sponsorships. Community event sponsorship is an effective marketing tool. While most businesses are too small to consider sponsoring a professional sports team, there are other events you […]

The Best Local SEO Tips to Boost Your Business

Tree cut to look like an arrow pointing upwards

Local businesses need locally-focused SEO to operate on a regional level. We know that SEO focuses on the ranking in searches, and this can be to your advantage if you operate your business in a smaller, local location.  By focusing your SEO efforts to local leads and customers, you have a better chance of monopolizing […]

5 Third Party Review Websites You Need to Keep an Eye On

Did you know that 91 per cent of people read online reviews? Not only that, but 84 per cent of people actually trust online reviews as much as they trust a recommendation from a friend. This means that no business can afford to ignore review sites. With increasing numbers of shoppers turning to them as sources of […]

How Many Great Reviews Does It Take to Undo the Damage of 1 Negative Review?

Did you know 90% of customers read reviews before visiting a business? This is one of the many reasons why there’s a correlation between positive reviews and increased sales. Every business strives to do well. A savvy business owner knows their customers are the lifeblood of their success. But even the most reputable brands receive a bad […]

7 Things People Get Wrong About Business Reputation Management

As a business, your online reputation should be your greatest asset. If you have a good reputation online, it will drive your leads and sales. But if you have a negative reputation, it could sink your business.  Need more convincing? Well, a survey showed that 90% of consumers read online reviews before visiting a business. And now everyone […]

How to Choose an Online Reputation Repair Company

The internet is a savage place where a person’s image can be ruined in a matter of hours. Whenever it catches the scent of something it doesn’t approve of, no matter whether it has the full story or not, the internet will attack. And if you’re a victim of a slander campaign like this, the consequences […]

Manychat

Communication Is Changing The way people communicate is changing in a big way. Just compare the way you communicate today with the way you did 10 or 15 years ago. If you’re like most people, you have shifted away from email and phone calls and toward SMS and messenger apps. Like everyone else, you probably […]

5 Ways Bad Reviews Can Be Good for Your Business

There are more than 1.5 billion websites present on the World Wide Web today. As a website owner, you may think the key to success is acquiring as many positive reviews as possible. While there is some truth to this, many website owners don’t know how beneficial negative reviews can be. They can actually help with your online […]

Fact vs Fiction: How to Spot (And Remove) Fake Google Reviews

Approximately 90 percent of consumers claim online reviews impact their buying decision. As a smart business owner, you want to ensure you have as many positive reviews as possible. Unfortunately, not all reviews are positive. The impact of fake Google reviews that are negative can be significant and cost your business quite a bit. As a result, it’s up […]

Look Over Here!: Creative Ways to Display Reviews and Testimonials

If you’re a great company with satisfied customers, look no further. When you’re a small business owner, you’re constantly trying to figure out ways to increase awareness and traffic on your website to drive sales in the right direction. Customer feedback is a great way to prove that you’re one of the top businesses in […]

Is Anyone There? Why It’s So Important to Respond to Online Reviews

Did you know that 86% of consumers read online reviews for local businesses? But what’s more interesting is that 89% of consumers read the business’s response to their reviews. That means that potential customers care more about what you have to say about an online review than the reviewer. If that’s not enough to convince you, read […]

Yelp vs Google – Where Should You Work on Building Up Your Reviews?

Did you know that up to 84 percent of people trust online reviews as much as friends? And if you think only a minority of customers read reviews – you’re be mistaken too! In fact, more than 9 in 10 people read online reviews either regularly or occasionally.  We also know that online reviews significantly improve SEO ranking on […]

What Is Review Management Software?: Everything You Need to Know

Did you know that a Nielsen Study revealed that four out of five Yelp users check Yelp reviews before making a local purchase? The study also said that 82% of the time people visit Yelp because they intend to make a purchase within one week.  And Yelp is only one of the places people post reviews online! Finding and tracking all […]

7 Clever Ways to Get Online Reviews and Boost Your Search Rankings

 Let’s face it. Filling out surveys is a chore. No one wants to admit it but they don’t want to spend their free time helping you figure out whether you did a good job. The best way to get online reviews is to find ways to make connections with customers that matter to them before […]

How to Get More Google Reviews Without “Bribing” Your Customers

Laptop and phone place on a picnic bench outside

Want to get more Google reviews? You know the legal risks of using customer incentives. Here are some smart strategies. Access to the internet has changed the way consumers shop. A whole world of new sellers and companies have opened themselves up to shoppers. And access to information on these companies has made consumers more eagle-eyed […]

Online Reputation Damage Control: How to Respond to Negative Reviews

Three tickboxs, one with a green smiley face next to it, one amber with a straight face and one with a red unhappy face.

Stop! Before you respond to those negative reviews about your business! Here’s what you should, and should NEVER do! Online reviews act as your most important aspect of customer service in this digital age. In fact, 84% of people trust online reviews over other avenues to learn about new products. To capitalise on this, you need to […]

How Landing Pages can drive success to your businesses website!

A landing Page is a great way in being able to add a new way of driving both prospects or existing customers to a webpage that both benefits your business and the consumers! Lead Pages are used for a single mission in order to transfer web traffic into qualified lead and loyal customers. The idea is […]

Why You Must Have A Mobile Friendly Sites for Your Business

Recent research has revealed that consumers spend 3.3 hours per day on their Smartphone’s. Therefore, it should come as no surprise, then, that 85% of Smartphone owners who were asked said that mobile is a central part of daily life. Yes, Smartphone’s are right up there with wallets and keys as items consumers cannot leave […]

7 Great Reasons to use Text Marketing

Businesses around the globe are using text message marketing now more than ever before.  With over 6 billion mobiles in use, you can’t afford to miss this mobile revolution. People these days are numb to most conventional advertising, but one form of connecting with customers still provides strong results. SMS (short messaging service) or texts […]

10 amazing Tips to keep Customers to visiting Your Website

Oak brow desk with a Imac, MacBook, iPad, Apple Keyboard and Mouse

It isn’t enough to get people to visit your website once, you have to get them to come back time and time again. Why is this important? For two really important reasons: First Impressions: If visitors, and therefore potential customers, are not returning to your website, then it can tell you that they are not […]

Four Strategies for How to Increase Your Good Reviews

Reviews are important for your business, but good reviews are vital. We take a look at some strategies for increasing the number of good reviews you receive. Given that nearly 85% of people trust product reviews as much as a recommendation from a friend, they’re vital if you want to get ahead. Getting your customers to leave […]

Simple and Effective Lead Generation Ideas to Help Grow Your Business

What more customers? Then you need to generate more leads. We take a look at some simple but effective lead generation ideas to help grow your business. Looking for new ways to market your business in 2019? It’s a new year and time to generate new ideas to grow your business. When choosing lead generation techniques, […]

How to Respond to Negative Reviews (And How Not To)

No matter how good your product or service, not every review will be positive. We take a look at how to respond to negative reviews – and how not to. Businesses have always relied on their reputation to promote and bolster their offerings. The history of trademark law stems directly from the need for businesses […]

Back to Basics: 8 Grassroots Marketing Strategies for Small Businesses

A green figure holding a sign up that says "Grass Root Marketing" in a crowd

As crucial as digital marketing is, grassroots marketing is still a great way to grow your business. These awesome tips will help you launch your next campaign. Many business owners feel as though “anyone” can be their client. But not everyone is the perfect client. Some will cost you a lot of time and money while […]

Rocking the Referrals: 6 Ways to Get More Customer Referrals for Your Business

referrals concept handwritten on blackboard

Marketing is great, but one of the best ways to gain customers for life is through existing customer referrals. Here’s how to boost referrals for your business. Many business owners want marketing to be as easy as posting a status update.  In the Digital Age, this is an understandable desire. We can instantly post, like, […]

Turning Monologs Into Dialogs: Why You Need to Respond to Your Online Business Reviews

Person typing on Laptop

Business reviews are a go-to for so many people who want to find out about small businesses today. Here’s why it’s so important that you reply to your reviews. Online reviews are essential to the success of your business. In fact, surveys show that online reviews impact 67.7 per centof all purchasing decisions. Clearly, it’s important […]

What’s the Secret to Growing a Small Business?

pink tinted open sign

Do you want to grow and expand your business but aren’t sure how to approach it? Here’s the secret to growing a small business so you can find success. Only one-third of small businesses will make it to the ten-year mark. Typically, this isn’t due to a poor product or even bad pricing. It has […]

Why Are Reviews Important For Small Businesses?

Person using chalk to tick the tick box that contains 5 stars with chalk

Here’s why you need to focus on encouraging your customers to leave reviews. Why are reviews important? Consider this: 186 million people use Yelp every month, and they write 150 million business reviews. As an entrepreneur, if you want to be successful then you must take control of your online review scores. You need to check […]

How to Encourage Customers to Write Reviews For Your Business

Person rating his experience with 4 stars on smartphone app screen

Customer reviews can be powerful marketing tools, but they don’t just happen by accident. You’ll need to learn how to encourage customers to write reviews to see the biggest benefits. Studies show that 88% of consumers trust online reviews as though they came from personal friends. Most people use reviews to make informed buying decisions. […]

How to Grow Your Customer Base in 10 Easy Steps

CUSTOMER BASE written with chalk on tarmac over colourful graph and rising arrow

3 out of 10 businesses still operate 10 years after they opened their doors. Whether you have an online business or a brick and mortar storefront, it’s possible for your small business to succeed with the right tools. But businesses have a lot on their plates. From creating a website to hiring the right people […]

How and Why You Should Create a Customer Avatar

customer avatar

Customer avatars can help your small business succeed. Read on to learn what customer avatars are and why you should create them. Call them a target audience, a buyer persona or a customer avatar. The fact of the matter is that one of the most important things you need to consider when you’re selling things […]

The Ultimate Guide to Getting Referrals for Your Small Business

referrals

Are you looking to get more referrals for your small business? If so, then read this guide on getting referrals for your small business. As the average small business is set to spend £50,000 this year on digital marketing, companies are spending a lot on outreach and referrals. If you’re not getting as many referrals […]

Top 5 Tips to Build Trust With Customers

building trust with customers

Building trust with customers is important, even if you never meet them. Read on to learn the top 7 tips to build trust with customers. Are you worried about your customer retention rates? Are you wondering how to build trust with an online customer base? Even though you’ll never meet your customers, learning how to […]

10 Things Your Small Business Needs to Do it’s First Year

Starting your own small business is one of the most exciting and rewarding things you can do. It’s also the most challenging endeavour you’ll embark on. According to the US Bureau of Labour, 75% of new businesses make it through their first year. But only 50% go on to make it past 5 years. Your first […]

Top 5 Stress Management Tips for Small Business Owners

stress management

Being a small business owner can be an incredibly stressful job. Read on to learn the top 5 stress management tips for small business owners. A study conducted back in late 2016 revealed that more than one-third of all small business owners in the UK lose the motivation required to run their business at least […]

Why The Customer Experience Matters For Your Small Business

We’ve all heard the phrase ‘the customer is always right’, but is this really true? And if so, how does it apply it to the world of ecommerce? Well, in an sea of Amazon star ratings, TripAdvisor hotel holiday snaps and instant Google and Facebook reviews, it seems that the customer experience is held in […]

6 List Building Mistakes That Every Small Business Must Avoid

When it comes to making money online, developing a targeted subscriber base of active and repeat customers is an essential ingredient in the recipe to success. Having a list in your marketing arsenal will instantly maximize your outreach, while making it easier to make money with less work involved. For example, with a mailing list […]

First you need to build the machine…

If you put Lewis Hamilton in the slowest car on the track, I’m sure he’d probably put in some pretty impressive performances… but he wouldn’t win very much. Leave Banksy on a wall-free island for a few weeks and he’d still be a genius, but there would be no murals to prove it. And if […]

Relationships are built not bought

Relationships are built not bought If you are looking to sell a product or service you need to start by finding someone who actually wants to buy what you are selling. I can’t think of any scenario where a business can thrive without those important people that we refer to as ‘customers’. Now there are […]

The sad story of the lonely database

The sad story of the lonely database It is true in any sort of campaign – be it military, sales, political or some great expedition to the edges of human achievement – that ‘preparation is everything’. You simply cannot be successful in any sort of sizeable, complex endeavour without first having a goal, working out […]

You need a process and a system

You need a process and a system A typical ‘starting out in business’ story goes something like this. Someone sets off to start-up on their own because they are good at what they do, because that is all that they know how to do, or because they have spotted the proverbial ‘gap in the market’ […]

Write ‘for’ your readers not ‘at’ them

Whether you consider yourself a writer or not, there really is no excuse for sending out a bad email – especially if you believe in the message you are trying to communicate. All it needs is a little thought. Consider what you would say if you were presented with the opportunity of an uninterrupted audience […]

The Components Of An Effective Email

As with anything in life which seems simple, second nature, or relatively straightforward when you see someone else do it well – writing a great sales email depends on understanding the process behind it. From a practical point of view it is important to first define the different components which make up its whole. The […]

How to Find out What Customers Are Saying About your Business

If you own a business, there is a good chance that you have spent many years, investing time, sweat and tears into building it, and have missed many family functions and events in order to make it a success. Building a business is hard work and you don’t want that hard work to be undone […]

Why your business needs to have a presence online – Part 2

online prescense

Here are some more reasons why having a website is worth far more than the small cost of setting it up and running it. If you would like to read reasons 1-3 see our previous blog – Part 1. 4) People use the Internet to find out more about businesses they already know about. Don’t […]

Why your business needs to have a presence online – Part 1

As a business owner, you will have witnessed first-hand how the Internet has had a huge impact on customers buying habits. In fact by now, unless your business is based in a cave in the outer reaches of Siberia you should have either set up a website or at the very least had somebody seriously […]

Increasing conversion rates and sales on your website…

There must be very few businesses in today’s multi-media world that do not have a website or some kind of online presence – but how many of them do you think are actually making money from it? I’m not talking purely about e-commerce or advertising revenues, but those whose websites are supposed to give their […]

Start with your PURPOSE then plan the road ahead

Here is a universal truth which can have very few exceptions throughout the annuals of human history. Whatever a person or a business’ ultimate purpose is will eventually become manifest… whether they are even aware of what that purpose is or not. The result is that those who reach their purpose will be satisfied, happy, […]

The little known secret of Follow-Up Marketing

We are all familiar with the ‘Bodge-it and Leg-it’ story of a firm of builders who arrive at someone’s home accompanied by the sound of prolonged intakes of breath and leave quoting a ghastly sum of money to fix the problem. This leads to a few days of making a lot of noise and an […]

Website Marketing Tips – Spread the word

marketing tips

Spread the word in Local directories There are numerous directory sites on the internet, each with hundreds of thousands of visitors. Some, like Yell.com, Scoot and Thompson Local have a free listing level and they get millions of visitors per month. It makes sense to get your business listed in these online directories, especially if there […]

Website Marketing Tips – What do you want?

Have you ever wondered why some local businesses seem to thrive and be incredibly successful at marketing themselves on the Internet while others can’t even manage to get one customer to their website? If so, you are not alone. A lot of businesses find website marketing very frustrating. There are literally thousands of different ways […]

Understand the Power of Email Marketing In Your Business

email marketing

Social Media sites like Twitter, Facebook and Pinterest are excellent ways to keep in touch and engage with your customers. However, because of their success many people claim that email marketing is dead and no longer relevant. Don’t listen to them, as nothing could be further away from the truth. Email marketing is alive and […]

A Beginners Guide To SEO

In a recent blog post, we spent some time thinking about Systems and Processes for your business that help you scale what you do without getting overwhelmed with new leads and customers… I thought I would take a small step back today and address one of the most common complaints I hear when working with […]