Do you have a drawer in your house where you shove all of your junk mail?
Do you have a dedicated email account or folder that you barely check because it's flooded with junk emails?
We get so many emails in a day that we hardly have time to read all of them.
So, if you're in this kind of situation, what makes you think your current and potential customers aren't also?
42% of consumers report that they will delete non-optimized marketing emails, so how do you make sure your email doesn't end up in the delete pile?
Let's talk through 8 powerful list building strategies to help grow your email list and make it work for you.
1. Create Engaging Email Content
Before even starting to build your list, you need to make email content that people will want to read. Create engaging email content with an aesthetic design.
Use catchy subject lines to draw people in, and prevent them from deleting your email without opening it. Don't use generic subject lines or clickbait, as nothing deters someone faster than feeling like their time has been wasted.
Decide what kind of content you want to share in your emails. Do you want to advertise a particular service? Then write blogs or share testimonials. Do you want to highlight a particular product? Then offer reasons why customers should buy your product.
2. Segment your Email List to Create Targeted Content
Consumers are more likely to read emails if they connect with the content. You can help to build better connections by segmenting your email list and creating targeted content for each of those segments.
Tailor your content to different demographics to give them a more personalized experience. Your website should be segmented similarly, so use those same segments in your email list to assure continuity of your digital marketing.
3. Make Some of Your Content Gated
Gated content is content that a visitor cannot access without providing their contact information first.
Quiz funnels are a great way to gather more email addresses. Provide a quiz on your website where customers need to provide their email addresses to obtain their results. Depending on the type of quiz that you create, it can serve as a great passive lead-generating tool on your website.
If you have premium content or a free tool or resource that can help your customers, require that they need to provide their email address to access it.
Since the offer requires no cost, most consumers are likely to provide their contact information just to sign up. From then on, they'll be included in your email marketing.
4. Offer a Coupon in Exchange for an Email Address
Consumers love discounts. In a survey conducted in 2017, 70% of respondents felt motivated by email coupon offers. Take advantage of this perception, and offer a coupon to your product or services in exchange for customers providing their email addresses.
Some consumers may not even want to purchase the first time without receiving a coupon first. This is a great way to gain not only new email subscribers but also new customers.
Take advantage of holidays as great times to share coupons, as many consumers will be looking to shop around this time. Find a way to make customers interested in your product and why they should take advantage of your discounts.
5. Encourage Subscribers to Share and Forward Your Emails
At the bottom of your emails, include social sharing buttons and an “Email to a Friend” button or link. This will make it easier and more likely for your email subscribers to forward your emails to their contacts, which will help to expand your email list.
Include a call-to-action and encourage new recipients of your email to subscribe as well to keep up-to-date on your engaging content.
6. Add an Opt-In Link to Your Employees' Signatures
If customers are reaching out to your employees, then they're already interested in your business. Capitalize on this interest by including an email list opt-in link in all of your employees' signatures.
Encourage customers to learn more about your business and build on their positive connection, by subscribing for more content.
Your employees can also conclude a positive email exchange by directly asking customers to subscribe to your email list so that they can stay connected to your business.
7. Use Social Media to Promote List Building
Include your link on your Instagram and Facebook page, and encourage users to subscribe to your email list for more content.
Use websites like LinkedIn, Quora, and Reddit to share your expertise on various subjects, and then post your opt-in landing page when the time is right.
Create Pinterest boards with beautiful visuals and link them to your site.
Make YouTube videos or TikTok shorts about your product or service, and provide links to opt into your email marketing campaign for users to learn more.
8. Utilize an Email Marketing Software
Softwares such as Infusionsoft can create emails or other marketing actions that are triggered by client actions. These types of software use your website to automatically capture leads with built-in landing pages and customizable forms.
From there, your email marketing benefits from dynamic content and predictive sending. This automation saves you and your employees time and makes you more productive.
Contact Us
Are you ready to get started on improving your list building? Schedule a call with us today and let us know where you need help. As the UK's leading Infusionsoft strategy implementation and training partner, we at Jumpworks can help you take your business to the next level. We will teach you how to develop your email marketing strategies and convert your email recipients into engaged prospects.
