How would you like to be among the first websites 93% of users see when they start their online interaction?
With such high stakes, your website (and business) has to find ways to compete for these eyeballs effectively. Search engine optimization (SEO) is a set of tools that can help you get your site to run higher and thus, expose your business to more potential leads.
For these tools to work in your favour, you need to know the right SEO tricks to leverage. Let’s take a look at how different techniques can help grow your website and business by extension.
1. Speeding up Your Website
A slow website is a death knell to your business, and the numbers are there to prove it. Online users now expect your website to load in five seconds, which would make it faster than 25% of all websites.
Among the SEO community, it’s widely known that Google began factoring in site speed as a ranking signal since 2010.
One reason that this might be accurate is that users tend to abandon your website if it takes more than five seconds to load. Since there are other options to look at in your niche, a user has little room to tolerate a slow website. The more users abandon your site, the lower your ranking becomes.
SEO can help you identify the right aspects to tweak so that you can up your site speed.
The images you use are one of the essential factors that determine how fast your site can be. Using SEO, you can learn how to compress images so that they don’t take too long to load due to them having a large file size. That way, your users can still get the value that an image delivers without having to suffer slow speeds.
Another aspect that you can tweak, by understanding SEO, for faster load speeds is browser caching. Whenever a user loads your site, it can store some aspects in temporary storage (cache). That way, when they return to your website, it can load much faster using those temporarily stored elements.
Through a technical SEO audit, you can identify elements on your page that add to your load time. A thorough review of each page element can help you eliminate unnecessary ones so that you can improve your load speed.
2. Increasing Mobile Friendliness
Today’s internet landscape is fast hurtling towards a mobile-first environment. More than ever before, users are going online using their cellphone or other mobile devices.
The implication for your business here is that you can’t afford to sideline the mobile-friendliness of your site. Having your website be highly mobile responsive is now a must-have feature. The more responsive your site is on mobile, the higher it can rank.
A recent development to be aware of is the difference between having a separate mobile version versus a responsive site. A separate mobile version of your site means that you double your maintenance and content creation costs. Responsive websites, on the other hand, scale according to the user’s device.
Due to the smoother experience and cheaper costs associated with a responsive site, you should use it when enhancing your mobile-friendliness.
Furthermore, it would be best if you also look at how keywords play out differently on mobile than on desktop. Using SEO, you can create content meant for a mobile environment while deploying the keywords in the right manner.
SEO skills can also help you ensure that the images you plan to use support mobile-friendliness. Ultimately your site will move towards giving visitors a better experience on their mobile devices.
3. Help Visitors to Spend More Time on Your Site
A website that users find engaging creates a virtuous cycle that can give your business a boost.
When you develop content that grabs and holds a visitor’s attention, they spend more time on your site. As users spend more time on your website, the search engine notices this and ranks your website higher. Thus, when another user lands on your site, the cycle repeats itself.
In light of this, the amount of time a visitor spends on your site is a mission-critical metric you need to keep monitoring.
SEO can help you generate content that keeps your visitors glued to it. Through these tactics, you will be able to develop easy-to-read (also known as scannable) material that solves a user’s problem.
Aside from developing content that users find useful, SEO can also assist you to lower your bounce rate. With a lower bounce rate, more visitors who land on your site will have a reason to stick around more.
Since users spending more time is a positive signal, you can expect a well-executed SEO strategy to help you grow your leads.
4. Keep an Eye on What Matters Most
Every entrepreneur knows that what gets measured gets done. Your website is not different, and for you to make tangible progress, you need to track the right metrics.
But how do you know the critical numbers to keep an eye on?
SEO helps you understand what the right metrics are for your website, depending on your goals. For example, knowing how to interpret the bounce rate can make or break your site.
But SEO does not only empower you to identify the right metrics and keep track of them. It also gives you the ability to contribute to these metrics. As a result, you can have a say in how your website helps the business achieve its goals.
5. Develop More Social Media Visibility
At this point in history, social media has the kind of visibility that can give your business positive momentum. A reliable SEO strategy can help you tap into this momentum to set your business up for success.
Your social media profiles now rank in search engine results. The more visible your social media profiles become, the more users can come across your website.
Such a trend contributes to an increase in your overall traffic and conversion rate.
Are You Ready to Grow Using SEO Tricks?
The internet is the new battleground for potential customers. For your site to consistently draw in users, you need to identify the right SEO tricks and know how to use them beneficially. When you align your site’s objectives to specific tricks, you can hit your target.