Google’s New Experience Algorithm Update
Google’s New Experience Algorithm Update Are you interested in learning about Google’s new experiences algorithm update? Here’s everything you need to know about the latest update. In September 2022, Google released its second core algorithm update on the platform . But if you’re confused by the several new updates, you’re not the only one. Thankfully, […]
Why Is Google My Business Important for Local Search
Why Is Google My Business Important for Local Search Google My Business is a free service to help businesses improve in local search rankings. Here’s why you should utilise this tool and how we can help. About 68% of all activity online begins with a search engine. Meanwhile, 46% of all Google searches are local searches. With a Google […]
PPC vs SEO: What’s the Difference and Which Should You Use?
PPC vs SEO: What’s the Difference and Which Should You Use? When comparing PPC vs SEO, what’s the difference, and which should you use? We explain the need-to-know answers in this guide. Nearly 70% of all online experiences begin on search engines like Google. With search engine marketing, you can appear in front of consumers during a […]
Be Patient: When to Expect Results From an SEO Campaign
Are you becoming frustrated with the lack of immediate return you’re seeing on your SEO initiatives? Have you heard experts refer to SEO as “A marathon, not a sprint” and wondered how long that “marathon” actually takes? If so, then you need to learn more about what to expect from your SEO campaign as a […]
This eCommerce SEO Strategy Will Help You Win More Sales
You won’t make sales if your online store isn’t found! Ensure your products show up in organic search results by applying this eCommerce SEO strategy! Would you ever decide to open a business in a ghost town? You wouldn’t, because nobody would ever find your business. You’re going to have a hard time generating any […]
How to Use Local SEO to Boost Your Business
If you own a business and are trying to learn new strategies for marketing, you’ve probably heard a lot about SEO. While it is talked about generally a lot, your local business can benefit immensely from it! In fact, 70% of marketers see SEO as a more effective tool than pay-per-click advertisements! Translation? It’s time to get […]
8 Common Web Design Mistakes and How to Avoid Them
Many people assume that designing business websites just involves picking out the right colours, themes, fonts, and making everything look great. But there is a lot more that goes into creating the perfect website. In addition to the aesthetic design of your website, you’ll also need to think about the functionality of the site and how users […]
How to Combine SEO and Social Media for Digital Marketing
It’s the age-old question, does social media have an effect on search rankings? The answer? It doesn’t really matter. Both should play a major part in your digital marketing strategy, and you should align the two so that they work well with one another. Very often digital marketers see SEO and social media as trying […]
The Common Types of Digital Marketing Explained
Since its inception in the 1990s, digital marketing has revolutionised the business marketing world. It’s projected to reach a whopping $146 billion by 2023. Digital marketing, however, is an incredibly huge umbrella term that covers so many aspects of business marketing. Would you believe there are over 10 types of digital marketing, going from SEO to SEM […]
This Is the Key Difference Between SEO and SEM
To SEM or SEO? These two vital tools for a business’ online presence often get separated, as if they’re two different things. But they’re not as different as you might think. In fact, SEO and SEM are interconnected in some fundamental ways. When you understand the difference between SEO and SEM, you can leverage these […]
6 Tips for Building an SEO Strategy for Startups
If running a startup, one must consider the importance of Search Engine Optimization, commonly known as SEO. SEO is one of the most effective methods for growing a brand and building an audience online. As such, it’s crucial for startups to consider building an SEO strategy. So how does one create an effective SEO strategy? How […]
The Most Common SEO Mistakes Of 2020
A 2019 release by the Office for National Statistics showed that the rate of adults in the UK using the internet was 91%. If you haven’t incorporated digital marketing into your small business, you’re missing out on prospective customers. In this age of online shopping, a well-customized site should be a priority. With the changing nature […]