7 Important PPC Advertising Trends to Watch in 2022

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7 Important PPC Advertising Trends to Watch in 2022 The world of PPC advertising is constantly changing, so it is important to keep up with the latest trends. Here are 7 of 2022’s biggest PPC advertising trends. Here’s something that might surprise you. Facebook ads have only been around for 15 years. Rhianna and Beyoncé were two […]

How to Add Your Business on Google Maps


How to Add Your Business on Google Maps Would you like to know how to add your business on google maps? Read on to learn everything that you need to know on the subject. Did you know that 92% of searchers select businesses on the first page of local search results? If businesses want to be discovered, […]

The Top Benefits of Outsourcing Digital Marketing

outsourcing digital marketing

The Top Benefits of Outsourcing Digital Marketing Would you like to know about the top benefits of outsourcing digital marketing? Read on to learn everything that you need to know on the subject. Outbound leads cost 39% more than inbound leads. Unfortunately, many businesses don’t know how to start using the latest digital marketing strategies. Without a […]

6 Key Website Performance Metrics You Need to Be Tracking

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6 Key Website Performance Metrics You Need to Be Tracking There are always things you can do to improve your customer’s digital experience. We take a look at the key website performance metrics to help you track this. Marketing costs are on the rise in the UK, and they now make up for an average […]

5 Ways Your Google My Business Page Could Be Hurting You

google my business page

Millions of businesses have created Google My Business pages to capitalize on the world’s biggest search engine and draw closer to their target market. However, there is a majority of them that don’t use the feature correctly. For as helpful as your Google My Business page can be, it can be detrimental to your business […]

Make the Most of Your Budget: 7 Small Business Marketing Tips That Work

small business marketing tips

Being a small business owner, you know about the many challenges to running and promoting your business. Sometimes it feels like you’re just circulating the same ad campaigns and still not getting the influx of customers you need. Having a variety of marketing strategies that you can manage on a budget is key to growing […]

Social Proof Examples: Generate Authentic And Reliable Leads

social proof examples

Social proof is, easily, one of the most widespread factors in marketing, and has been since the dawn of the industry. This is the idea that, through various means, we can lead people to influence each other in various ways that suit our marketing. We do this by introducing voices. Recommendations from various corners that help to guide […]

7 Reasons Why Small Business Should Use Google Ads to Increase Sales

Benefits of google AdWords

Is your business taking full advantage of Google AdWords to increase your sales? Google is the largest search engine, serving 91% of all global searches. Google AdWords is used by shoppers more than any other search engine. And ads on that network led to 5 billion store visits over a three period. If you’ve never used pay per […]

5 Insider Tips on How to Become Successful with Facebook Ads

Advertising tips

Are you looking for ways to make the most of your Facebook ads? Why wouldn’t you be? These ads can help you get more web traffic, generate more leads, and yield higher sales conversions. With over 2.4 billion monthly active users, it’s easy to see why Facebook is a prime advertising platform. The key to conquering your Facebook […]

A Guide to Creating a Successful Blog for Your Business

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The business case for blogging is rock-solid. Blogs serve as trusted sources of information and go-to places for entertainment. Companies that blog are able to build lasting relationships with consumers and generate leads. They also get way more links to their website and reap SEO benefits from them. Taking all of this into account, a business […]

7 Ways to Use Technology to Improve Small Business Operations

Technology in business

In an ever-growing digital world, the time has come for your business to incorporate as much technology into it’s day to day as possible. Doing so can streamline (or even rid your staff of) tedious daily activities. But more importantly, it can help you maximize your business model. Each department of your business can thrive […]

Why CRMS Is So Important In 2020


Along with a new decade comes a call to innovate and modernise your business. Cue, CRMS (Customer Relationship Management Software). This provides companies with the power to refine their customer care strategies and retain more consumers than ever before. In 2019, SuperOffice surveyed the usage of CRM software and found that worldwide, businesses had spent […]