Building an Email Marketing List From Scratch: A How-to Guide

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Building an Email Marketing List From Scratch: A How-to Guide Email marketing is one of the most important strategies in marketing. Click here to read our how-to guide on building an email marketing list from scratch. Email marketing has a $42 ROI. You’ll struggle to generate results from your email marketing strategy without an email marketing list, […]

A Business Owner’s Guide to Launching a Digital Marketing Campaign

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A Business Owner’s Guide to Launching a Digital Marketing Campaign If you want to take your business to the next step, you need digital marketing. Check out our how-to guide on launching a successful digital marketing campaign. About 65% of marketers struggle to generate website traffic and quality leads. Meanwhile, 80% of the leads you do generate […]

6 SEO Trends to Keep in Mind for 2022

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6 SEO Trends to Keep in Mind for 2022 The world of SEO is constantly evolving, so it is important to keep up with the latest changes. Here are 6 SEO trends to keep an eye on in 2022. The internet really is a worldwide phenomenon; over 192 million new people started using the internet just last […]

Why Is CRM Important?

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Why Is CRM Important? If you run a business, then you have probably heard of CRM. But why is CRM important? Click here to learn more about customer relationship management. If you run a business, then you know that customer relationships are key to your success. But how do you keep those relationships organised? That’s […]

7 Important PPC Advertising Trends to Watch in 2022

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7 Important PPC Advertising Trends to Watch in 2022 The world of PPC advertising is constantly changing, so it is important to keep up with the latest trends. Here are 7 of 2022’s biggest PPC advertising trends. Here’s something that might surprise you. Facebook ads have only been around for 15 years. Rhianna and Beyoncé were two […]

How to Add Your Business on Google Maps

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How to Add Your Business on Google Maps Would you like to know how to add your business on google maps? Read on to learn everything that you need to know on the subject. Did you know that 92% of searchers select businesses on the first page of local search results? If businesses want to be discovered, […]

The Top Benefits of Outsourcing Digital Marketing

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The Top Benefits of Outsourcing Digital Marketing Would you like to know about the top benefits of outsourcing digital marketing? Read on to learn everything that you need to know on the subject. Outbound leads cost 39% more than inbound leads. Unfortunately, many businesses don’t know how to start using the latest digital marketing strategies. Without a […]

6 Key Website Performance Metrics You Need to Be Tracking

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6 Key Website Performance Metrics You Need to Be Tracking There are always things you can do to improve your customer’s digital experience. We take a look at the key website performance metrics to help you track this. Marketing costs are on the rise in the UK, and they now make up for an average […]

5 Ways Your Google My Business Page Could Be Hurting You

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Millions of businesses have created Google My Business pages to capitalize on the world’s biggest search engine and draw closer to their target market. However, there is a majority of them that don’t use the feature correctly. For as helpful as your Google My Business page can be, it can be detrimental to your business […]

Make the Most of Your Budget: 7 Small Business Marketing Tips That Work

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Being a small business owner, you know about the many challenges to running and promoting your business. Sometimes it feels like you’re just circulating the same ad campaigns and still not getting the influx of customers you need. Having a variety of marketing strategies that you can manage on a budget is key to growing […]

Social Proof Examples: Generate Authentic And Reliable Leads

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Social proof is, easily, one of the most widespread factors in marketing, and has been since the dawn of the industry. This is the idea that, through various means, we can lead people to influence each other in various ways that suit our marketing. We do this by introducing voices. Recommendations from various corners that help to guide […]

7 Reasons Why Small Business Should Use Google Ads to Increase Sales

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Is your business taking full advantage of Google AdWords to increase your sales? Google is the largest search engine, serving 91% of all global searches. Google AdWords is used by shoppers more than any other search engine. And ads on that network led to 5 billion store visits over a three period. If you’ve never used pay per […]