You are about to discover the secrets of fast business success with Google AdWords.
Google AdWords is an incredible opportunity for rapid growth and profits online and is an advertising platform unlike anything ever created in the history of marketing.
If you are ready to learn about generating leads online and growing the bottom line of your business, let this be your guide. It is going to help your business to dominate your niche on the Internet and make huge online profits.
Marketing to your target audience has never been easier. There is a world of opportunity right in your own community that is just waiting for you to tap into it, and this article is going to show you how.
When it comes to marketing, it is important that everything you do gets real, measurable results. These tips and strategies revealed in this article are a fantastic way for any business to see solid, measurable growth in their results.
The Foundation of Google AdWords
You have lots of different options for advertising your business. For example there are the traditional methods that include television commercials, radio spots, newspapers ads, industry directories, billboards and many more. Businesses have used these means of advertising for years.
However, they are flawed and here is the reason why; these methods of advertising are all “interruption based advertising” meaning that you are trying to “interrupt” as many people as possible with your message and hopefully you find a few that are interested.
As well as being hugely expensive, these methods of attracting the attention of potential clients are antiquated and much less effective when compared to Google AdWords.
You will never find a higher quality lead than someone that is in your local area and does a Google search for the types of products or services you offer; finds your ad at the top of the page; clicks on it; and one minute later calls your office.
Anybody who is searching for a specific product or service on Google is actively trying to solve a particular problem or need. They are more than likely looking to make a buying decision THAT WEEK. They are searching on Google because they have a problem that needs to get resolved right now and are much further along in the buying process then someone that you are trying to prospect with “Interruption Advertising.”
Anybody that has ever been involved in any type of sales or marketing knows that there is a HUGE difference between when someone is searching for you, finds you, and calls you… as opposed to you trying to prospect or “cold call” or “interrupt” people with your advertising.
There is simply no comparison in the quality of the lead, and in addition advertising on Google is 100% completely measurable so you will know EXACTLY what your return on investment is (unlike many other types of marketing like TV, print ads and Billboards).
Fortunately, you have an incredibly powerful tool at your disposal, which takes advantage of beautifully executed timing when delivering ads to people who are already searching for your type of business, delivering you transparent lead generation results while you can track exactly what your return on investment is.
This tool is called Google AdWords, and is effective for almost any type of business.
There are many small businesses that have built their online presence and grown their sales using Google AdWords as their primary means of advertising and it will work for your business too.
Generating Leads Online With Google AdWords
What you need to realize right up front is that Google makes its money through AdWords (it’s their only paid advertising platform). They do not make their money through organic search engine results. So Google WANTS you to advertise and they want you to get good results so that you keep spending more and more money on advertising year after year after year.
A lot of businesses we speak to have this misconception that no one clicks on the ads that appear at the top of search results. This couldn't be further from the truth. It's true that some people click on the organically generated result. However most people are familiar with other types of ads and have no issues even knowing those first three results at the top of the page are ads because it the links are so targeted and just what the customer is looking for.
Furthermore, you only need a small percentage of people to click on your ad to have more leads than you can handle. If you believe that no one clicks on ads and are unwilling to make the investment in a strong AdWords campaign, you're cutting yourself off from a huge source of solid lead generation.
Adwords vs. SEO and Other Online Marketing Strategies
Search engine optimization, or SEO, is a longer-term advertising strategy. It takes a lot of time, money, and effort to organically rank high in search results on Google for any valuable keyword.
Let’s say you're a dentist for example, and you've just moved to a new city or town and are looking to get established. I've got news for you; you're probably not going to rank high on search results through SEO.
Why is that? Because every other dentist in your town or city that is practicing in the same area as you is doing the exact same thing.
Chances are those other dentists that are already established have been running a strong SEO campaign for years. You're simply not going to out rank that very quickly. To give your marketing a boost you need to use a combination of Google Adwords and complement it with SEO.
This is true for any type of business and there are numerous examples of businesses that spent thousands per month on ill-advised SEO campaigns for over a year and still did not rank in the top two-three results on page 1 of Google for their desired keyword (And if you are not in the top results on page 1 then you do not get organic leads at all).
If these companies had used some of their marketing budget and invested it into Google Adwords at the start, they would have received new leads and new clients, which means they would barely have come out of pocket because they could have turned a profit in the first month and then just reinvested those profits.
Google Adwords gives your business the opportunity to instantly be at the top of the search results for hundreds of different keyword variations (Not just a couple of keywords like with SEO)… And have new leads and new clients coming in your door right away.
There is another reason why using Google AdWords is more preferable than any other form of advertising media. When you think back to what we said earlier about TV, radio, newspapers or billboards, it is important to remember just how expensive those formats are. You can spend thousands and still not know how well your ad is working for a very long time. And most of the time you are locked into a long-term contract for those services.
With AdWords, you can run a simple test campaign for about a week, spend only a few hundred dollars, and see instant results. When that one week test is done, you'll have a ton of data telling you what keywords worked, how many clicks you got, how many leads came in, and how many new signed clients you have retained for the money spent. It makes much better business sense.
From there you can refine your AdWords campaign even further by continuing to split-test ads and deciding how much you want to expand your campaign. For example if you spend $1,000 and you make back $5,000… Well then the next month you may very well want to spend $5,000 and make back $25,000. It’s simple math really.
If you want to see serious results that are reliable and measurable, you have got to be on AdWords.
Why AdWords Dominates Local Advertising
Google LOVES local businesses and they give you a huge advantage when advertising on their platform. First, Google lets you integrate your Google Plus Local account with your AdWords account. This means when people from your local area are searching, your ad will be much bigger than other ads with your phone number and address right there in the ad!
It may be a cliché but in the world of marketing, size really does matter. If the ad is bigger, people are going to see it first; if the ad is well formatted they're going to read the details. And if the ad has lots of relevant information, you know what they're going to probably do next? They're going to click on it!
Because you're local, your location information is going to appear in the ad (when you integrate your Google plus local account). You're going to see a much bigger increase in leads contacting you and making appointments for your services because they know you are a local business.
So just by taking the time to properly integrate your Google Plus Local account, you're going to see an increase in business!
Another very important factor to the success of your campaign is split testing multiple ads to find the ones that get you the highest click through rate (CTR). Most businesses that try to do Google Adwords on their own, without using online marketing experts like us, fail because they don't have a good high converting landing page and/or they have not split tested multiple ads to increase their click through rate.
Google will actually reward you for having a rock solid AdWords campaign that is getting lots of go clicks! If your ad is generating a lot of clicks that are generating leads, they are going to give you a
cheaper cost-per-click, rewarding you for having great ads that are getting lots of clicks. This confirms to Google that you are relevant.
The more clicks your ad gets, the cheaper you get each click for. So with Google actually making it easier for people to click on your ad, they're actually helping you generate more business, and saving you money on your clicks.
Strategies to Improve Your AdWords Conversions
If you're on board and are ready to give your AdWords campaign the attention and care it deserves, there are a few things that you should be aware of that will give you the marketing edge.
First thing’s first: when someone clicks on your ad, what page on your website are you going to drop them on?
You might be thinking that you've spent a ton of money on a slick looking, informative website that’s the perfect place to send your traffic and draw in clients. It seems like a reasonable idea, but it's actually wrong. Believe it or not, you're far more likely to lose clients if you're routing all of your ad traffic to your main website!
You must send AdWords traffic to a specific landing page. Yes, you need to have one of those single pages, simple, easy to read landing pages that invite the prospect to take action now.
These landing pages get the person that clicked on your ad involved right away and contacting you before they get distracted. If your traffic is being routed to your main website, you run a constant risk of that visitor getting distracted by all the different sections on your site and never taking action. They did not pick up the phone. They did not fill out a contact form. You just lost a potential client.
High-converting landing pages are specifically designed using a proven template to get your prospects to do one thing… Pick up the phone and call you or buy from you!
To get the most from you Google Adwords campaign, you must:
1) Split test your ads. Sure, you might be getting some clicks, you might be seeing some incoming business, but that doesn't mean you couldn't be doing better!
2) Utilize a high-converting landing page. Your slick, expensive looking main website is not enough to draw in new clients to your practice. A landing page is essential for getting those people looking to retain your services to pick up the phone and actually schedule an appointment or buy a specific item or service from you.
3) Setup your AdWords campaign correctly. This can have a huge impact on your results. Proper campaign setup is essential to the success of your campaign.
Google is your company’s best friend. The AdWords platform and the infinite amount of potential it provides are there to help you. Google, for very good reason, has become the largest Internet search engine in the world. It offers access to an unprecedented amount of information, but it also has become the number one way for small businesses to market themselves.
Google Adwords is only going to get bigger and better at what they do by implementing new advancements to AdWords. In this day and age, if your business is not on Google, you are being left behind.
We are here to help your business to take advantage of this very powerful marketing tool. Using our knowledge and expertise we can help your business get more leads and sales in a very short space of time. Why not contact us today to discover how we can transform your company profits and drive highly targeted customers to your website who will be eager to use your services.
Latest posts by Ashley Marshall (see all)
- 10 Things Your Small Business Needs to Do it's First Year - 28th September 2018
- Your Ultimate Guide to Grow a Small Business - 16th July 2018
- Why The Customer Experience Matters For Your Small Business - 24th April 2018