The Small Business Owner’s Guide to Effective Video Marketing

The marketing world doesn't even resemble what it was 20 years ago, and that may be a good thing. That's because we're spending a record 15 billion pounds in the UK just on digital ads every year, and they're only getting better.

Well, one of the most useful tools in the digital age is video marketing, but many small businesses overlook it because they think it's too expensive. Well, let's clear up some myths about video marketing and talk about how you can use it for your small business today!

Why Video Marketing Is Beneficial For Small Businesses

Video marketing is rather self-explanatory, it's simply incorporating videos into your marketing strategy. This could be through advertisements, social media, or even website content. There are plenty of reasons why a small business would choose to use videos in these domains, and these are just a few examples.

Professional Appeal

You undoubtedly know just from scrolling on the internet that videos and other visual imagery will capture your attention more than text. If you are scrolling through your Facebook feed, are your eyes more likely to be drawn to a status with 8 paragraphs or a meme with 5 words and a colorful picture?

The same logic applies to videos but with the added benefit of being dynamic and incorporating other senses. Videos move around, they may have a story to them, there is anticipation, audio to listen to, and more.

All of this provides a sense of professional appeal, especially on a well-crafted video. That's just as true for a high-quality recorded video or an animated short. They grab your attention and they say “I mean business” to anybody watching.

Reasonable Price

Videos don't have to be too expensive to produce or even to post. If you're posting them on your own website or on social media, the cost of production will be your only expense, which is often surprisingly affordable.

If you are using video content for advertisements, you'd be surprised how affordable they are. On average, you should expect to spend anywhere from 1p and 30p depending on the platform.

The reason these numbers vary so widely is because of the ad structure. A 5-second ad with the ability to skip at the beginning will cost less than a 30-second ad with no option to skip. Prices will also vary across platforms. However, you are getting what you pay for, assuming you have optimised your website for conversions.

SEO Value

If that didn't get your attention, it should. Search engine optimisation is arguably the most important marketing tool available today, and anything to improve it should be considered valuable.

If you put video content on your website, you'll be amazed by the value this provides to your organic traffic prospects. Google's algorithm loves video content, which will provide you with a healthy boost to your website's SEO value and ultimately improve your entire online presence.

How To Use Video In Your Digital Marketing Strategy

You've undoubtedly seen video marketing content from some of the biggest players in business. If they use it, then why shouldn't you? Well, this is how you can use video marketing to your advantage today.

Use It To Promote Your Business

One of the most challenging aspects of growing a small business is using the right promotional material. People in the UK are used to seeing around 5,000 advertisements every day, making it incredibly challenging to grab the attention of the average web user.

The best way to use video in your marketing efforts is undoubtedly to promote your business through every available network. As we mentioned, videos grab more attention than text.

We've all experienced stagnation in our PPC efforts, which is why it's important to run an audit, see how it's performing, and find ways to improve its performance. Videos are a great way to do that.

You can incorporate videos into almost every aspect of your online presence, even including email marketing and blog articles. Your social media accounts, your PPC campaigns, and all of your other networks can benefit from this use.

Track your conversion rates from all of your current efforts to promote your business and see the difference that video marketing really makes. So how do you get started?

Invest In Video Production

The way to get started with video marketing is to make the initial investment into it. Once you know how beneficial it is to your marketing strategy, you'll understand why all of the leading figures in the business world use videos.

Making that initial investment to hire a video production company is the best way to ensure you get quality videos with the right professional quality. Check the company's portfolio to ensure they can provide the services you need.

If you find a company that matches your quality standards, find out about pricing. Again, you'll be surprised how affordable an initial investment in video production is. A small initial investment will likely pay off over time.

The best part is that once you make it, you have video content to use for as long as you need it. Repetition is how all of those catchy advertisement jingles get stuck in your head!

Start Rolling Today!

Now that you know the benefits of video marketing and how to get started, there really is no time like the present. The sooner you get your new content running, the sooner you will see the rewards. If you're looking for a place to use your new content, check out our Facebook advertising services today!

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