The Essential Email Marketing Trends for 2023

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The Essential Email Marketing Trends for 2023

There are several ways you can grow your company in the new year. Keep reading to learn more about these email marketing trends.

Did you know 47% of email recipients will open an email based solely on the subject line? While having a catchy subject line is vital, email marketing trends change quickly and have become more complex.

Of course, you'll be keen to stay up to date with these new methods to ensure you can make the most of your advertising budget. Fortunately, you can use the following email marketing techniques to reach your target audience and increase your sales revenues.

Let's jump in and find out more.

Email Interactivity

Modern consumers love to interact with their content when they're online. People no longer want to open up an email and read a sales pitch. This can lead to them instantly deleting your email.

Instead, they want to be captivated, and this is where interactive content can be a powerful tool. For example, you could display your products using a 360-degree video that allows customers to change the camera angle. Or, you could include a fun quiz where the customer can learn more about your services while answering questions.

Rather than hitting the delete button, consumers could look forward to receiving your next email.

Email Storytelling

An effective, but underused, email marketing strategy is storytelling. This method requires a considerable amount of forward planning to get right, as the aim is to keep a customer hooked on your content.

For this strategy to work, you need to create your story and decide how to split it into bite-sized chunks that can be spread over a series of emails. You can then send the first part of the story one day, the second a few days later, and so on.

If performed correctly, this technique can keep consumers reading until the end of your last email. At this point, they will have enjoyed your content and be more likely to follow the instruction in your call to action.

User-Generated Content Emails

The popularity of sites such as TikTok tells you how much consumers like to view user-generated content. But, it also shows you how much people like to create it as well. This is why you should consider including content from your customers in your emails.

For example, you can ask consumers to make a video review of your business. Or, you could encourage people to video themselves using your products. When potential buyers see these videos, this can give them confidence that you provide a great service.

Email Automation

One of the most important email marketing tips for 2023 is to automate. When you use automation software in the right way, you can save yourself a huge amount of time and effort. This could include using an autoresponder to reply to incoming emails.

Knowing how to use email scheduling software is also crucial as it allows your marketing campaigns to run smoothly. You won't need to remember to send out emails, and your customers will know when to expect your messages in their inboxes.

Email Surveys

When growing a business, you need to know what your customers are thinking. This makes it easier for you to find new products people would like to buy, or to introduce more services they will use.

However, some consumers may not be comfortable giving feedback face-to-face. It can also be time-consuming to ask people to fill out forms and then go through each piece of paper manually.

This is why email surveys are invaluable. You can send out thousands of emails at the touch of a button, and the software will record the customer responses. At a glance, you'll be able to understand precisely what consumers would like to see from your business.

This email marketing trend can help you boost your company's sales figures in the shortest possible timeframe in 2023.

Email for Product Launches

The speed with which you can get in touch with consumers is one of the main benefits of email marketing. This factor makes emails an integral tool when your company is having a product launch. You can send drip emails teasing an announcement, or you could offer discounts to the first people to make a purchase.

By placing your products directly in front of consumers, you can generate interest and drive people to your website in a cost-effective manner.

Email Marketing Trends and Data Collection

You can only collect the data that is necessary for your firm to perform a specific task. For example, if you collect a consumer's email address to send them a purchase receipt, you can't use this information to send marketing materials.

Therefore, you need to explicitly ask for permission to contact customers if you would like to stay in touch. Failing to do so could put you in breach of GDPR regulations. It can also upset consumers who value their privacy.

In contrast, being clear and transparent can keep your email campaigns legal and help you develop trust with your customer base. In 2023, make data collection a key component of your email advertising strategy.

Get Professional Email Marketing Help From Jumpworks

It's vital to stay ahead of the curve when it comes to email marketing trends. Not only can this tried and tested advertising strategy help you make more sales, but it can allow you to provide a higher level of customer service.

The Jumpworks team can help you design and implement an email marketing plan that achieves fantastic results. Using the latest methods, we can help you connect with your audience and get the most out of every email you send.

For a consultation and a free quote, contact Jumpworks today.

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