Ask any business owner what they need and the answer is usually “more customers”. The secret to bringing in more customers is raising awareness about your brand.
In order to raise awareness about your brand, you need to know how to make your website popular. The popularity of your website depends on a few main factors such as design, content, and marketing. Unfortunately, there are many websites that lack the most basic elements that are affecting their brand.
In fact, according to research, 70% of small business websites have no “call to action” anywhere on their website! Without this, there is no urge for the customer to take any action.
So the problem is, how can you get more free traffic to your website, so you can have more customers and more sales?
Thankfully, we did that research for you. Keep on reading to learn how to make your website popular, and bring in the cash to show it!
1. Link To Social Media
Since an approximate 3.48 billion people use social media, it is a no-brainer that using a social media platform is one of the best free marketing tools around. If you link your website correctly, you do not have to pay a dime in advertising.
Since everyone and their grandma uses some form of social media these days, all you have to do is discover which social media platform your ideal customer is using, and get busy posting! Specific generations are drawn to specific platforms, so do your research and locate your ideal customer through the right platform.
When you create content such as blogs on your website, use social media platforms such as Facebook, Instagram, and Twitter to get the word out. If you are targeting the right audience, chances are they will love it, share it, and your awareness will ten-fold.
2. Get Active
It is one thing to have a website that says that you are an industry leader, but it is another to get active within the community and show it. Get busy on social media looking for related posts in your niche, then start commenting, giving advice and showing your expertise in your industry.
Other ways to get active are discovering related Facebook groups, forums, and online groups where you can engage in conversations and give advice. Be careful not to overpromote yourself and attach links when you are not asked to do so, this is known as spammy and could get you removed from the group.
3. Check Your On-Page SEO
If you have no idea what search engine optimization (SEO) is, it is vital for the sake of your website that you begin to learn.
There is a popular saying that goes “The best place to hide a dead body is page 2 on Google search results”. Meaning, if you have poor rankings and you are on page 2 of Google, no one will find your website.
There are many little changes that you can make to your SEO that will make a world of a difference such as:
- Doing some keyword research for your related keywords
- Re-vamping your content to include those keywords
- Changing your content to make it more readable
- Fixing your titles to the appropriate size with keywords
- Fixing your meta descriptions
- Correcting the slug, or URL of your site
All of these tactics will help Google to recognize your content, file it into the appropriate niche, and display it to your potential customers. With Google on your side, your website will gain popularity in no time.
4. Create Linking-Relationships
Creating a good back-linking relationship with a popular website is an awesome and free way to boost awareness. Google recognizes popular sites with lots of traffic, as they seem more credible with more visitors. If those websites start to link to your page, you will now be associated with that website as credible, too.
In order to build a linking relationship, you need to reach out to well-known websites and offer to write content as a “guest post”, in exchange for a link back to your website. This way, they gain more well-written content, and you now have more traffic.
5. Include Long-Tail Keywords
A major mistake most website owners make when using keywords is they are convinced that it must be no more than one or two words. The problem with these short keywords is that they have been used so much that the difficulty rating is very high, and it will not drive traffic to your website.
Instead, look for long-tail keywords such as a full phrase that someone would have used when researching for information. There are many long-tailed keywords that have a high volume search, but with a low difficulty ranking, use those and watch your traffic grow.
6. Work on Inward Linking
We all know that backlinks are gold for your website traffic, but remember that your inward linking is important too. As you write your content, pay close attention to which articles you can link to within your website.
This will increase the length of time that your visitors spend on your site, and decrease your bounce rates, both of which Google will reward.
7. Do Giveaways
Everyone loves to win free swag, and if it involves little action on their behalf, they are more eager to do what it takes.
Create a contest or free giveaway in exchange for your viewers to like, share, and comment on your social media posts. In addition, get them to apply for the free giveaway via your website, and either shares a blog post or give you their email in exchange.
This will skyrocket your awareness and help to gain traffic to your website.
Learn More About How to Make Your Website Popular
Now you know how to make your website popular, you know how to bring in more traffic, and you know how to spread awareness on social media.
After this, there are many more essential components such as gaining great customer reviews about your brand.