Google’s New Experience Algorithm Update
Are you interested in learning about Google's new experiences algorithm update? Here's everything you need to know about the latest update.
In September 2022, Google released its second core algorithm update on the platform . But if you're confused by the several new updates, you're not the only one.
Thankfully, this article will break down the recent updates on Google so you can understand how they will affect your CRM system and if there's been an SEO update.
After reading this, you'll know everything you need about the new experience algorithm on Google and how to make the most of it.
Ready? Let's get started!
Understanding Core Web Vitals
Before you can learn about the new experience algorithm, it's essential that you take the time to understand what core web vitals are and how they influence any Google update like the new experience algorithm.
Core web vitals are the parts of a website that Google pays attention to the most; these are the features that will get you noticed online. The core web vitals are made up of these three factors:
- First input delay
- Cumulative layout shift
- Largest contentful paint
The overall page experience of any website is created through the mobile function, safe browsing, HTTPS, and other elements.
Without solid core web vitals, it will be hard for your online presence to grow on Google.
How Are Google Algorithms Affected?
Google algorithms will pull the core web vitals from the internet and rank your website in a list on the internet. Ideally, you want your business to sit at the number one spot when you want to grow your company.
You need to have the right core web vitals and SEO practices to get to the number one spot. But, many updates to the new experience algorithm will go unnoticed unless you have the skills to spot them.
But it's essential to keep up-to-date with the updates so you know where to improve and increase your SEO visibility.
Recent New Experience Algorithm Updates
To keep it simple, there are three significant updates that you need to know about this year. Firstly, in September 2022, there was a product reviews update and the core algorithm update.
The easiest way to determine if these updates are relevant to your business is if you rely on reviews or not for your brand. If so, you'll need to look at the product review update in a little more detail.
Even if your website only features product reviews, it's still worthwhile updating the system requirements.
The main update to pay attention to is the core update which affects all areas of the Google algorithm. This update has not impacted as much as other updates, so it shouldn't change your overall website function.
Helpful Content Update
The helpful content update is the other significant change for the new experience algorithm on Google. This feature on the search engine functions by identifying your website and determining if the information is valuable or not.
This way, Google can redirect users to the right website for their needs and searches. You want to be helpful to Google to get more people to your website and increase engagement on your social media.
Therefore, this update is essential for businesses looking to connect with new users and increase brand awareness. The main thing to consider when making your content helpful is focused articles.
How to Make Your Content Helpful
Writing blog posts is a great way to educate your readers about your brand and give them valuable information. But, you need to write for a specific niche if you want to have success with the helpful content update.
Therefore, if you've already started a blog or planning to create one this year, you need to nail down your target audience. Then, you have to ensure that the content targets their interests and lifestyles.
Increase Time on Page
You want to attract users willing to spend time browsing your website. The first step is providing useful information via articles, but then you must navigate them to your services or contact page.
Crafting good content is a great way to grab the attention of your reader and convince them to keep scrolling. You can also try posting videos on social media and directing traffic to your website.
Personalise and Earn Authority With Content
Ranking high on Google's helpful content algorithm is about becoming an expert in your niche. You want to show the search engine that you have authority in the topic you're writing about or the service you're selling.
One way to increase your authority with content is to personalise the articles with previous experience or tips. This is an excellent way to connect with your audience and build an online community.
Personalising other aspects of your brand, like your about page or review sections, is also an easy way to highlight your expertise in Google's algorithm.
So, remember to make the content personal and confident.
SEO and Google Updates
Improving your core web vitals will always be a good idea if you're trying to rank higher in the Google search engine. But you should also look for future updates to ensure you're on trend.
These recent updates will affect different businesses depending on their main marketing techniques and brand identity, but poor-quality content will only negatively affect your SEO.
And, it will lose you time when you could focus on other areas of your business.
So, focus on publishing great content that keeps readers scrolling and investing in your brand. Then, you'll gain authority on Google regardless of the new experiences updates.
Make Changes to Your Website for Google Updates
When a new experience algorithm update is released, it can be easy to feel a sense of panic when you see the various features being added or deleted.
The best way to prepare for Google updates is to have a strong website.
Our team is here to help you build a website that attracts your target audience and looks great for scrolling across multiple devices. We can support you with website building and other marketing tools.
Reach out to schedule a call, and let's discuss how these recent Google updates will influence your ranking on Google.