Spread the word in Local directories
There are numerous directory sites on the internet, each with hundreds of thousands of visitors. Some, like Yell.com, Scoot and Thompson Local have a free listing level and they get millions of visitors per month. It makes sense to get your business listed in these online directories, especially if there is a directory relating specifically to your industry niche.
Not only will you benefit from the extra visitors from the directories but as an added bonus, being listed will actually strengthen your rankings in Google My Business.
Check out your competition
When was the last time you visited any of you competitors’ websites? Do you know who your competitors are? Find out what sites appear when you type in keyword and phrases that you think potential customers would use when looking for your site.
Visiting your competitors’ websites is a great way to get ideas and take stock of your own company’s online marketing efforts in comparison to theirs. Take a look at the kind of information they have on their site and see how their site compares to yours? Try to analyse why their site might be ranking higher than yours.
Join your local chamber of commerce and networking groups
Although this comes with a price tag, the benefits of joining the local Chamber of Commerce or a local networking group like BNI.com are enormous. You have the potential to get much more business, save your business money with member-only deals and provide a boost in the local search rankings. Here is a list of just some of the benefits:
- Increased exposure to many other people and local businesses eager to do business with you.
- Substantially increased referrals.
- Participation in numerous networking groups each week
- Get invited to take part in tradeshows (where you'll have an opportunity to market your business).
- Free workshops.
- And much more.
The knock on effect for your business is definitely worth the investment and your local business is likely to grow as a result.
Post online videos
Youtube is one of the biggest search engines on the Internet and Google owns it. Google also rewards businesses who post videos on YouTube with higher search rankings, so it would be foolhardy to ignore it. Using YouTube and other online video sites is free and well worth the effort to create a video and post it online.
Don’t panic. You don’t need to produce a Hollywood Blockbuster movie. If you have a video camera or even a decent smartphone with a video camera on it, you can video yourself or members of your staff showcasing some of the services you provide or displaying some of the products you have on offer. Record a demo of how to use one of your products or you could interview some of your best customers. You could even give people a video tour around your premises. If you don’t have a video camera, you could create a simple slide show presentation in Powerpoint with some pictures and add a brief voice over.
Then, create a YouTube channel and upload it. There are many videos on YouTube itself showing how to personalise and brand it. In the video’s description add a full link to your website and make sure that it is clickable. Don’t forget to add “tags” using words that people are likely to search for (keywords relating to your business or the area that you live including your city or town).
Don’t just stick to YouTube. There are other sites such as Vimeo.com and Dailymotion.com to post on, and you can add your video to your own website by using the embed option from YouTube and your Facebook page.
Once you have cracked an effective website next is to grow your business with effective digital marketing.
If scaling your business seems like a scary prospect with a minefield of options, then we can hold you by the hand and take you through the process of achieving what you set out to. By working in partnership with Jumpworks we can help you increase the return on the digital marketing you do.
If you would like to get started then please feel free to give us a call or pop an email over to us – we don’t bite we promise and we will be happy to help you in any way we can.
Call: 0121 663 0041 Email: [email protected]://https://www.jumpworks.co.uk
Want some more information? – Visit our website at www.https://https://www.jumpworks.co.uk
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