7 Ways to Use Technology to Improve Small Business Operations

In an ever-growing digital world, the time has come for your business to incorporate as much technology into it's day to day as possible.

Doing so can streamline (or even rid your staff of) tedious daily activities. But more importantly, it can help you maximize your business model.

Each department of your business can thrive from technology in different ways. Taking the time to find those out will yield a high reward for you, your workers, and your clientele.

Here are several ways you can use technology in business to help your company reach new heights. Be sure to consider how each of these options can help you.

1. Customized Marketing Plan

One of technology's finest applications to the business world has to be the integration of marketing software. It's a total game-changer for your business.

What used to be a written-up and printed-out marketing plan the size of a dictionary is now a digitized plan that can be adjusted at any time.

With as trendy as the marketplace has become, these easy-to-update features can lead to a faster turnaround for your business.

For example, say you and your marketing team decide you're going to change your approach on Facebook Ads. Within minutes you can adjust that marketing plan on your software and send it out to your entire team, updating them on the changes.

2. Introduce Your Brand to eCommerce

If your business doesn't adjust to the growing online marketplace, your products will suffer the consequences.

More than likely, your competitors are dabbling in the eCommerce field, and it's about time that you do the same. You can now turn your website into a one-stop-shop for any products your consumers need.

More importantly, it will generate more sales for your business. Your online advertisements can now lead customers directly to a page where they can purchase the items you sell!

3. Optimize Communication

Nowadays, it's not often that you'll witness your entire workforce confined between the walls of your physical office space.

With the growing base of remote workers and additional office branches, there's a need for streamlined methods of communication.

Using things such as Zoom, Slack, and Facetime can help you optimize the conversations between you, your staff, and your clientele.

For instance, with the Slack app, you'll be able to address the entire staff or send a direct message to a few specific workers.

The quicker your staff can communicate with each other, the faster their questions get answered. Thus, this will result in less time wasted throughout the day by them waiting for one answer before moving on.

4. Prioritize Video Marketing

Video marketing is the wave of the future! It promotes more active engagement among your brand and those viewing the video.

With things such as Instagram Live, Facebook Live, and Youtube available, your brand can create quite the name for itself on social outlets.

Those video marketing skills can also come in handy during social media advertisements, Youtube advertisements, and even on your email marketing campaigns.

The more that your brand starts to integrate video marketing, the more it will separate itself from all other competition in your industry.

5. Cost-Efficient Business Model

There's a common misconception out there among entrepreneurs that the growing need for technology will result in more costs. But that's not necessarily the case.

In fact, there are many ways in which this growing use of technology will save your company from further costs.

For example, thanks to computer network connectivity, you now only need to purchase Microsoft Office once and store it on your network for your entire staff to use. You no longer have to purchase Microsoft Office for each specific employee's computer.

You now also have the ability to pay for a customer relationship management (CRM) software that your entire workforce can have access to.

These are just a few of the ways that modern technology is helping you save thousands of dollars on standard resources for your company.

6. Attract More Website Users

Modern marketing technology has made it easier for companies to push people to their sites. Using tactics such as PPC campaigns can produce a higher amount of site visitors than ever before.

In fact, the current COVID-19 pandemic has reduced PPC costs. This is the time for you to grab a larger portion of your market while fewer businesses are advertising!

You can also use search engine optimization to organically drive more people to your website. Using things such as keyword optimization, internal links, and high-quality content can boost your online presence in a monumental way.

7. Enhance Your Customer Service

Technology has allowed the chance for companies to heighten the customer service experience from the point of sale to product usage.

Tools like LiveChat can be placed on your website to answer any questions that the prospect has while they're on the site.

Then other technology such as CRM software helps your staff stay organized with customer service calls and more touchpoints than ever before. This streamlined customer experience will build the customer loyalty your brand desperately needs!

Use Technology in Business to Your Advantage!

Now that you've seen all the ways you can use technology in business to your advantage, it's time to capitalize on them!

Looking or more information on optimizing your website? Be sure to read this article on how to make your website popular.

For more inquiries, please schedule a call online and we'll be happy to assist you further!

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