Email Marketing Ideas: Creating a Behavioral Email Marketing Strategy
Email marketing ideas: Do you want to know how to create a behavioral email marketing strategy? Read on to learn how to do it the right way.
A whopping 333.2 billion emails are expected to be sent before the end of 2022, which shows how crucial email marketing is to the success of any business, especially when it comes to expanding customer reach.
With that being said, one of the most prominent email marketing ideas that have appeared is the use of behavioural email marketing strategies. Below you'll find a guide detailing how to create this type of strategy and ensure it works the best for your company and its goals.
What is Behavioral Email Marketing?
Behavioural email marketing is a form of email marketing based on the personal preferences noted about each customer based on behaviours they've exhibited while using your business products or interacting with your various forms of marketing.
It's taking the information and data you've collected on each customer and targeting the emails you're sending them.
One thing we understand about repeat customers and other consumers is that the more personalized the information they receive from your business, the better off you'll be. This is especially true when trying to ensure that your business stands out from competitors occupying the market.
Most of the time, this strategy is used when you're automating your email process. This means that it takes action on the part of the customer to trigger the email to be sent.
For example, if someone signs up or subscribes to your email list after completing the process, they are sent a welcome email triggered when they press the complete or submit button. The same can be done if someone purchases a certain amount.
Behavioural email marketing isn't just about doing things based on the customer's behaviours; it's also about ensuring that you're showing the customers you value them for continuing to show loyalty to your brand.
Now with a better idea of what this type of marketing here is the approach you need to take to ensure you're correctly implementing your behavioural email marketing strategy.
Create a Strong Email List
The first step in email marketing is ensuring you've created a strong email list. Your contacts list should be a group of subscribers interacting with the emails you're sending.
We understand for some companies, the easy thing to do would be to purchase an email list that has already been created. However, there are pros and cons to doing this, like receiving a list of inactive contacts.
It can also cause you to waste time because you'll send emails to people who don't wish to receive them. Therefore, it's better to create your list because you'll understand that the people that have subscribed to your email want to receive information from your business.
As you create a list, ensure your emails feature strong CTAs or call to action. This will help your customers understand the next step when buying from your company.
Segment Your Customers
The next step in behavioural marketing is to segment your customer base. By segmenting your customers, it becomes easier to define what their customer journey will be and further personalize the emails they're being sent.
There are several ways to segment your customer audience, including by using data collected based on the following:
- Behavioural
- Demographic
- Geographic
- Value-based
Each form of segmentation offers its own series of data, for example, based on a customer's needs because of where they live. This data is invaluable because you can use it in several ways to further focus your marketing campaigns.
Segmenting your customers can also help you determine the best way to diversify the body and subject lines of the emails your company sends out.
Track Customer Interactions
Understanding where you're getting the most interactions from customers is crucial. This is to ensure you're maximizing those interactions and planning for more in the future.
There are several ways to track your customer interactions, including the use of a CRM or a variety of tools used to track engagement across your social media accounts. We aren't saying you have to use a lot of tools, but you should use some.
The more you understand the behaviours exhibited by your customers, the better off you'll be when creating different pieces of content to send to them.
Set Attainable Goals
Don't forget to set goals you're able to obtain. For example, do you wish to retain a higher number of customers? The best way to do things like that is to review what you're currently offering to customers and ensure it meets their current needs and wants.
It also helps to further personalize the content you create because it will further pique the customers' interest. Optimizing the content shows customers they matter to you and that they have a spot in helping you achieve company goals.
Use the SMART chart when you're creating your company goals. It helps you to set goals that are:
- Specific
- Measurable
- Attainable
- Relevant
- Time-specific
This will help you stay on track and get the most out of the current email marketing campaign you've launched.
Email Marketing Ideas
When it comes to email marketing ideas, there are several steps you've got to take that will help you to achieve a behavioural marketing strategy that works. Remember to do things like segment your audience and set attainable goals.
If you're unsure of how email marketing works, hire professionals that can get the job done for you. The only people to contact are Jumpworks. Let us help you get a jump on your competition.
