Why Is Google My Business Important for Local Search

Why Is Google My Business Important for Local Search

Why Is Google My Business Important for Local Search

Google My Business is a free service to help businesses improve in local search rankings. Here’s why you should utilise this tool and how we can help.

About 68% of all activity online begins with a search engine. Meanwhile, 46% of all Google searches are local searches. With a Google My Business profile, you can appear for these searches.

Then, more people will find you online, improving your local search visibility.

Why is Google My Business important? How can it benefit your search engine optimisation (SEO) efforts?

Read on to discover the benefits of optimising your profile today!

Boost Brand Visibility

About 59% of consumers prefer to shop from brands they already recognise. The more they appreciate, recognise, and believe in your brand, the more they’ll buy. If consumers can’t find your business online, however, you’ll miss the chance to generate sales.

As part of your digital marketing strategy, it’s important to appear in front of consumers at multiple touchpoints. An omnichannel marketing strategy can help you generate more brand awareness.

Optimising your Google My Business profile for local search results can help you appear in front of consumers online. Each time they see your business, brand awareness will grow. With repeat exposure, awareness can turn into recognition.

Generating brand recognition ensures your business remains top-of-mind.

People could start associating your offerings or industry with your brand. The next time they need your offerings, they’ll choose your business above the rest.

Optimising your Google My Business listing will also ensure your business takes up prominent space on Google search engine result pages (SERP).

Organic listings appear as lines of text. Your brand won’t always stand out when you appear for searches. Your Google My Business listing, however, will stand out.

Your listing will show your:

  • Business name
  • Operating hours
  • Website
  • Phone number
  • Address/directions
  • Customer reviews
  • Updates
  • Photos and videos

Adding visual content to your listing can help you draw the consumer’s gaze. Your profile will stand out among other organic results.

You could have an easier time generating brand awareness and engagement as a result.

Strengthen Your Reputation

About 95% of consumers read reviews from other shoppers before making purchases. Meanwhile, 93% read reviews of local businesses to determine their quality.

When your Google My Business listing appears for a local search, it will also display reviews from your recent customers. Generating positive reviews can help strengthen your reputation. A strong brand reputation will help trust and loyalty to grow.

Generating brand trust and loyalty can encourage your target audience to make more purchases.

In fact, products that generate five reviews have a 270% higher chance of getting purchased in the future. When higher-priced items have reviews, your conversion rate will increase by 380%.

Businesses with over 25 reviews can earn 108% more revenue on average.

Meanwhile, reviews make consumers 71% more comfortable purchasing specific products.

Improving your brand’s reputation can have a major impact on your success as a business. Without reviews, consumers might not trust your brand. They might decide to take their business elsewhere.

Before that can happen, make sure to claim and optimise your Google My Business listing.

Increase Engagement

Consumers want easy access to the answers they’re looking for while online. If they can’t find your address, phone number, or website, they’ll turn to your competitors.

Optimising your profile with a local search service can help you boost consumer engagement with your brand.

For example, consumers can click on your listing to get directions to your store. They can call you directly or visit your website, too.

About 86% of shoppers rely on the internet to find local businesses. You can also use your profile to reach mobile consumers, too. After all, 30% of all Google mobile searches are related to location.

About 72% of consumers who search for businesses visit a store within five miles of their location. Nearly 80% of these searches result in purchases, too.

As people learn more about your business and engage with your brand, they might have an easier time remembering who you are. Remember, remaining top of mind could help you generate sales in the future.

Generate Traffic

Consider working with an agency to learn how to improve local search results this year. Ranking higher for local searches can help you generate more website traffic. Remember, your Google My Business profile can direct consumers to your website, too.

Generating more website traffic can help you improve your search engine rankings. Higher rankings will help you generate more traffic in the future.

It will also ensure your website ranks ahead of competitors, allowing you to generate brand awareness, leads, and sales.

As people visit your website, they can learn more about your business. They might recognise you’re a helpful thought leader. Becoming a thought leader will help your brand’s credibility and authority grow.

Remain Transparent

When choosing a local search service, make sure the agency will help you respond to the reviews you generate online. Don’t make the mistake of deleting negative reviews. Instead, respond to these reviews and try to resolve the problem.

Responding to negative reviews can help you remain honest and transparent. Transparency is essential if you want brand trust to grow.

Optimising and managing your profile for local search rankings will help you remain transparent.

Build Trust and Loyalty

Learning more about your business will encourage brand trust. In time, trust can turn into brand loyalty. Gaining a loyal audience of customers can help you generate repeat sales.

Your loyal customers could help your business grow in the future, too.

For example, they might tell others about their positive experiences with your business. Word-of-mouth marketing will help brand trust grow with new customers.

Generating more brand loyalty will help your ROI rise.

Gather Insights

You can also learn about your target audience once you optimise your Google Business profile for local searches.

For example, you can learn about the problems your customers are facing. Then, you can make improvements to your business for better user experiences. Making these changes can encourage shoppers to love your brand all the more.

Start Using Google My Business to Improve Your Local Search Presence

Don’t make the mistake of neglecting your Google My Business listing. Instead, use a local search service this year. Learning how to improve local search results can help you generate more leads and sales.

As a result, you can set your business up for lasting growth.

Eager to get started? We can’t wait to help.

Learn more about our services today to get started.

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