Nowadays, having an online presence for your business should be a top priority. 82% of adults in the U.S. use online reviews before making a purchase. And for Yelp, this translates into 73 million mobile web users and 26 million mobile app users.
You may be a new business owner who doesn’t know how to harness the power of Yelp and maybe Googling “how to delete Yelp account.” But you must hang in there!
The best way to learn is to see where other business owners have gone wrong, so you don't make the same mistakes. Read on to discover seven yelp help tips to help your business grow.
1. Not Claiming Your Business Page
Claiming a business on Yelp is the key to increasing your revenue. First, add photos, a detailed description, and up-to-date information about your business. Having a Yelp listing is essential as Yelp converts potential customers to existing ones and grows your business.
Another reason to claim your business page is that it can boost your SEO. By providing thorough and specific descriptions or keywords, you can land in the top results for specific searches. You’ll also be able to access Yelp Metrics and Yelp Deals.
The former provides valuable analytics about how Yelp users interact with your page. Yelp Deals, on the other hand, are prepaid vouchers that customers can buy at discounted rates, which is a great way to create a buzz around your business.
2. Using Categories Incorrectly
Yelp lets you list your business in three categories maximum. This is great for consumers as they will understand what you offer and for businesses who provide multiple services.
For example, if you’re a bar and rent out a space for parties, then select ‘Venue & Event Spaces’ as a category. Doing this means customers don’t have to trawl through your website, and it shows you’re transparent.
3. Assuming Your Business Isn't Relevant
Despite popular belief, Yelp isn’t just for restaurants and bars.
Restaurants are the most viewed business at 19%, but Home and Local Services and Shopping come tied second with 17%. Even if your business falls into the less viewed categories, you can still leverage your views and statistics to improve your business.
4. Not Listing Business Hours
It sounds simple, but it’s easy to overlook adjusting your hours. For example, if you are closed for the holidays mark your business as temporarily closed and when you’re re-opening.
Or if your business is open longer during the holiday, let customers know they can shop with you. Think of it this way: if a customer shows up to to your business because Yelp says it’s open but it’s closed, they’ll less likely to return.
5. Ignoring Your Competitors
Yelp puts everyone's business all on the table so it's wise to use it to understand what your competitors are or aren't doing better than you.
After a little research, you'll learn your competition's strengths and weaknesses so you understand where to improve or why their customers are looking for a new place to eat. This is a great marketing tool and you should use it to your advantage.
6. Not Responding to Reviews
It's essential that you use Yelp for business reviews.
Positive or negative reviews give you the opportunity to listen to valuable feedback. It’s important to know what customers are saying about your business online and offline so your business upholds its dignity. Responding to reviews shows customers you offer great customer service but you’re also passionate about your industry.
You should respond within 48 hours because a delayed response shows a lack of attentiveness which is never positive in the customer’s eyes. Research featured in the Harvard Business Review showed improvements in customer ratings have a direct correlation with responses. And negative reviews subside whenever business management respond to critical comments.
You must realize those review responses are seen by the reviewer, the business owner, and all Yelp users who visit your page. It’s great if you can resolve and issue with a reviewer and they change their original post but as an owner, it is how you respond which impacts potential customers.
7. Not Filling in ‘From the Business Section'
Yelp has a ‘From the business section’ where you can describe what your business is in great detail.
The ‘Specialities’ space lets you list the services you offer and how you stand out from the competition. For example, if your spa offers hydromassages or your bar throws a Bar and Beauty night where you serve martinis and manicures, let your customers stay in the loop.
Yelp Help is Essential for Every Business
Seeking Yelp Help boosts your revenue if you use it wisely. All businesses must have an online presence if you want to stay relevant to your industry and city, so making a Yelp profile is a necessity.
Like social media, Yelp encourages businesses to be transparent with their customers and keep them updated in real-time. Yelp is a valuable marketing tool as you can see what your competitors are doing and whether certain tactics are working for them.
Another crucial reason to use Yelp is to absorb customers’ feedback, good or bad, to solidify your brand identity and show you are a trustworthy business.
Did you find this article useful? Check us out for more details on how to stay on top of customer reviews so you can provide the best customer service.