Making Sales: How to Improve Your Website Conversion Rates
Your website conversion rates are essential for your sales figures, and it's important to optimize this aspect of your website's performance.
The leading business experts will tell you that you need an online presence if you want to succeed as a business owner. That's because the business world is moving to a digital platform. More than half of all consumers prefer to shop online.
To stay relevant, you need to develop a website from which you can promote your products or services. However, simply having a website won't guarantee your success. In fact, it won't guarantee a single sale.
If you want your website conversion rates to flourish, you need to ensure your website is making a good impression. Just as importantly, you need to drive consumers to your site using various methods of digital marketing.
Not sure where to begin? Don't worry, that's what we're here for. Keep reading for a quick guide on how to get more sales leads and make more conversions.
Perfect the User Experience
First, let's talk about the user experience of your site. When consumers land on your site, what impression are you giving them?
Does your site load quickly? Is it easy to navigate? Is it intuitive?
If you answered no to any of these questions, your website conversion rates will suffer. The easier and more enjoyable your site is to use, the more leads you're going to generate. Conversely, if your site is slow and unintuitive, consumers will bounce off at an alarming rate.
We recommend working with a professional website developer to ensure it's user-friendly. It must also be optimized for mobile devices, as nearly 85% of visitors use smartphones.
Invest in Your Search Engine Visibility
Now, let's talk about how to improve your website conversion rates by increasing your website traffic. You can't generate leads on your website if consumers aren't being led there.
For increased website traffic, you need search engine visibility. You can improve your visibility on search engines, like Google, through organic search engine optimization and pay-per-click advertising.
SEO is the coding embedded in your website through keywords, pictures, videos, headers, titles, meta descriptions, links, and more. This coding is used by Google to find the most appropriate content based on a user's keyword search. The higher your SEO ranking is, the more visible you'll be to people searching for content related to your brand.
You can improve your SEO rankings by:
- Creating a blog for your website
- Implementing effective and trending keywords throughout your blog articles
- Using internal and external links
- Getting backlinks from other websites
- Writing meta description for each page
- Registering your site with Google My Business
- And more
Organic SEO rankings take a while to establish. It may take several months of consistent SEO work before your website ranks on the first page of Google.
Pay-per-click is a solution to this problem. You can pay Google to bring your website up at the top of certain search results.
You can choose which keywords and phrases you want to rank for. When people search for those things, your website will come up at the top of the results page in the “ad” section.
While the ad disclaimer will turn some people away, it will certainly result in more sales leads. You pay Google for each click your website receives based on the paid promotion.
Use Social Media to Increase Your Website Traffic
Increasing website traffic can also be accomplished through social media. Use your social media posts to link back to your site to relevant articles or products.
You can also use paid Facebook ads to target consumers outside of your organic reach. You can even dictate what demographics of people are exposed to your ads based on age, gender, location, interests, and other qualifying factors.
Furthermore, Facebook ads provide you with detailed analytics regarding ad performance. You can see how well your ad was received by your target audience based on engagement. Use this information to improve your marketing message and increase your sales leads.
Build Trust and Credibility Through Quality Content
One of the best ways to increase your website conversion rates is by connecting with consumers on a more meaningful level. The more they trust your brand, the more likely they'll be to invest in your products or services.
Use content creation to solidify the bridge between you and your target audience. Provide them with valuable insight, advice, tips, tutorials, information, and entertainment (relevant to your brand) to build trust and credibility.
Additionally, use internal links organically throughout this content guiding readers to your product or service pages. These links can also direct them to contact pages, about pages, and other important website copy.
Use Landing Pages
Landing pages are the beginning of any website conversion funnel. They can be actual pages users are led to via links or pop-up windows.
A landing page is made up of a few major components:
- An attention-grabbing headline
- A product or service promotion
- A sales pitch demonstrating the value of the product or service
- Social proof (reviews or testimonials)
- A reinforcement statement
- A CTA (call to action)
These are designed to grab the attention of the consumer and give them a sense of urgency. The CTA is often something like “buy now and get 40% off,” or “subscribe to our email to get your free eBook.”
Develop an Email Campaign
Finally, learn how to improve your website conversion rates through email marketing. Emails are a wonderful tool you can use to remind consumers of your products and services.
If you want your subscribers to continue opening your emails, they must contain something of value. Like your blog content, this can mean advice, tips, tutorials, etc. However, emails are also fantastic for offering subscribers exclusive deals on products and services.
You can build an email list by encouraging people to subscribe through your social media pages and website. This often requires some sort of incentive, like access to exclusive content, discounts, etc.
Ready to Start Improving Your Website Conversion Rates?
We understand that all of this information can feel a bit overwhelming. And that's okay. Though business owners often wear many hats, no one expects you to be an expert on digital marketing.
If you need help increasing your website conversion rates, we're here for you. Schedule an appointment with us today to talk about how we can help. And if you're looking for more free marketing guidance, feel free to browse through the rest of our blog.