The Top Email Marketing Automation Tools You Should Be Using
Email marketing automation tools are the perfect way to level up your next campaign. Our pros are sharing their favorite tools in this article.
There are currently around 5.03 billion internet users worldwide.
With this many people online, it's crucial that your business has a strong online presence so that you can reach a wider audience. There are various types of marketing you can use, with email marketing being the most effective. To get the most out of your email marketing strategy, you should consider automation.
So what is email marketing automation, and what are the best tools available? Keep reading to find out.
What Is Email Marketing Automation?
There are various ways you can automate email marketing. By doing so, you'll be able to set up various types of emails that can go out to your subscribers. It's possible to do email marketing manually, but automation can save a lot of time and manpower.
Benefits of Email Marketing Automation
There are many benefits to email automation. One of the most important is that once it's set up, everything will take care of itself. You won't need to intervene, freeing you up to take care of other tasks.
When receiving emails from a company, people will be a lot less interested if those emails aren't relevant to them. You can ensure your automated emails are tailored to different customers, which will make people more likely to read them and click through to your site.
While you'll typically be paying for a monthly plan, the savings you'll make will be well worth it. Manual email marketing would require someone (or a whole team) to routinely create and send emails. With automated tools, you can avoid having to employ people for this, which will save you on employment costs in the long run.
Some other key benefits include:
- Increased brand awareness
- Less chance of errors
- Helps with customer retention
- Better customer insights
- Nurturing leads
- Boosting business revenue
The effectiveness of your email automation can vary depending on several factors such as your target audience, the industry you're in, and the tools you're using.
Best Email Marketing Automation Tools
There are plenty of email marketing automation tools available with varying functions and features. To make the most of your email marketing campaign, you should understand the best options that are available, and how they compare.
MailChimp
This is one of the most popular email marketing tools available. It lets you customize emails so you have something for every situation. This could be for welcoming sequences when you get new subscribers, birthday messages for existing customers, or anything else you think would be beneficial.
One very useful feature is email notifications that you can send out to customers who've abandoned their shopping cart. This can encourage people to finish their interaction, leading to more sales.
You can save templates and contacts, and it has a very intuitive user interface. Just be aware that it can be a bit tricky learning how to use the list segmentation feature.
MailChimp has a free option, but it's limited to 10,000 emails per month. Their most expensive plan starts at $250 per month and goes up with more clients.
ActiveCampaign
ActiveCampaign is ideal for creating drip emails which will help increase subscriber interaction, demographics, interests, and more. It also works as a CRM (customer relationship management) tool and is one of the most versatile platforms available.
It excels in affordability, email deliverability, and integrations. It also includes reporting so you can see how well different emails are doing in terms of conversions and revenue.
Something to bear in mind is that ActiveCampaign has a fairly challenging learning curve. The forms feature is also somewhat less customizable than some other options.
The pricing depends on the number of contacts, with the cheapest option being $9 per month. At the other end, you could be looking at upwards of $549 per month for their top package options.
HubSpot
HubSpot is one of the most comprehensive options. On top of email marketing automation, it also functions as a CRM and a landing page builder. With it, you can track the conversion rates of your email marketing campaigns.
Taking into account everything that HubSpot offers, the starting price of $45 per month is very reasonable. Their most expensive plan, however, will be $3,600 per month as of September 1st, 2022, which may not be in the budget of many smaller businesses.
Litmus
Litmus is an email testing tool, which is ideal for ensuring your emails are correct before sending them out. Pair this with an email automation tool to make sure everything is free of errors and your emails look how you want them to.
Litmus starts at $79 per month which gives you 1,000 email previews each month. You can go for their more expensive plan, or get in touch with them if you want to set up a custom plan for your business.
Popupsmart
A crucial part of your email marketing campaign is building an email list. Fortunately, tools like Popupsmart can help with this. Popupsmart is a popup builder that you can use to create popups that will collect subscribers.
It's easy to use and requires no coding. You can also set it up to send autoresponders or email notifications to people who submit their emails. With this, you can build a suitable email list to generate more leads.
Their plans range between $0 and $108 per month depending on your needs. They also offer a 30-day money-back guarantee in case you decide it's not for you.
Improving Your Email Marketing Strategy
The best way to ensure success from your email marketing strategy is with email marketing automation. It will help with conversions, customer retention, and brand awareness while saving both time and money.
At Jumpworks we focus on providing the best information for new businesses to grow. We offer tips, strategies, software reviews and more. For some of our key email marketing tips check out this blog post on creating and executing an email marketing plan for your business.
