310 million users are active on Twitter every month.
They send out 500 MILLION tweets every day.
You should be there because your customers are there!
Are you struggling to build a presence for your business on Twitter and reaching your target audience?
Would you like easy ways to increase your sales and engagement, while building a solid Twitter following?
If you are ready to boost your Twitter results, this article is just for you!
Look, we all know how tough it can be to establish your company presence and grow an audience on Twitter.
We work with many local businesses just like yours who are struggling on social media and that’s why we’re sharing these proven tips to help you get more return from your Twitter efforts.
Don’t worry it you have just dabbled in Twitter and haven’t had much success. You aren’t the only one. Twitter is massively under-utilized for marketing.
For example, did you know you can upload videos, access analytics, and perform Twitter profile searches? In fact, there’s so much you can do to harness the power of Twitter for your business.
But where do you begin?
The answer is….right here!
To make your life a whole lot easier, let’s start with 9 little-known Twitter tricks you can start using immediately:
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UPLOAD VIDEOS FOR MORE ENGAGEMENT!
This one tip is going to give you the edge over your competitors simply because most businesses don’t know about this feature yet. You can actually tweet videos via Twitter! That lets you personalize your tweets in a much more engaging way than normal.
Why?
Because video bypasses that strict 140-character limit!
When you use a mobile app, you can send up to 30 seconds of audio-visual awesomeness out to the world, and that’s a whole lot more bandwidth than 140 characters!
It couldn’t be easier. Simply click the video icon beneath the tweet composer. Then tap the record button to record a video, or upload a video from your device’s photo album.
You can also use your Vine account to tweet 6-second Vine videos!
WHY IT IS GOOD FOR YOUR BUSINESS
Tweets that are visually enhanced get a lot more attention. That means that you can convert attention into interest, interest into leads, and leads into sales!
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UPLOAD UP TO 4 PHOTOS FOR EACH TWEET
While we are on the subject of visually enhanced tweets, did you know you can upload up to 4 photos for every tweet?
Not only that, but you can tag as many as 10 people and STILL have your140 characters left for the message!
Here is how you do it:
- Upload one photo, then click on the photo icon again to pick another photo
- Perform basic editing by using the Videos on Twitter mobile app
- Use photos for direct messaging too
WHY IT IS GOOD FOR YOUR BUSINESS
You already know the answer to that one: Twitter stats show that adding photos and uploading video to your tweets gives you better results. If you want to get more bang from your Twitter time investment, you should definitely consider visual enhancements.
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SEARCH FOR TWITTER LISTS
Would your prospecting and lead generating be easier if you could search for Twitter Lists?
Again, not many businesses appear to know about this, but searching lists is a goldmine for finding relevant tweets and targeting twitter users.
Google and Twitter have had a bumpy relationship but appear to be friends again, making it easy for you.
Simply use Google’s Chrome browser to search for Twitter lists by using this search string: site:twitter.com inurl:lists <your search term>. Voila!!
WHY IT IS GOOD FOR YOUR BUSINESS
Let’s say you work for a resort hotel in Orlando. Wouldn’t it be handy to find Lists of the tweeters who care most about Disney World, SeaWorld, Universal Studios and such?
Bingo!
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USE SPECIAL TWITTER KEYBOARD SHORTCUTS
Every second counts, especially when you are busy, so here’s a direct path to power user status!
Once you find out how to use Twitter keyboard shortcuts, you’ll be blazing through tweets and searches while your competitors are still trying to get out of the gate.
It is such a simple, but incredibly useful tip. Simply go to your Twitter home page and press on your “Shift” and “?” keys at the same time. You will see a list of currently active shortcuts!
It will take a little experimentation to see where you need to click before a particular shortcut works, but they definitely do work.
Here are some good ones to get you started:
- g + l = Twitter Lists
- n = New tweet
- m = Direct message
WHY IT IS GOOD FOR YOUR BUSINESS
Shortcuts help you get more accomplished in less time.
Period.
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ASK SIRI TO TWEET FOR YOU
Got your hands full to tweet? No problem! Just ask Siri to tweet for you!
WHAT, you aren’t an Apple fan? Get Google Now for Android and speak your tweet!
It is such a handy (no pun intended) and useful tip.
- Call up Siri and say, “Send a tweet”
- Siri will ask you what you want to tweet
- Tell Siri, then confirm
For Android, enable Google Now and say, “Okay, Google. Post to Twitter.”
Then speak your tweet!
It’s that simple.
WHY IT IS GOOD FOR YOUR BUSINESS
If you run a busy offline business, the more hands-free capability you have, the better able you are to keep working — even when on the road.
Stay productive, but stay safe.
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FIND A COMPLETE SOCIAL PROFILE FOR ANYONE
Do you want quick access to info about the people you meet online? Well, you are in luck because there are tools for that. They pool the data you need for social networking and serve it up in one place.
It isn’t difficult:
- Choose your plugin, depending on your browser
- Connect6, Discoverly, and Connectifier all work with Chrome
- Install and test
HOW IT WORKS
Using Connect6 as an example, go to Twitter.com (or LinkedIn, Facebook, G+, Hootsuite…) and point to a user’s unique identifer (handle, link, email address).
You will see a Connect6 symbol pop-up on the right. Click on it to display info like profile, social accounts, location, contact info, and more.
WHY IT IS GOOD FOR YOUR BUSINESS
Relationships are everything online. The better job you do of connecting with influencers and prospects in your niche, the more successful you are likely to be.
Do you want more business? Then get out there.
Find and talk to people.
Look for places to be helpful. Let them know who you are and what you do.
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ANALYZE YOUR TWEETS FOR FREE
As an online business owner, no doubt you already know about Google Analytics, but perhaps you didn’t realize they also have free access to analytics for their Twitter account.
This is how it works (again, it is easy): While signed in to your Twitter account, browse to Twitter Analytics. Bam!
You’re in.
Wade around in the info. When you want to know more about the “Tweet Activity Dashboard,” go here: Measure and Analyze.
WHY IT IS GOOD FOR YOUR BUSINESS
It isn’t enough just to ‘be’ on Twitter. It isn’t much of a strategy.
You also need to monitor your Twitter activity to see what works and what doesn’t. You will get more return from your efforts.
TIME TO TAKE ACTION
How many of these Twitter tips were new info for you? The chances are, most of them were because the Internet moves so quickly it’s impossible to keep up!
To keep yourself from getting daunted, try working with just one tip each week for 7 weeks, and you’ll be amazed at the results before you’re even half way through the list.
Twitter is a fundamental component of social media marketing that too many businesses miss out. With a little effort and the right content, Twitter can transform your traffic, leads and sales.
Don’t Delay
Twitter is constantly changing. It’s important to jump in TODAY.
Start putting into practice everything you learned in this article and don’t worry about making mistakes.
Strive for excellence, not perfection.
If you’re new to Twitter, it might seem as if no one is listening. Don’t be discouraged. It takes time for your social footprint to grow.
Understand your market, be consistent and engage with your audience and you WILL see results over time.
Just know that the sooner you start taking steps towards improving your Twitter presence, the less competition you’ll have to deal with!
Still Daunted or Time Poor?
If like most local businesses you can see the potential of just how effective Twitter can be for your business, but still find the prospect daunting, or you feel that you just don’t have the time, then fear not. We are here to help you.
As experienced online marketing consultants, we have helped many businesses just like yours to have great success using social media. We can do the same for your business. Why not contact us today and discover how we can transform your online business into a successful business reaching a brand new audience of eager customers wanting to do business with you.
