PPC vs SEO: What’s the Difference and Which Should You Use?

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PPC vs SEO: What's the Difference and Which Should You Use?

When comparing PPC vs SEO, what's the difference, and which should you use? We explain the need-to-know answers in this guide.

Nearly 70% of all online experiences begin on search engines like Google. With search engine marketing, you can appear in front of consumers during a search. You can leverage their interest in your product or service to boost sales.

Search engine marketing includes a mix of different strategies, including PPC and SEO.

What is the difference between PPC vs SEO, exactly, and how can you use both to benefit your business? What are the benefits of PPC and the benefits of SEO? Keep reading to find out!

After reading this guide, you can start strategising and reaching customers online. You can generate brand awareness, website traffic, leads, and sales with ease. Your ROI could rise as a result.

Set your business up for lasting growth and success. Discover the difference between PPC and SEO with this helpful guide today!

What is PPC?

Before comparing PPC vs SEO, let's look at each strategy separately. What is PPC, exactly?

PPC stands for pay-per-click. PPC advertising allows businesses to create text and visual ads that appear online. These ads can appear on search engines, other websites, and social media platforms.

Each time someone clicks on one of your ads, you'll pay for that click. The cost-per-click can vary based on your keywords and competitors.

Once they click on the ad, the consumer will reach a landing page on your website.

Then, you have the chance to convert that visitor into a lead or sale. You can use precise messaging to encourage them to convert.

You can also create eye-catching, branded display ads to generate brand awareness. Each time someone sees your ad online, they'll become more aware of your business. Repeat exposure can lead to brand recognition.

When that consumer needs your product or service in the future, they'll recall seeing your PPC ad. They might decide to visit your website directly as a result.

You can create PPC ads in different formats, including HTML-5, animated, video, or text ads.

The Benefits

What exactly are the benefits of PPC advertising?

First, you can use PPC advertising to appear in front of consumers who are already in the mood to shop. You won't have to convince consumers that they need your product or service. Instead, you can use keyword targeting to appear as they search for your offerings.

PPC advertising will also help you generate awareness and recognition. You could have an easier time standing out from competitors online.

PPC advertising is an effective marketing strategy, too. In fact, paid advertisements have a 200% ROI. PPC generates twice the number of visitors compared to SEO as well.

Ads can also increase brand awareness by 80%.

With PPC advertising, you can generate more website traffic before turning visitors into paying customers.

What is SEO?

What is SEO, then?

SEO stands for search engine optimisation. You can optimise your existing website content to appear when someone completes a search online. Optimising your content for specific keywords will help you appear for relevant searches.

You can use a combination of SEO tactics to improve your search engine rankings. Ranking higher on a search results page will help you appear in front of more customers. You can rank ahead of competitors to generate more website traffic, too.

There are different types of SEO, including:

  • Local SEO
  • On-page SEO
  • Off-page SEO
  • Technical SEO

Local SEO can help you appear in front of more local customers. You can optimise your Google My Business listing to get started. Your listing will show consumers your website, phone number, address, and other information.

Google updates its search engine algorithm throughout the year. With that in mind, it's important to keep up with the latest SEO trends. Otherwise, your SEO rankings might drop.

The Benefits

What are the benefits of SEO?

With SEO, you can generate brand awareness and website traffic. Consumers will begin to recognise your experience and expertise. Your credibility could grow as a result.

Then, you can generate brand trust and encourage consumers to give your product or service a try.

Improving your rankings will also help you appear ahead of competitors. Consumers will see your business before any others online.

The Differences

What exactly is the difference between PPC vs SEO?

For starters, PPC is a form of paid advertising. Remember, you'll pay each time someone clicks on one of your ads. If you lack experience, PPC advertising can get costly very quickly.

SEO, on the other hand, is organic. You won't have to pay to improve your rankings.

However, new SEO trends appear all the time. You'll need to keep track of these trends. Otherwise, your rankings might drop.

Where your PPC ads rank, on the other hand, isn't determined by an algorithm. Rather, you'll use a form of bidding to improve your rankings.

With PPC advertising, you can experience immediate results. It might take time before you experience the benefits of SEO, though. You'll also need to create blog content regularly to appear for a range of keywords.

SEO is based on the keywords consumers use during a search. With PPC, you can appear based on search terms or demographics.

You don't have to choose between PPC vs SEO, though. Instead, consider using both. In fact, one strategy might benefit the other.

Google will recognise when you've started generating more website traffic. You can use PPC ads to direct more traffic to your blog posts. Then, Google might decide to improve your organic SEO rankings.

As your rankings improve, you can start reaching more customers online. Then, you can experience the benefits of PPC and SEO to set your business up for success.

Search Engine Marketing: Understanding the Difference Between PPC vs SEO

To recap, what is the difference between PPC vs SEO? Both are forms of search engine marketing. While PPC is paid advertising, SEO is organic.

You can use both strategies to reach your target audience online. Then, you can generate more brand awareness, website traffic, and leads with ease.

Need help getting started using PPC and SEO? We're here for you.

Get in touch with our team today to start your next project.

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