Are you looking for ways to make the most of your Facebook ads? Why wouldn't you be? These ads can help you get more web traffic, generate more leads, and yield higher sales conversions.
With over 2.4 billion monthly active users, it's easy to see why Facebook is a prime advertising platform.
The key to conquering your Facebook ad campaigns is finding a balance between great content and targeting the right niche audiences. Adopt the right strategies and reap the rewards of your hard work.
Here are several advertising tips to get the most out of Facebook and the many friends or fans you have on it.
1. Promote Your Content, Not Your Product
The people of today's marketplace (including yourself) get products thrown in their face hundreds of times a day.
In fact, in just one scroll through Instagram, Twitter, or Facebook, they will see at least 10 different social media ads for products… how can you break through the clutter?
By pitching them something different. The prospects in your target audience aren't searching for products, they're searching for answers. The brands that give them those answers (with no strings attached) are the ones they'll build customer loyalty with.
Sure, your products will answer their questions/needs, but they don't see it like that.
There's only one thing that can give them the immediate answers that they're searching for: your content.
If you have a blog, then you can push your posts via Facebook in order to answer some of your audience's biggest questions.
For example, if your company sells workout equipment, you could push out an article on your blog about intermittent fasting or at-home workouts.
Your content should have internal links to your product pages within it. So by pushing the content, you're subliminally pushing those that click on your Facebook Ads to the products that you offer.
2. Use the Multi-Product Carousel
For those of you that use Facebook frequently, you might've noticed a significant change in the setup of several Facebook ads.
These ads no longer push out one product to the site user, they push several products at the same time, thanks to the multi-product carousel advert feature.
This feature allows you to place multiple items that tie-in together in the same advertisement. It allows site users to see how well all of your products fit together.
Not only will this incentivize them to the point of purchase with one product, but it will also entice them to buy several (if not all) of the items they saw.
Better yet, this feature doesn't just show the products, it allows you to place content under them to provide more incentive. Perfect for those times you want to pitch a promo code or a discount on your must-go items!
3. Hone-In on Your Target Audience
Many entrepreneurs fall short of using Facebook advertisements in the right way. They make the mistake of trying to sell to the masses, instead of a niche group.
You'll never create an advertisement that appeals to everyone. In fact, by trying to build an ad that pleases everyone, you're building an ad that appeals to no one.
Instead, use your Facebook ads as an opportunity to get in front of your target audience. You know… the people that have a want and a need for the items/services that you sell.
For example, if you're a sports ticketing company, then you might decide your ideal target is a man between the ages of 20 and 50 years old.
Better yet, Facebook allows you to pitch your ads to a certain geographic area or get in the faces of those that “liked” Facebook groups of the sports teams you sell tickets for.
If you're unsure what your target market looks like, then it's time to try a helpful exercise of developing your ideal client's buyers' persona.
4. Prioritize Your Photos and Videos
The photos that you're using in your Facebook Ads have more of an impact on their success than anything else.
The image needs to stand out to them, it needs to separate your product from the rest of the pack. Not only will this garner more attention to your ads, but it will also increase the brand recall for your company.
That being said, try to incorporate as many videos as you can into your Facebook advertising campaigns. Videos generate more engagement and deliver a clearer call to action for your business.
What better time to take advantage? The COVID-19 pandemic is currently reducing PPC costs, making it the perfect time to seize a greater share of your marketplace via online advertising!
5. Take Advantage of Facebook Offers
There's nothing like a tremendous deal to set prospects over the edge. It can provide the justification they need to go through with purchasing your item.
Facebook gives you that chance with the “Facebook Offers” feature. It allows you to push a sale on your products out to your desired clients. It provides an image of the product, details of the discount, and also provides a comment section.
Also, your clients won't have to leave Facebook in order to get the sale. They can purchase it from that very page.
This will cause less hesitancy once they're redirected to your website since they can buy it within the comfy confines of Facebook.com or the Facebook mobile app.
Integrate These Facebook Advertising Tips Today!
Now that you've seen several Facebook advertising tips, it's time to put them to good use with your marketing endeavours.
Be sure to read this article for more information on how to turn those first-time purchasers into returning customers for your brand.
For more inquiries, please reach out to schedule an appointment online and we'll be happy to assist you further!
