Have you ever wondered why some local businesses seem to thrive and be incredibly successful at marketing themselves on the Internet while others can’t even manage to get one customer to their website?
If so, you are not alone. A lot of businesses find website marketing very frustrating. There are literally thousands of different ways to market your business on the Internet, so here’s some basic website marketing tips we think will be useful to most local small business owners.
Google My Business
Even if you only started your online business very recently, the chances are it will already be listed on Google My Business. However, your mission is to make sure the information on your Google My Business page is accurate.
To do that, all you need to do is claim your page and make sure that you fill in all of the information correctly.
Local businesses benefit enormously from having their Google My Business listing found at or near the top of the page 1 results on Google. Just this one tip alone could make a huge difference to your business.
Remember both Bing and Yahoo have their own local search platforms too
Okay, so Bing Local and Yahoo Local might not be as big and effective as Google’s local search platform but you should not ignore them as they can still drive a lot of traffic to your website. Like Google, they are free and relatively easy to do but it is vital to make sure that you give the search engines the exact kind of information they require in order to benefit fully from them.
Check your <Title> tag
Visit your website and look at the very top of your browser window. What do you see?
- Does it describe the page that you are looking at?
- Is it a personalised description relating to your website or is it a generic default description that could apply to any business online?
- Does it contain keywords and phrases you would expect people to use when searching for a business like yours in the search engines?
- If you are a local business depending on local customers in your area to find you, does it contain local search keywords?
If not then this will be another reason why you are not getting many visitors to your website.
Determine what you want your website to do
A lot of local business owners give total control of their website to their web designers. While they may be good at actually designing websites they usually don’t have a clue about website marketing and making the website work efficiently for their clients. So instead of letting your designer have free rein, spend a few minutes thinking about what the goal of your website is? Yes, you want it to boost your profits by driving extra sales but how exactly will it do that? Start with just one goal, such as increasing the number of phone calls, and branch out from there. Although it is important to set goals, you also need to come up with a system for measuring the results of those goals.
Once you have cracked an effective website next is to grow your business with effective digital marketing. If scaling your business seems like a scary prospect with a minefield of options, then we can hold you by the hand and take you through the process of achieving what you set out to. By working in partnership with Jumpworks we can help you increase the return on the digital marketing you do.
If you would like to get started then please feel free to give us a call or pop an email over to us – we don’t bite we promise and we will be happy to help you in any way we can.
Call: 0121 663 0041 Email: [email protected]://https://www.jumpworks.co.uk
Want some more information? – Visit our website at www.https://https://www.jumpworks.co.uk