Have you considered email marketing for your business?
In the age when most companies are moving toward developing robust social media presences, email marketing might seem like something of the past. After all, you might be thinking you need to focus on keeping your social media followers engaged.
But even today, the importance of email marketing cannot be overstated. Even though email is no longer a new invention, most people still use email as an everyday means of communication.
This means many of your potential clients use emails regularly. But what are the exact benefits of email marketing? And why should you invest in it?
We've compiled a list of 9 amazing email marketing benefits. Keep reading to learn more!
1. Learn Who's Interested
Before you send out your first email, you'll need some people to whom to send it.
To do this, you should develop a client list. You can do this via several means. First, you can invite visitors to your site to subscribe to your email list by placing a pop up on your site.
Placing a “Subscribe to our email list!” section on your homepage also works. It encourages people interested in your work to give you their contact information in exchange for updates.
That's what's so fantastic about building an email list. Your list gives you an at-your-fingers glance into who is interested in your work.
2. Keep Your Supporters Up-to-Date
Once you have a list of people interested in your organization, you have a unique opportunity: to keep them engaged.
When they sign up for your email list, people are expressing interest in receiving updates from you. Updates can range from changes in the organization to information on new products.
How do you keep your supporters updated? First, make sure you use professional mass-email software. These help you sort your contacts' information and provide professional templates for you to use.
3. Personalize Your Messages
Did you know you can use email to engage your supporters further by personalizing messages?
One of the amazing benefits of email marketing is the ability to engage your supporters by adding personalization. How do you do this?
Commonly, companies grab the attention of their potential clients by using emails addressed with their names. This works well, especially when you follow it up with pertinent information.
Pertinent information can be a letter from someone in your organization or sale details.
Either way, personalizing your messaging helps grab people's attention and draws them to click on your email.
4. More Cost-Effective
For most other types of marketing, sending out messages to your email list costs money. You have to think about your budget and carefully map out how to get the best results for the most moderate price.
When you use email marketing, you don't have to worry about this. Email marketing remains extremely cost-effective. Once you have contacts, you can send out large amounts of emails at no cost.
5. Send Automatic Messages
Do you want to engage your supporters often without having to remember every single deadline and send date?
Fortunately, when you use email campaigns, you can compose messages and schedule them to send automatically. Then, you just leave them and let them run!
This means if your company runs specials on days such as Thanksgiving or Christmas, you can still go on vacation with your family.
No need to worry about hitting send every single time!
You can also use the scheduled send options to manage email frequency. You want to space your emails out by a decent amount of time since too many emails will frustrate your subscribers.
Too few, though, might allow them to forget about your organization.
6. Issue Multiple Messages Per Campaign
Do you have an elaborate campaign in mind?
Are you really hoping to get someone to buy a product or donate to a cause within a certain period of time?
If so, email marketing might be your best ally.
With email campaign software, you can send people messages whenever you have a special event going on. Your software should be able to track who has and has not made a purchase or donation.
Then, you can schedule a follow-up message to go out to the people who have not yet acted on your special.
7. Track Your Campaign Success
When you send emails, you have the opportunity to track your campaign's success.
Most email management software allows you to look into how many people opened your message. It also shows you how many people clicked through to your website or took the requested action.
This helps you measure just how well your campaign is doing. If the campaign isn't doing well, your marketing team has the opportunity to figure out another plan. Then, your company can pivot into something more successful.
8. Build Your Credibility
Let's face it: people don't usually place a large amount of trust in businesses they first come across.
Before they purchase a product or make a donation, they usually do their research. They make sure other people have been satisfied with their purchases.
People don't do this because they are automatically distrustful of your company. Rather, they simply want to make sure they get the best product.
Email marketing helps you establish your credibility. With consistent messages, you continue to foster the relationship between your business and your potential client. It helps establish you as an expert.
In turn, this causes clients to trust you and makes them more likely to purchase from you.
9. Get More Clients
Have you ever noticed the “forward to a friend” feature on many company emails?
This isn't there just so you can share something interesting with your sister, coffee date, or neighbour. Instead, it increases awareness of the brand.
Think about it for a minute. Every time someone forwards your email to someone else, that other person might be hearing of your brand for the first time. This means they become a potential new client. They might even subscribe to your email list!
If You Like These Benefits of Email Marketing Then Jumpstart Your Business Today!
Now that you know the many benefits of email marketing, start applying them to your business!
As you do, expect to see more growth, increased trust in your brand, and a burgeoning list of interested potential clients. We can't be more excited for you and your business!
Yet, you shouldn't begin your email campaigns without a digital marketing strategy. We offer digital marketing services certain to take your brand to the next level. Schedule a free call with us today!
