The Incredible Benefits of Email Marketing
Email marketing is one of the most effective ways to promote your company. Click here to learn more about the rewarding benefits of this type of marketing.
The internet is full of information on how to write the best email, but why are email marketing trends on the rise?
You’ve probably seen posts about implementing email into your marketing strategy but very few websites give you an overview of the benefits. If you’re reading this, you’ve stumbled upon one of the right resources.
Throughout this article, you’ll learn about the benefits of email marketing and how to use email marketing tips to get the most out of this form of communicating with your customers.
So, let’s get started…
Benefits Of Email Marketing
Even though our means of communication have changed over the years, that doesn’t mean that emails are dying out. In reality, more people are using email every day to talk with clients, colleagues, and family.
Therefore, if you’ve been overlooking email in your business marketing then you should move it to the top of your priority list immediately. Here’s the reason why email marketing is essential:
1. Personalised Content
Amongst the constant blur of social media posts and information online it can be lonely living in a world where nothing seems personal. Emails, however, offer you a chance to connect with your audience.
You can make the email personal and targeted towards their lives. This small step will help build better brand loyalty and will benefit your company’s marketing over time.
2. Increase Sales
If you take the time to craft a meaningful message to your customers then it improves the chances of converting into sales. Why? Because people like to invest in brands that listen to their needs.
In addition to this, people can access email on different devices from phones to computers which allows people to purchase products and contact services from any location.
3. Money Saved, Time Saved
When you’re running a business it’s always nice to save time as well as money with marketing. Especially if you’re just starting out and building your business from scratch.
You’ll be happy to hear that email marketing is relatively cheap compared to other forms of advertisement and the outreach is huge!
As long as you make the content targeted and personal you can’t go wrong.
4. Direct Traffic To Your Website
Perhaps you have a customer that signed up to your emails a long time ago and hasn’t visited your website in while. This could be because life got in the way and they’re busy, or they haven’t heard from you in a long time.
Including links to your website in your email, it’s an easy way to direct traffic to your business.
5. Immediate Results
Sometimes it can feel like all your marketing efforts are for nothing, right? You’ve been posting on social media for months, you are engaging on posts, and you have invested money into professional software…
But, the data shows that your website traffic has plateaued. So, how do you fix this? The answer is email marketing. One of the best benefits of email marketing is that you get immediate results.
Once you send out emails you are guaranteed to have a quicker response than other marketing strategies as it goes directly to your customers. This direct communication can go a long way in conversion rates.
6. Be Friendly
Email also enables you to start a conversation with the people on your email list. People hate feeling like they’re just a number on a spreadsheet. That’s why it’s vital to give them something to respond to.
A few examples of how to get readers involved in your email are starting a poll, running a survey, or asking for suggestions to improve your business. Just remember not to push your services, let people ask and reach out first.
7. Attract New People
To avoid getting lost in the crowd of businesses on the internet, email marketing helps your company stand out. For instance, having an option on your other social media platforms to sign up for a newsletter can help.
Involving new audiences in a dialogue with your brand via email can help build better brand loyalty.
8. Introduce New Information
It can be easy to miss certain details on a company website especially if your reader gets several emails a day and can’t click on every website that comes into their inbox.
Thankfully, they don’t need to visit your website for the information they need. You can simply highlight your most important services or best products in an email and save them the time searching.
Why Email Is The Best Marketing Choice For You
Now, you might be asking yourself, is email really worth it? Is it better than social media? If you’re still not convinced that email is right for you then take a look at the following advantages to email over social media:
- More direct and personal
- Your own list of subscribers
- No algorithm worries
- Better ROI
As you can see, email is the best choice for marketing your business. People crave to be part of communities and be involved with company decisions. Therefore, email is the only way to achieve this sense of community.
When your email pops into the inboxes of your subscribers it reminds them that your business is taking the time to message them directly, give them information that saves them time, and is more direct than social media.
If you’re looking to improve your digital marketing campaign then reach out to Jumpworks for more information and advice.
Email Is Here To Stay And You Should Use It
If you’ve made it this far in the article then you already know the benefits of email marketing. However, if you’re still unsure about how to make the most of it then Jumpworks is here for you.
Email has had a huge resurrection in recent years and there’s a good reason for it. As people gravitate towards more personalisation and targeted branding email is fast becoming the best way to interact with customers.
Therefore, you don’t want to be left behind with this trend. Don’t wait any longer. Get in touch with Jumpworks to create a brand new marketing plan today!