The Importance of Email Marketing: 10 Reasons for Email Strategy
Do you think email marketing is still relevant? To learn more about the importance of email marketing, read these 10 reasons to have an email campaign.
Each year, there are about half a million new companies in the UK.
If you're new to the game and you want to stand out as a business owner, you need to have a solid marketing strategy.
However, it can feel overwhelming to decide what's most important. Did you know the importance of email marketing and how effective it is?
Read this guide on the top reasons you need to have an email marketing strategy today.
1. Enjoy the Highest ROI
About 99% of users check their email each day. Having an email marketing campaign is one of the most effective ways for businesses to grow. While social media is a popular option, it doesn't bring the same return that email marketing does.
Many struggle with social media, whereas when you have an email list, those are the people who are the most interested in what you have to say. Email marketing is also easy to measure success and view how many subscribe, unsubscribe, and open your emails.
2. Reach Mobile Users
Many users will be on mobile devices, so it's vital that your website is mobile-friendly. One of the most popular activities for mobile users is checking their email.
Keep the call-to-action in your email easy to find and click. Ensure that the entire email is easy to navigate. Use mobile-friendly email templates.
3. Keep in Touch With Your Audience
Keep your audience up-to-date on various deals, changes, and promotions. Consider personalising the messages that you send, it'll let the customer know that you're thinking about them. Be sure to send emails that they'll find helpful.
4. Affordable
Reach your audience for a more affordable rate than other methods. This is due to the cost per conversion being lower. Some plans allow you to send messages for free up to a certain number of subscribers.
There are plans to choose from to decide on the best fit for your company. If you're interested in sequence emails (sending out multiple emails over a certain period of time), then you'll need to pay a low fee per month. If you're short on time, you could hire someone to handle your email list for you.
5. Increase Brand Awareness
Email marketing can be just as effective as social media at building your brand awareness. Those who sign up for your newsletter are interested in what you have to say.
Come up with a plan to decide how often to reach out to your audience. You don't want to send out multiple emails a day.
Show off the good that you do in the local community as well. Be sure that your emails match your brand's voice and the colours of your company.
6. Boost Sales
Email marketing is a great way to boost the sales of your company. Drive traffic to your site. Be sure to include links to your products and services.
You can even split your subscribers into groups to perform tests. Send out an email to group A and a different email to group B. This will tell you which email is more effective with your audience.
It'll help you decide if you're using an accurate call to action, whether that's inviting them to buy a product, service, or contact you. Using positive and encouraging copy in your email with a clear call to action makes it more likely that you'll boost your sales.
7. Audiences Engage With Emails
Email is still one of the top choices of communication for many. Your audience is more likely to reply to an email than a call or text.
Engagement could be a reply, forward, or clicking on a link in a message. Use email to drive people to your website and increase sales.
8. Targeted Messaging
Each customer will be at a different stage of the buying cycle. Create a buyer persona to decide what content will work for each step.
Split your audience into the following groups:
- Group A is the nurturing stage for building rapport
- Group B might be researching and doing a comparison between products
- Group C could be ready to buy a product
When you split them into groups, you're more likely to see higher engagement. Before they'll move into another group, the correct information needs to be presented to them.
9. Integrate With Your Other Marketing Efforts
Combine your email strategy with webinars, social media marketing, and more. Place your social media icons inside of your newsletter when you go to send them out.
Promote upcoming webinars through your newsletter. As the day gets closer, you can send out emails reminding them about the event.
Use website links as well. Be consistent and include your other marketing channels whenever possible without overdoing it. Products such as ActiveCampaign will allow you to have your CRM tools, marketing automation, and email marketing in one place.
10. Increase Traffic
Let your audience know when you publish a new blog post. You can give a quick overview of the post and a link for them to read the rest. Don't be afraid to use engaging images in your emails to keep your audience interested.
Understanding the Importance of Email Marketing
After exploring this guide, you should have a better understanding of the importance of email marketing. Take your time coming up with an action plan for your email marketing strategy.
Any questions that you have along the way we're more than happy to answer. From PPC audits to Facebook ads, we offer a variety of services to help you succeed.
If you're ready to get started on your total marketing strategy, schedule a call today!
