What good is content if you can't get them to click through to start reading it? Capture more attention by learning how to write a headline here!
Did you know that about 59% of people use the internet around the world? With such a high volume of internet traffic, you can imagine how companies and businesses vie for people's attention.
The competitiveness of ranking high in web browser searches and on social media is through the roof. That is because everyone is employing the same methods to beat each other out and obtain loyal clients.
One of the best ways to do this is with expertly written SEO blog posts. Specifically, you want to know how to write a headline that garners attention and causes people to click and read more.
Want to know how to write attention-grabbing headlines? If so, keep reading this informative article.
Know the Power of Headlines
The first thing you should know about writing brilliant headlines is the power they hold over your audience. Remember, these are the first few words people will read.
They help everyone decide if your blog post or article is worth clicking on to read more. While it is tempting to write an outrageous line to try and garner viewers, that can also lead to misinformation.
When people read articles with misleading headlines, it can cause fear over a subject, product, or service. Not only that, but word will also get out to their friends, family, and social media networks.
It is your job as the writer to generate great headlines that also contain factual information. That is why you must take the time to sit down and research your subject as thoroughly as possible. Knowing everything you can about the topic at hand will help you create catchy headlines that inform the public.
Start With Facts
Beginning with a fact about your subject will make people stop to read the rest of your post. When you do this, you generate credibility between you and your audience.
People will not only feel interested in the fact you share, but they will assume you know a great deal about the subject matter. It is even more effective if you link that fact to another website of merit.
When you do this, be sure to always link to sites run by government agencies, organizations, or educational systems. If you hyperlink to someone else's blog, that doesn't show much in the way of credibility.
Your readers will wonder why they should trust this other blogger. Not only that, but they might shift their views over to your competition's page.
Along with this, the hyperlink is also a different colour. Breaking up the pattern of black typing is more likely to grab someone's attention. They will see that link and wonder what you have to say.
Use Numbers
People attract to visual stimuli. That doesn't just mean pictures or colors, but numbers as well. Instead of having a headline composed of words, throw a statistic containing a number or percentage.
What is even better is if that statistic is hard to believe. People will wonder why the number is so high or so low. From there, they will click on your post to find out the rest of the info.
Ask Questions
You can also start your headline out by asking a question. The catch here is it cannot be a generic question.
Asking something that everyone knows the answer to is counterproductive. Instead, you want a question that people cannot let go of. That method works even better if you add a number, percentage, or statistic to the question.
Do Not Write Clickbait
One of the most frustrating things is to click on a headline and find out the article has nothing to do with that subject. People want to read about the topic promised from the beginning.
So, ensure that your material connects with your headline. Do not veer off and talk about something entirely different.
You also want to make sure your headline isn't clickbait, which is often an outrageous story that turns out to be false or untrue. That is how you lose readers, followers, and customers.
Give Advice
Most people's headlines are persuasive. After all, you want to persuade people to click on more with facts, numbers, and questions. However, you can also do that by offering advice via your headline.
Try posing a topic with a generic way to solve the problem. Be sure not to give anything away too much.
Make the solution simple. That way, your readers will want to dive deeper into your article and see how you solve a situation or issue.
Help Don't Tell
Don't just throw in facts to make attention-grabbing headlines. Those links, numbers, and questions should let the reader know that you want to help them.
If you list a fact with no promise for advice or aid, people won't understand why they should care. However, if you structure that info in a way that helps the reader, you might get more clicks.
Make Lists
One of the best copywriting tips is to write lists of ideas before you commit. So, when it comes to headlines, you want to grab a pen and paper and write down everything you can think of that has to do with your topic.
From there, you should begin brainstorming ideas. The more you write, the better the headline. You will start with shaky phrases. However, as you go on, you will notice that you create more solid-sounding sentences.
Think About a Blog Service
Maybe you aren't SEO savvy. Or you don't have time to create headlines and blog posts. If not, that's why businesses like us here at Jump Works exist. You can hire a blog writing service so a professional writer can whip up a blog post for you.
These writers know about SEO and what headline formula to use for your post. All you have to do is put in your order with your specific requests and let the professionals handle the rest.
Hire a Service to Write a Headline and Posts
As you can tell, there are several ways to write a headline that will grab people's attention. Remember, a headliner serves to grasp the reader and pull them in.
Using things like statistics and facts can do wonders for receiving more clicks. On top of that, you can offer a problem to a solution or ask a question.
Are you still unsure about writing headlines and blog posts? If so, Jump Works is here to help. We offer premium content that will make your blog stand out among all the others.
If you want to know more, please feel free to schedule a call with us today. We are more than happy to answer your questions and concerns.
