You won't make sales if your online store isn't found! Ensure your products show up in organic search results by applying this eCommerce SEO strategy!
Would you ever decide to open a business in a ghost town?
You wouldn’t, because nobody would ever find your business. You’re going to have a hard time generating any revenue if nobody knows where your business is. However, if you put up a bunch of signs in the nearest city that direct people to your business, you might have an easier time attracting people who are passing by. This is kind of how search engine optimisation (SEO) works.
When you’re creating a website for your eCommerce business, you need to develop an eCommerce SEO strategy so people can find your business in search results. Search engine optimisation is the process of optimising your site so that it appears in search results for specific keywords.
Most people think of SEO in terms of adding targeted keywords to your web pages. However, adding keywords to your website is just the tip of the iceberg when it comes to search engine optimisation.
In the article below, you’ll find a list of tips that you can use to make sure your eCommerce website is search-engine friendly. Read on to ensure you’re up to date with all the latest eCommerce SEO strategies.
Start by Developing a Blog Page
While it is important to have keywords on your homepage and product pages, you have to be careful not to oversaturate your main pages with too many keywords. A blog page provides you with a much more content-rich space in which to add keywords and improve your eCommerce website SEO.
It’s also easy to update your blog page with fresh content. You can easily add a new blog every week or every couple of weeks. Once you’ve set up your blog page and come up with a plan for how often you’re able to post, it’s time to think about what kind of content you’re going to have on your blog.
When you’re writing posts for your blog, you should always start by researching keywords that you want to target with your eCommerce SEO strategy. You can use a keyword research tool like Ahrefs to find out which keywords you might be able to rank for. However, you should also perform some real searches in Google for the keywords you’re thinking about targeting.
These real searches will show you what kind of web pages are already ranking well for this keyword. There are certain things you should look for in the pages that do show up in search results.
Are they lists? Are they educational? Do they have a lot of images or links?
You should try to adopt a similar approach with your blog because these web pages have already shown that the strategy helps attract organic traffic.
Consider Targeting Long-Tail Keywords on Your Site
Imagine for a moment that you have an eCommerce business selling mobile phone cases with custom art. You might think about targeting the keyword, “phone case.” That keyword is likely very competitive, and you’ll probably have a hard time beating out competitors who are ahead of you in search results.
To find your niche and avoid highly competitive keywords, you may consider using a long-tail keyword like, “artist-designed iPhone cases.” This keyword is longer, more specific, and likely gets used less than the “phone case” keyword.
It won’t be as competitive because not as many people will be searching for it. However, the people that do search for it are likely looking for the exact product you have to offer. You can use a keyword competition tool like this one to find out how competitive certain keywords are.
Targeting long-tail keywords is an effective strategy for small businesses that may not have the resources to deploy a massive SEO strategy. It takes a lot of work to rank for competitive keywords, but it's much easier for a small business can rank for long-tail keywords when the keyword targeting is done correctly.
Try to Get Backlinks to Your Website
A backlink is a link on another website that links back to your website. Google uses backlinks to determine whether or not your website is an authority on any given topic.
If a lot of other websites link back to your website, Google assumes that your website has valuable information on it. In response, Google will show your website higher up in search results. Backlink building takes a lot of time and effort but is an integral part of any SEO strategy.
You can build backlinks by reaching out to other companies to see if they’d be willing to post your link on their website. Another way to build backlinks is to reach out to industry publications and pitch your own products to be featured in their blogs or articles. Be sure to ask your backlink partners to put your links on specific keywords within their site that you want your website to show up in search results for.
You're Ready to Start Building Your eCommerce SEO Strategy
Now that you understand a few basic tips for developing an eCommerce SEO strategy, you can start looking for a partner to help you show up in search results. Partnering with a marketing firm can provide you with a helpful team of experts who will assist you in navigating the confusing world of search engine optimisation.
If you're ready to get your website noticed in search results, go ahead and reach out to the experts at Jumpworks.