Facebook Ads 101: Your Complete Guide

Facebook users access their app at least eight times per day on average, of the 1.49 billion Facebook users, 26% that clicked on ad reported making a purchase.

That's an incredible amount of untapped market that all businesses should be attempting to make their stake in.

Unfortunately, it means that businesses will be swimming in a large sea of other businesses attempting to make the same impact, oftentimes, within the same industry or to the same target market.

Are you feeling a little clueless about how to successfully navigate the sea of Facebook ads? Don't worry, we've got your back, keep reading to get your finger on the pulse of Facebook ads and how to make them work for your business.

All About Facebook

Facebook currently still dominates the world of social media.

If a business wants to be seen, then inevitably, Facebook is the place to be.

Not only does Facebook provide a platform for you to focus your brand awareness campaign, but it also serves as an online place where you can get people to interact and engage with your brand on a more personal level.

Facebook is the right place for you to look into growing an engaged community around your brand, which in turn, means that you'll have an opportunity to convert more leads.

Lead conversion is where Facebook ads come in.

All About Facebook Ads: The Lowdown

We've all scrolled through Facebook and seen the ads that seem to pop up in our timeline. These can sometimes almost be creepily accurate as to things we've recently searched, or might potentially be interested in based on our demographic.

Facebook Ads opens up a whole new realm of targeting for your business.

With Facebook Ads, you can target an audience based on:

  • Demographics
  • Interests
  • Location
  • Behaviors

If you've done your research into your ideal target market, then tapping into these targeting options can be successful if done right.

Perhaps you're a wedding photographer, you'll be able to target people within your geographical location that have recently changed their relationship status to engaged. Further to that, you can target couples that have been together for a certain amount of time.

You can even go so far as to target your ads at people using certain devices, or accessing the app from a desktop version.

So, what type of ads should you be looking at doing?

The Types of Facebook Ads

If you've done some exploring, you will have noticed that there are different types of ads with different objectives that you can choose from.

You can choose to have your ad boost a certain post, direct clicks to your website, boost page awareness or increase engagement.

So before you decide on the type of advertisement you want to create, you need to decide on the results that you want to achieve.

Are you looking at directing more traffic to your website?

Are you wanting people to see a specific product or promotion?

Or perhaps you're after simply growing your followers?

Depending on what you want to achieve, be careful with your selection of the goal of your Facebook ad.

The First Step In Creating a Successful Facebook Ad Campaign

As mentioned above, you're going to want to have a clear Facebook Ad strategy laid out. But, this is not enough.

Before you start, you need to have a clear understanding of your target audience.

Ask yourself the following questions as a starting point:

  1. Who is my business targeting?
  2. What type of content would they warm towards?
  3. Are they a specific age group? Would they have specific hobbies? Would they be interested in certain things?

The thing about targeting Facebook ads is that you can be clever with the way you aim your campaign at your audience. Think about it like this, if you were a company that sold water bottles, your target audience could be anybody from dancers, to sportsmen, to construction workers and more.

Knowing this could help you outline your targeting strategy to markets that you may not have even tapped into yet.

So without further ado, let's get into the type of Facebook ads there are.

The Different Types Of Facebook Ads

When you start the process of creating Facebook Ads, you will notice that there are various types available to you. So what are they, and what are they best for?

Video Ads

Video marketing has been a topic of marketing discussion for a while now, 83% of video marketers say video helps them with lead generation.

Video is a great way to give a quick, visual overview of the product you're advertising or even your business as a whole.

Carousel Ads

True to its name, carousel ads are a great way to create a single campaign out of a set of 10 images or videos.

This option is great for showing numerous products or services within one campaign.

Photo Ads 

This is the best option if you have existing content on your page that you would like to repurpose.

If you can cleverly construct the wording that goes alongside an image, then your marketing can strategically do its job through this type of Facebook ad.

Slideshow Ads

This option is great if you have content ready and waiting that you haven't yet used to its full potential.

You have the option to create a slideshow video out of images on your Facebook page, thus using the power of video without the massive expense of having to produce a marketing video from scratch.

The World Of Facebook Ads

When it comes to Facebook ads, much of what you attempt might be trial and error. Try to be realistic with your marketing goals and what you want to achieve with your Facebook ad campaign.

If a campaign concept hasn't produced the results you were looking for, then there's either an issue with your targeting or with your content. Change one and test the waters again. Be sure to make note of the results you receive at the end of each campaign, so that you know which changes have worked once you've made them.

Thinking about other social media channels? Why not read our useful guide for YouTube?

Sign up for our Newsletter

Click edit button to change this text. Lorem ipsum dolor sit amet, consectetur adipiscing elit