How to Use Fluent CRM to Improve Customer Engagement
Fluent CRM works with your WordPress site to allow seamless customer engagement. Here's how you can improve user experience.
Customer relationship management. A company must maintain a good relationship with its customers if it hopes to survive as a business.
About 90% of people consider good customer service as a crucial factor in whether or not they will keep doing business with a company. Another 58% of people will take their business elsewhere if they receive bad customer service somewhere.
With that in mind, you need all of the tools at your disposal to maintain these customer relationships. Something like Fluent CRM could help you.
How will using Fluent CRM help your business? Why is it important to put effort into this part of your business?
This guide will answer those questions and more.
Scripting Emails
The first thing that this tool can do for you is it can help you script emails. By this, we mean that you can create a schedule for emails to get sent out automatically with this tool.
Do you want to thank a customer for their experience with you? Do you want to encourage a customer to take a feedback survey after a phone call? Do you want to send a customer a promotion that you are offering?
Fluent CRM can help you do all of this. You can schedule the date and time that you want to send an email along with the group of people that you want to see this email.
Now, instead of doing all of this research by hand and manually sending out emails to all of these people, you have a tool that can do that for you.
Fluent CRM also offers the opportunity to create targeted email sequences perfect for specific sections of your audience. Assign people to lists and apply different automated email sequences to different lists. Perfect for multiple targets, helping you achieve various customer-focused goals all at the same time.
Measure Email Marketing Success
Not only can this tool help you schedule emails, but it can also help you keep track of how these emails are doing. You can use this tool to help keep track of who has actually been opening the emails that you have been sending them.
Obviously, this is a big deal because if you figure out who is paying the most attention to your promotional emails, you can start to focus your future emails on that audience. Or, you can go another way with it.
Say you do not have the response rate that you were expecting from this email marketing campaign. On top of this, you may not be hitting the demographic that you were expecting to with this campaign.
Seeing these measured statistics can force you and your company to go back to the drawing board. It can give you an early warning that this is not working, and you have to do something to change that.
In this day and age, you need to use every tool at your disposal to know where you stand with your customers, especially considering that 89% of marketers use emails as the primary tool for generating leads.
Seamless Integration
FluentCRM connects automatically to more than thirty plugins and tools, supporting lead generation, e-commerce, LMS plugins and much more at no extra cost. Once connected to your tools, all of your contacts and data can be stored in one place – no need to load up extra tabs or even pay an add-on charge; it's all included.
Furthermore, FluentCRM lives entirely inside your WordPress dashboard, keeping the integration and connectively as organised and seamless as you'd want. Why clutter your desktop when everything can be found in one place?
This also means that your data is fully protected inside Fluent CRM and 100% GDPR compliant; all your and your customers' data is saved into (and managed inside) WordPress, so there's no need for it to move anywhere else.
Contact Information
One thing that you want to stay on top of as a business is your contact information. This is not only names but also their phone numbers, locations, what they are interested in, and any other notes you feel like you have to make that are unique to the client.
What this does is that it gives you an idea of exactly who they are and exactly what they want to do with your business. Well, Fluent CRM takes this a step further.
Not only will it provide all of that information for you, but it can also help you keep track of what your clients are doing with your products. This can be pending orders they have waiting, all of the past orders that they have made with your company, emails they have read from you, forms they have filled out for you, and more.
This tool makes every piece of information about your client that is related to your business available at the click of a button. With that in mind, you should never have a question about your client that goes unanswered again.
Lead Generation
Finally, Fluent CRM can help you keep track of lead generation. It does this by allowing you to organize leads into different segments and lists. What this does is it allows you to separate leads by what stage of the process they are on, and you can change it as you go.
For example, the first stage could be calling a lead. Then, if they answer and are semi-interested, you move them on to the next segment. Here, you may send a digital pamphlet to their email address.
After that, you can move them over to the next segment, where you might try to schedule a meeting with a salesman. Finally, there is the salesman who calls and sees they can close the deal from there.
Of course, if they say no at any point during this process, you can have a segment where you dispose of dead leads. This tool is great for keeping track of potential leads and what you still have to do to win them over.
Pricing
In addition to all of these features, Fluent CRM comes at a significantly cheaper price than its competitors, and considering it has all the features you could need for your automated marketing purposes, it's a very difficult option to pass on.
Start to Use Fluent CRM
These are just some of the main benefits that you will see if your company uses Fluent CRM. It will help you keep track of lead generation every step of the way, it can keep your contact information organized, you can schedule emails efficiently, and it can measure the success of your email marketing campaigns.
Are you ready to dive deeper into this? Schedule a call with us today to find out more about the Fluent CRM benefits.
