Are you looking to strengthen your customers' commitment to your brand? For a business, brand loyalty can be the difference between getting by and thriving, so it's your job to make sure that you're doing everything you can to make it work for you.
But how can you do that? Customers can be fickle, so how can you boost your customer loyalty without having all of the money that major businesses and corporations do?
We have a few tips that can help you out. Keep reading to learn some of our favourite ways to boost brand loyalty and keep your customers coming back for more.
1. Be Consistent
Consistency is key when it comes to earning and maintaining customer loyalty. But what does this mean?
While we'll talk more about the effective use of social media in the next section, this is a great time to talk about consistent social media use as it relates to consistency.
Have you ever noticed that major businesses have consistent aesthetics, photos, graphics, and colour schemes on their Instagram and Facebook pages? These things make for a well-put-together online image that's recognizable to customers.
It's also important to have a consistent brand voice. But what does that mean?
Your social channels will be full of captions and customer interactions. Having a strong brand voice means that your business becomes a character in and of itself.
Most successful brand voices are friendly, personable, but professional. Find one that matches your brand and make sure you stick to it!
It's also a good idea to include a consistent colour scheme. After all, when you think of red and yellow, what brand comes to mind? McDonald's, right? That's because their consistent colour scheme has made them recognizable without needing any other brand labelling.
2. Use Social Media Wisely
Speaking of social media, how are you using yours? If the answer is “not at all,” your first step is setting that up.
After you're done and you've established your brand voice and aesthetic, it's time to get to work connecting with your customers. Customers love to feel “seen” by the brands that they love. How can you make that happen?
The first way is by being responsive. If a customer comments on a photo or status, consider responding or “liking” it. This lets your customers know that you care about what they have to say.
You can also repost customer photos and videos on your page or story. Make sure you tag them!
3. Create a Loyalty Program
A loyalty program is a great idea for any small business looking to get ahead. Loyalty programs reward return customers. You can do this through an email list or through a special area on your website, or you can use a classic punch card.
Customers who remain loyal to you may get special discounts or promotional products. You need to provide something of value. If you do, your customers are sure to come back (and tell their friends about how awesome your business is).
4. Provide Good Service
This might seem obvious, but one of the best ways that you can encourage brand loyalty is by providing good service to your customers. After all, that's why they came to you in the first place.
Make sure that all of your employees are trained in expert customer service techniques. They should know how to be active listeners and engage with customers in a healthy and friendly way.
Your good service also applies to the product or service that you're selling. You want products and services that are consistently good so your customers know that they can come back anytime and still get what they're looking for.
Strong customer service and great products are the keys to customer retention.
5. Listen to Your Customers
Speaking of your customers, make sure that you're listening to them. One of the best ways to determine whether or not your tactics are working is by hearing what your customers have to say.
There are a few ways that you can do this.
The first is by asking directly. You can offer surveys or talk to them one-on-one about what they like or what they think could use improvement. In industries that are customer-focused, this friendly conversation is often natural.
You can also take a look at your online reviews. Having good reviews and high star values are a sure sign that your customers are content with your brand. If you discover that your stars are falling, look to see where the lowest ratings are.
Sometimes these ratings are uncalled for, but other times they can give you an idea of where you can improve.
6. Be Ready to Change Course
One of the most important things that you can do when it comes to promoting brand loyalty is allowing flexibility.
Successful businesses are flexible with their marketing tactics. They have to be. Sometimes things aren't as effective as we expect them to be, and that means that it's time to make a change.
Make sure that you're tracking customer retention and engagement. This helps you set actionable goals which are easy to track. Are you meeting your goals on time? Are you losing traction in one area?
This is a great way to help your business improve.
Increase Your Brand Loyalty Today
Your brand loyalty is everything if you want a thriving business. You care about your customers and you need them to keep your business afloat. Acquiring and maintaining customer loyalty is the key
With effective social media use, a consistent voice, awesome service, and attentiveness to customer needs and opinions, you'll reach ultimate customer loyalty in no time.
Are you looking to boost your business? We want to help! Come see what we're all about and schedule a call with us today.
